NCAA Men’s Division I Basketball Tournament | Adweek
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Topic: NCAA Men’s Division I Basketball Tournament

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Q2 TV Sales Up 6 Percent to $18.4 Billion Cable soars 15 percent, while broadcast improves 5 percent

Favorable year-ago comps and a whole bunch of additional NBA playoff games helped lift second-quarter TV ad sales revenue by 6 percent to $18.4 billion. According to a new report from…

September 9, 2013, 1:11 AM EDT

Ratings Slump Dings Broadcast Sales Networks’ Q1 spend slips 5 percent; cable on the rise

Diluted prime-time deliveries and a calendar quirk that moved NCAA Final Four dollars into April contributed to a $317 million decline in first-quarter broadcast TV ad expenditures. According to a new…

June 25, 2013, 12:00 AM EDT

Fast Break: TBS to Air Final Four in 2014 College hoops title game shifts to cable in 3 years

After three years of sharing the rights to the NCAA Men’s Division I National Basketball Tournament, CBS and Turner Sports have agreed to accelerate their transition game. Beginning in March…

May 7, 2013, 11:08 AM EDT

CBS in the Red Zone With Super Bowl Ad Sales Network deals 80% of in-game inventory

Although the 2012-13 NFL season isn’t set to kick off for another five weeks, CBS on Thursday said it is already nearing a sellout of its available in-game inventory for…

August 2, 2012, 8:42 PM EDT

TV Rules the Roost in Q1 Broadcast, cable control half of the $32.9 billion media market

Thanks in large part to a robust sports market, first-quarter TV ad expenditures rose 8 percent versus the year-ago period. According to a new report from Kantar Media, clients in Q1…

June 18, 2012, 9:09 AM EDT

The CW Wraps Upfront Deals; Turner Joins the Fray Digital packages boost ratings-challenged broadcaster

The CW is the first network to finish writing its upfront business, taking in approximately $400 million to $410 million in advance commitments for the 2012-13 TV season. Volume was…

June 7, 2012, 2:38 PM EDT

Kentucky Fried Ratings: Slight Uptick for NCAA Hoops Final Wildcats-Jayhawks tilt draws 20.9 million viewers

Despite yet another late finish in the East and a lopsided pairing on the floor, CBS’ coverage of the 2012 NCAA men’s basketball national championship game put up respectable numbers. Monday…

April 3, 2012, 8:23 PM EDT

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