Topic: Nest

How BBH Just Added 4 Emerging Tech Companies to Its U.S. Client Roster

Increased competition is getting more startups interested in agencies

Tech-based startups continue to grow and mature, and with that momentum more are turning to advertising agencies to help spread the word about the innovative products and services they've created.  As…

Nest Isn't Just Smart and Sleek, But Funny Too, in First TV Ads

Device spots debut in time for holiday shopping

The connected-home company, Nest, is about to air its first TV commercials, a series of four humorous spots that show off the company's smart thermostats, smoke alarms, Web cameras, etc.…

Google Takes $7B Hit In Motorola Sale

Hardware dreams crash in ill-fated acquisition

Google’s Motorola adventure came to an abrupt end today, as the search giant unloaded the smartphone maker for a more than $7 billion loss. It’s the best money Google ever…

Most of Nest's Facebook Fans Dislike the Google Deal

Concerned about the prospect of data sharing, ad targeting

Digital appliance brand Nest may have racked up a cool $3.2 billion with its announced purchase by Google, but the brand is also feeling the heat from its fans. Adweek analyzed…

Google's Purchase of Nest Likely to Raise Privacy Questions in D.C.

An advance into the 'Internet of things'

Washington may have been in learning mode when it comes to the so-called Internet of Things and privacy issues. Even at the Consumer Electronics Show last week, most regulators said…

Google Welcomes Nest Home

Pays $3.2b for smart thermostat maker

Google is spending $3.2 billion to buy Nest, the hardware for the home technology startup. The acquisition is Google’s second-most expensive purchase after its 2012 deal to buy Motorola for $12.5…

Nest Invents a Smoke Detector You Won't Ignore and Despise

Another household upgrade from the 'father of the iPod'

Nest, the brand that reinvented the clunky old thermostat into something swank and intuitive, has just announced its new creation: a smoke detector that isn't super annoying. In a promotional video…

Ex-Apple Employees Rethink the Household Thermostat

Nest learns how you like to feel

Nest, a company of ex-Apple employees who saw their former employer redefine pointless gadgetry in the 21st century (I'm specifically referring to the iPad here), is giving a much-needed face-lift…