Necessary Roughness | Adweek Necessary Roughness | Adweek
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Topic: Necessary Roughness

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USA to Launch 6 'Social TV' Tie-ins Aimed at Superfans Net partners with Capital One, carmakers for deep digital integrations

USA is doubling down on its commitment to digital media this year, with a broad portfolio of ancillary projects—six, covering the network's slate of originals—to boost viewership, attract mega fans,…

May 17, 2012, 7:00 AM EDT

USA ‘Roughs Up’ the Competition With Summer Premiere Cable keeps its hitting streak alive with latest series debut

USA Network’s second major summer series launch all but replicated the solid performance of the first. The new original drama Necessary Roughness drew 4.67 million viewers. The show, which stars Callie…

June 30, 2011, 3:58 PM EDT

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