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Topic: Nestlé

Putting Brands in Their Place FTC's David Vladeck leads the charge in the feds' crackdown on deceptive ads

Advertisers can’t say they weren’t warned. Three years ago, right after joining the Federal Trade Commission as director of the Bureau of Consumer Protection, David Vladeck stood before the ad industry’s…

November 13, 2012, 12:12 AM EST

Facebook: Our Ads Are Just Like TV Social giant pivots hard to branding argument

After years of digital marketers pointing to trackable click data as their main argument to why television-addicted brands were underspending on online ads, it’s come to this. Digital darling Facebook—armed…

October 1, 2012, 7:27 PM EDT

Nestlé Puts GPS Trackers in Candy Bars for Golden Ticket Style Contest Willy Wonka would be proud

Nestlé's "We Will Find You" campaign sounds more like a threat than a marketing stunt, but it's not quite as Orwellian as the name would imply. Six Nestlé chocolate-bar wrappers…

September 24, 2012, 2:32 PM EDT

Nestlé Clarifies: Pedobear Is Not Our New Advertising Mascot Company pulls Instagram photo from Facebook

The only thing creepier than the context surrounding Pedobear is the amount of times he shows up in otherwise legitimate products and services. This time it's Nestlé, which had to…

July 23, 2012, 2:02 PM EDT

Door Slams on Girl Scouts' Sweet Treats Health advocates lash out at Scouts over Nestlé deal

The Girl Scouts has become a surprising combatant in the war on junk food. Unfortunately, it may be on the wrong side. Health advocates last week renewed their attacks on the…

June 25, 2012, 12:02 AM EDT

Health Advocates Say Nestlé Co-Branded Candy With Girl Scouts Violates Pledge Girl Scouts tie-in attractive to kids

No doubt Nestlé thought that co-branding its Nestlé Crunch candy bars with the Girl Scouts was a good way to burnish the company's image. But health activists fighting childhood obesity…

June 18, 2012, 4:08 PM EDT

Purina Goes Upbeat at Westminster Brand replaces longtime sponsor Pedigree with campaign from Leo Burnett

Nestlé Purina is bringing a new, upbeat message to the Westminster Kennel Club Dog Show, thanks to ad agency Leo Burnett. The brand launched a new campaign for its Pro Plan…

February 13, 2012, 5:33 PM EST

Cadbury Wins Color Purple Rights Sees off trademark row with Nestlé

British confectioner Cadbury has won a trademark dispute with Nestlé over the rights to the “iconic” purple color that Cadbury uses on its wrappers. The U.K. Intellectual Property Office ruled that…

November 17, 2011, 5:48 AM EST

Pet-Food Brand Makes TV Commercial Only Dogs Can Hear But are they buying it?

Nestlé Purina PetCare tosses Fido a bone in a European TV spot for its Beneful pet food that features a high-pitched sound, like a dog whistle, that only dogs can…

October 3, 2011, 5:19 AM EDT

Rob Lowe Mocks Hollywood Horror for Butterfinger

After almost 30 years of churning out Hollywood flicks, Rob Lowe has more insight than most into the behind-the-scenes shenanigans of the movie business. For the past two months, he's…

July 18, 2011, 12:00 PM EDT

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