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Topic: NCAA Basketball

Allstate's Mayhem Is Fiddling With Vine While Brackets Burn Every upset is cause for celebration

Sports sponsorships rarely equate to more than some choice ad placement and logo saturation. But Allstate and its agency, Leo Burnett, are definitely making the most of the company's partnership…

March 25, 2014, 4:53 PM EDT

Allstate’s Marketing Boss Talks Up ‘March Mayhem’ Assessing the ROI from such a large-scale push

From the now-ubiquitous Good Hands field goal net program to the increasingly chaotic pratfalls of anarchic pitchman Dean Winters, Allstate’s Pam Hollander, senior director of integrated marketing communications, has developed…

March 25, 2014, 6:29 AM EDT

Digital Sales Chief Out at Turner Walker Jacobs departs after six years

Walker Jacobs is out at Turner. The veteran digital executive, who most recently held the title of evp of Turner Digital, resigned today, according to sources. Jacobs had been with the…

May 9, 2013, 1:57 PM EDT

How AT&T Is Owning March Madness on Twitter Partnership with NCAA, Turner puts brand constantly in the game

Many brands—Capital One, Dove Men's Care, Nike and Buick, to name a few—were at the ready last weekend for March Madness, purchasing Promoted Tweets in real time around the ups…

March 28, 2013, 4:47 PM EDT

Capital One May Get Charles Barkley on Twitter Underscores financial giant's social-media focus

Charles Barkley's new gig as a Capital One spokesperson during March Madness may soon be bringing the ultra-quotable Round Mound of Rebound to Twitter—even though he's dissed the social site…

March 22, 2013, 5:52 PM EDT

Kentucky Fried Ratings: Slight Uptick for NCAA Hoops Final Wildcats-Jayhawks tilt draws 20.9 million viewers

Despite yet another late finish in the East and a lopsided pairing on the floor, CBS’ coverage of the 2012 NCAA men’s basketball national championship game put up respectable numbers. Monday…

April 3, 2012, 8:23 PM EDT

Nothing But Net: March Madness a Winning Investment College hoops the right stuff for auto brands

Advertisers are putting up big dollars to grab a piece of March Madness, and while the cover charge may be steep, it appears that the spring hoops showcase is well…

March 19, 2012, 3:50 PM EDT

Enterprise Revs Up March Madness Spot 'We Played' ad to run in heavy rotation during hoops tourney

NCAA corporate partner Enterprise Rent-A-Car is gearing up for March Madness, bowing a new 30-second spot featuring employees who were once competitive college athletes. Featuring a roster of more than a…

March 5, 2012, 12:25 PM EST

Turner, CBS Say College Hoops Fans Must Pay—Somehow Wanted: proof of cable subscription, or $3.99

RIP, MMOD. Turner Sports and CBS Sports, which last year became partners in broadcasting the NCAA men’s basketball tournament, have shaken up the way they deliver the tournament’s 67 games via…

February 16, 2012, 12:55 PM EST

truTV Preps Duke Hoops Documentary Chronicle of early '90s team will serve as March Madness lead-in

Turner Sports is getting into bed with one of the most celebrated, and reviled, sports franchises in history, bowing a new documentary about the Duke Blue Devils squad that won…

October 13, 2011, 5:02 PM EDT

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