NCAA Men’s Division I Basketball Tournament

Fast Break: TBS to Air Final Four in 2014 College hoops title game shifts to cable in 3 years By Anthony Crupi

After three years of sharing the rights to the NCAA Men’s Division I National Basketball Tournament, CBS and Turner Sports have agreed to accelerate their transition game. Beginning in March…

May 7, 2013, 11:08 AM EDT

CBS in the Red Zone With Super Bowl Ad Sales Network deals 80% of in-game inventory By Anthony Crupi

Although the 2012-13 NFL season isn’t set to kick off for another five weeks, CBS on Thursday said it is already nearing a sellout of its available in-game inventory for…

August 2, 2012, 8:42 PM EDT

TV Rules the Roost in Q1 Broadcast, cable control half of the $32.9 billion media market By Anthony Crupi

Thanks in large part to a robust sports market, first-quarter TV ad expenditures rose 8 percent versus the year-ago period. According to a new report from Kantar Media, clients in Q1…

June 18, 2012, 9:09 AM EDT

The CW Wraps Upfront Deals; Turner Joins the Fray Digital packages boost ratings-challenged broadcaster By Anthony Crupi

The CW is the first network to finish writing its upfront business, taking in approximately $400 million to $410 million in advance commitments for the 2012-13 TV season. Volume was…

June 7, 2012, 2:38 PM EDT

Kentucky Fried Ratings: Slight Uptick for NCAA Hoops Final Wildcats-Jayhawks tilt draws 20.9 million viewers By Anthony Crupi

Despite yet another late finish in the East and a lopsided pairing on the floor, CBS’ coverage of the 2012 NCAA men’s basketball national championship game put up respectable numbers. Monday…

April 3, 2012, 8:23 PM EDT

Topic: NCAA Men’s Division I Basketball Tournament