Topic: Nestlé

Google's 'Android KitKat' Will Appear on 50 Million Candy Bars

Co-branding deal blends software and chocolate

Google's next mobile operating system is called Android KitKat and will appear on 50 million Kit Kat wrappers around the globe in the coming weeks, the digital giant and Hershey,…

Global Ad Buys Might Finally Become a Reality

Marketing across borders

When the holding companies Publicis and Omnicom announced last month they were joining forces to form the world’s largest ad agency group, they called it “a new company for a…

YouTube's 10 Most-Watched Ads in April

A pair of megahits led the way in a staggering month for online video

It's shaping up to be an astonishing spring for ads on YouTube. In March, Pepsi MAX's Jeff Gordon spot screeched its way to 33 million views, or about 13 million more…

The Best (and Worst) Brand Extensions

Thinking of nudging your brand name into a new category? Good luck. But please, read this first

It’s a plane! It’s a purifier! It’s both! In theory, launching a successful brand extension should be easy. All you have to do is take a familiar name and slap it…

Vote for the Best and Worst Brand Extensions

Which marketers pushed their products to new frontiers—and which ones pushed things too far?

Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a…

Putting Brands in Their Place

FTC's David Vladeck leads the charge in the feds' crackdown on deceptive ads

Advertisers can’t say they weren’t warned. Three years ago, right after joining the Federal Trade Commission as director of the Bureau of Consumer Protection, David Vladeck stood before the ad industry’s…

Facebook: Our Ads Are Just Like TV

Social giant pivots hard to branding argument

After years of digital marketers pointing to trackable click data as their main argument to why television-addicted brands were underspending on online ads, it’s come to this. Digital darling Facebook—armed…

Nestlé Puts GPS Trackers in Candy Bars for Golden Ticket Style Contest

Willy Wonka would be proud

Nestlé's "We Will Find You" campaign sounds more like a threat than a marketing stunt, but it's not quite as Orwellian as the name would imply. Six Nestlé chocolate-bar wrappers…

Nestlé Clarifies: Pedobear Is Not Our New Advertising Mascot

Company pulls Instagram photo from Facebook

The only thing creepier than the context surrounding Pedobear is the amount of times he shows up in otherwise legitimate products and services. This time it's Nestlé, which had to…