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Topic: Nestlé

Butterfinger Bets a Million on Manny Pacquiao to Beat Floyd Mayweather

A million Butterfinger Cups, that is

There's going to be some heavyweight marketing around the May 2 welterweight title fight between Manny Pacquiao and Floyd Mayweather. And Butterfinger is jumping early into Pacquiao's corner. The Nestlé brand…

How Facebook Targets Ads Globally Based on Users' Phones

Coca-Cola, Durex and Nestlé adjust for slower devices

How do you get the word out about Durex in Indonesia or Coca-Cola in Kenya? How does Nestlé target consumers in rural India? The challenges of serving ads in emerging countries…

HelloWorld CEO on Mobile’s Role in Loyalty Programs

How it builds consumer affinity for brands like Coke, Xbox

Specs Who Peter DeNunzio New gig CEO of HelloWorld Old gig General manager of cross-channel marketing group at Experian Marketing Services Age 56 You joined HelloWorld last fall from Experian. What's your mandate at the…

Nestlé's 'Bra Cam' Catches People Stealing Glances, but There's a Fun Twist Ending

Getting an eyeful in London

Nestlé's Fitness cereal brand, which last year brought us the tweeting bra, has upped the ante with the hidden-camera bra. Watch below as a woman walks around London capturing footage…

Grey N.Y. Wins Lean Cuisine

Brand spends about $30 million annually

Grey New York has won Stouffer’s Lean Cuisine’s creative business after a review that also included 360i, Santo and incumbent JWT New York, sources said. Lean Cuisine's media spending totaled about…

Publicis & Hal Riney Adds Purina Beneful

Was last dog food brand at Fallon

Publicis & Hal Riney won creative responsibilities for Purina Beneful dog food, sources said. The Nestlé brand was the last of the company’s dog food products handled by long-time agency, Fallon,…

Add Lean Cuisine to the List of Nestlé Reviews

Brand's annual media spending is $30 million

Nestlé, beyond its searches to meet broader corporate goals, is active on the brand front as well. One of the company's core brands, Stouffer's Lean Cuisine, is reviewing its U.S. creative…

Nestlé Begins Corporate Image Search as Digital Review Continues

Latest moves follow media, public relations searches

Review-happy Nestlé is looking for an agency to launch a new corporate image effort, even as it seeks to shrink its digital agency roster. The corporate image assignment is for the…

Purina Sues Blue Buffalo, Alleging False Advertising

Smaller brand boasted of better ingredients

Nestle’s Purina PetCare Company has filed a lawsuit against The Blue Buffalo Company, accusing Blue Buffalo of false advertising, commercial disparagement and unjust enrichment. Purina's complaint follows a March ruling by…

It Feels Like Summer in JWT's First TV Ad for Outshine Fruit Bars

Year-old Nestlé brand launches campaign

Summer may still seem far off—especially on the East coast with its recent soggy weather and tepid temperatures—but JWT’s new campaign for Nestlé’s Outshine frozen fruit bars certainly makes it…

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