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Topic: Neil Patrick Harris

How Lego’s Marketing Vp Led the Awesome Team that Stole the Oscars

Adweek’s 2015 Brand Genius winner for toys

If there was moment at the 2015 Oscars that turned more heads than host Neil Patrick Harris in his underwear, it was how Lego turned an Academy snub into the…

Why NBC Is Betting Big This Fall on Live TV—and Neil Patrick Harris

Network offers real-time viewing 5 nights a week

Forty years after launching Saturday Night Live, NBC's mantra this fall seems to be Every Night Live. The network, hoping to stay No. 1 this season in adults 18-49, will…

Can Neil Patrick Harris Put the Spark Back in Live TV?

His variety show, Best Time Ever, debuts Sept. 15

Networks are embracing live programming this fall as a way of getting audiences to watch in real-time, even though recent attempts in the genre have had mixed results. Exhibit A:…

Sunday Night Football and Neil Patrick Harris Will Kick Off NBC’s Fall Premieres

Here's the complete list

The No. 1 network in adults 18-49 for two seasons in a row will begin defending its title on Sept. 10. That's the night Sunday Night Football—which debuts (when else?) on…

How Heineken’s Special Blend of Storytelling and Science Won the Day

Brewer takes home Cannes' top marketing award

Most marketers are thrilled when they get top recognition once at the Cannes Lions International Festival of Creativity, never mind taking the Marketer of the Year award home twice in…

Ad of the Day: Neil Patrick Harris Comically Pitches Heineken Light Money Back Guarantee

With much ambivalence

The comically reluctant celebrity endorser can be a fun character, when done right. Ricky Gervais practically perfected it last week for Optus and Netflix in Australia. Now, Neil Patrick Harris…

Top 10 Branded Video Chart: Facebook and YouTube Square Off in New Weekly Chart

Each requires different tactics and creative

Welcome to Adweek's revamped top 10 branded video chart, which tracks the biggest moves in online video every week. For those of you who have followed the weekly chart, the biggest…

Lego's Movie May Have Been Snubbed, but It Still Dominated Digital Discussion at the Oscars

'Everything Is Awesome' sparked 47,290 mentions

For Lego's marketing team, everything is, well, awesome today when it comes to social buzz garnered from last night's Oscars.  According to Amobee's Brand Intelligence division, the toy brand received 47,290…

Twitter Debuts Native Video With Neil Patrick Harris

Social platform looks for user growth with the feature

Twitter unveiled its native video product today in style, allowing Neil Patrick Harris to promote the upcoming Academy Awards, which he will host on ABC. In a 30-second "scoop" clip…

The Nominations Are Out, and Here's a New Eye-Bending Oscars Ad With Neil Patrick Harris

In the category of visual effects

Whether you agree with the nominations (The Lego Movie was ROBBED), it's an exciting day for Hollywood, as the Oscar contenders were announced this morning, including esteemed cinematographer Dick Poop. Everyone's…

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