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Topic: Nestlé

Too Many Brands Are Still Employing a Check-the-Box Strategy Facebook vp David Lawenda brings his Hispanic marketing know-how to the social network

Specs Who David Lawenda Age 46 New gig Facebook’s vp of global marketing solutions, U.S. Old gig Univision’s president of ad sales and marketing Your last career stop was at Univision. A few weeks…

November 17, 2013, 9:48 PM EST

Young & Rubicam Chicago Hustles to Rebound After 3 Losses CEO Matt Anthony says the market is still important strategically

Young & Rubicam remains bullish about its Chicago office despite a trio of account losses there and the review of its signature Sears account. Since January, the office has lost Hotels.com,…

November 11, 2013, 10:46 PM EST

Check Out the Top 100 Beloved Brands Yahoo, Google, Sony rate high. Guess who's No. 1

Walt Disney, Yahoo, Google, Sony and Nestlé, in that order, are the most-loved companies in the world, according to an extensive study by APCO Worldwide. Rounding out the top 10,…

October 10, 2013, 6:00 AM EDT

Google's 'Android KitKat' Will Appear on 50 Million Candy Bars Co-branding deal blends software and chocolate

Google's next mobile operating system is called Android KitKat and will appear on 50 million Kit Kat wrappers around the globe in the coming weeks, the digital giant and Hershey,…

September 3, 2013, 3:40 PM EDT

Global Ad Buys Might Finally Become a Reality Marketing across borders

When the holding companies Publicis and Omnicom announced last month they were joining forces to form the world’s largest ad agency group, they called it “a new company for a…

August 18, 2013, 10:26 PM EDT

YouTube's 10 Most-Watched Ads in April A pair of megahits led the way in a staggering month for online video

It's shaping up to be an astonishing spring for ads on YouTube. In March, Pepsi MAX's Jeff Gordon spot screeched its way to 33 million views, or about 13 million more…

May 8, 2013, 7:14 AM EDT

The Best (and Worst) Brand Extensions Thinking of nudging your brand name into a new category? Good luck. But please, read this first

It’s a plane! It’s a purifier! It’s both! In theory, launching a successful brand extension should be easy. All you have to do is take a familiar name and slap it…

February 4, 2013, 3:56 AM EST

Vote for the Best and Worst Brand Extensions Which marketers pushed their products to new frontiers—and which ones pushed things too far?

Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a…

December 20, 2012, 5:51 PM EST

Putting Brands in Their Place FTC's David Vladeck leads the charge in the feds' crackdown on deceptive ads

Advertisers can’t say they weren’t warned. Three years ago, right after joining the Federal Trade Commission as director of the Bureau of Consumer Protection, David Vladeck stood before the ad industry’s…

November 13, 2012, 12:12 AM EST

Facebook: Our Ads Are Just Like TV Social giant pivots hard to branding argument

After years of digital marketers pointing to trackable click data as their main argument to why television-addicted brands were underspending on online ads, it’s come to this. Digital darling Facebook—armed…

October 1, 2012, 7:27 PM EDT

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