Topic: Nestle Purina PetCare
Web sensation is a rising 'spokescat'
By Christopher Heine on Sep. 18, 2013 - 11:32 AM EDT
Don't smile, Grumpy Cat, or else risk losing your new endorsement deal with Friskies. That's correct—the cat food maker has inked a "spokescat" agreement with the frowny feline that's become a…
Consumers weigh in on Nestle Purina PetCare and AFG& election-themed pitch
By Noreen O'Leary on Nov. 9, 2012 - 2:31 PM EST
Forget about the donkeys and elephants. Nestle Purina PetCare and agency AFG& staged their own election this year, inviting consumers to participate in "America’s Pet Debate." Voting concluded last night…