Topic: Necessary Roughness

USA to Launch 6 'Social TV' Tie-ins Aimed at Superfans

Net partners with Capital One, carmakers for deep digital integrations

USA is doubling down on its commitment to digital media this year, with a broad portfolio of ancillary projects—six, covering the network's slate of originals—to boost viewership, attract mega fans,…

USA ‘Roughs Up’ the Competition With Summer Premiere

Cable keeps its hitting streak alive with latest series debut

USA Network’s second major summer series launch all but replicated the solid performance of the first. The new original drama Necessary Roughness drew 4.67 million viewers. The show, which stars Callie…