NCAA Football | Adweek
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Topic: NCAA Football

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Final BCS Title Game Is One for the Ages Epic FSU-Auburn tilt draws 25.6 million viewers

College football’s oft-derided Bowl Championship Series went out on a high note Monday night, as the thrilling Florida State-Auburn showdown proved to be one of the most-watched programs in cable…

January 7, 2014, 7:54 PM EST

New Title Game Sponsorship Could Cost Up to $35 Million IEG, Kantar clients will pay twice as much to back 2015 college football championship

With just hours to go before No. 1 Notre Dame and No. 2 Alabama clash in the BCS National Championship Game, researchers are already eyeing the inherent value in sponsoring…

January 7, 2013, 5:17 PM EST

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