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Topic: NCAA Basketball

Allstate's Mayhem Is Fiddling With Vine While Brackets Burn Every upset is cause for celebration

Sports sponsorships rarely equate to more than some choice ad placement and logo saturation. But Allstate and its agency, Leo Burnett, are definitely making the most of the company's partnership…

March 25, 2014, 4:53 PM EDT

Jump Ball: CBS, Turner Talk Up Hoops Collaboration McManus, Levy relive March Madness pact

When CBS and Turner Sports hashed out a deal to share the rights to March Madness back in April 2010,  president of CBS News and Sports Sean McManus said the…

October 5, 2011, 4:12 PM EDT

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