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Topic: Nestlé

Through VR, Häagen-Dazs Will Let You Fly (and Sympathize) With Imperiled Honey Bees

Sneak peek unveiled at Brand Storytelling

Through a blend of entertainment, education and immersive technology, Häagen-Dazs is hoping to teach new audiences about the plight of the honey bee. The brand, which has used its marketing to…

How Nestlé and Facebook Work Together as Digital Marketing BFFs

Can the social network become the new Slack?

COLOGNE, Germany—It's not uncommon for tech platforms to have dedicated sales and campaign teams that cater to the world's biggest advertisers, but what about setting up a dedicated Facebook group…

How Nestle Plans to Speed Up Its Marketing by Setting Up Shop In Salesforce's New York Office

Launches 'digital command center' to manage data

This week, Nestle opened a permanent new office in New York that's housed within Salesforce's space in lower Manhattan. The marketer is opening a so-called digital command center that's staffed by…

We Brought an 'America Box' to Cannes, Introducing the World to Simple Pleasures of U.S. Life

And we came in way under budget

America doesn't always have the best image among our friends overseas, and at this year's Cannes Lions, AdFreak set out on a humble quest to fix everything.  Our tool for global…

Nestlé Reintroduces Dreyer's Ice Cream to the World With Campaign Featuring Real-Life Families

The latest from Goodby Silverstein & Partners

Dreyer's has long been a steady presence in your neighborhood supermarket's ice cream aisle, but a new campaign from Goodby Silverstein & Partners aims to reintroduce this classic brand of…

Yahoo Exec Calls Out Mobile Ad Blocker for 'Destroying the Ecosystem'

Heated discussion compares digital advertising to 'military-grade tracking'

BARCELONA, Spain—A panel discussion about ad-blocking at Mobile World Congress showed just how high the tension is getting between advertisers, tech companies and ad blockers. Speaking to a packed room full…

Nike Ends Endorsement Deal With Manny Pacquiao After Homophobic Comments

Brand calls remarks 'abhorrent'

Nike will no longer be endorsing Manny Pacquiao. The brand's decision to cut ties with the boxer follows backlash over homophobic remarks he made on Filipino television, saying people in…

Didier Drogba and YouTuber Fun for Louis Star in KitKat's New Global Ads About Sustainability

Nestlé visits cocoa farmers in the Ivory Coast

Nestlé is touting KitKat's commitment to sustainable cocoa farming with a new series of ads set in the Ivory Coast (or Côte d'Ivoire)—starring Didier Drogba. The international soccer celebrity, who formerly…

How Butterfinger's Super Bowl Campaign Is Perfecting the Art of Facebook Autoplay Videos

Getting users to slow their scroll

Facebook's autoplay videos give marketers big viewership numbers to boast about, but they also pose a creative challenge: How do you grab someone's attention with a muted clip, enough to make…

Why Butterfinger Is Covering Up to $50,000 in NFL Excessive Celebration Fines

Part of brand's 'bold' Super Bowl campaign

New England Patriots, Denver Broncos, Carolina Panthers and Arizona Cardinals players who hope to do a touchdown dance in the playoffs but don't want to pay a fine are in luck.…

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