NBCUniversal | Adweek NBCUniversal | Adweek
Advertisement

Topic: NBCUniversal

Winter Olympics Update: NBC Is In the Pink With ratings guarantees nailed down, network begins selling inventory held back for ADUs

While the conjunctivitis-plagued Bob Costas may not look back fondly on the 2014 Winter Olympics, Sochi’s stellar ratings performance has left NBC’s ad sales team in the pink. According to NBC…

February 12, 2014, 4:13 PM EST

NHL Network Preps Olympics Highlights Show NHL Tonight: 2014 Sochi Edition launches Feb. 12

While the Winter Olympics has put the NHL’s 2013-14 campaign on ice for the next two weeks, the league’s in-house cable network hasn’t exactly been idle. In fact, beginning Feb.…

February 11, 2014, 4:00 PM EST

Comcast to Tap Set-Top Data for Advanced Advertising Service NBCU+ Powered by Comcast ‘open for business’

NBCUniversal on Thursday unveiled “NBCU+ Powered By Comcast,” a platform designed to sell targeted ads to video-on-demand users while offering clients insights culled from anonymized subscriber set-top box data. The media…

January 30, 2014, 1:04 PM EST

Stellar Quarter for Resurgent NBC Room for improvement as ad dollars continue to lag ratings growth

After years of ratings deflation took the wind out of its sails—er, sales—things are looking up at NBC. Revenue at the broadcast network soared 12 percent in the fourth quarter of…

January 28, 2014, 2:08 PM EST

Telemundo Orders Orlando-Based Reality Show El Artista show format developed by Telemundo and Reset for '14-'15 season

At NATPE today, Telemundo announced that it has commissioned a competition show based in Orlando from Reset TV, with whom it will jointly produce and distribute the series. Telemundo has…

January 27, 2014, 6:53 PM EST

MSNBC Builds Show Around Ronan Farrow Celebrity scion, activist’s 1 p.m. show launches Feb. 24

MSNBC on Monday announced its new daytime lineup, shifting Andrea Mitchell out of the 1 p.m. time slot in favor of newcomer Ronan Farrow. The son of Woody Allen and Mia Farrow…

January 27, 2014, 6:10 PM EST

Binge Viewing, Cord Cutting and Streaming Platforms Are All the Rage at NATPE ‘The syndicated model is broken’

Some hot issues are sure to be addressed at the annual National Association of Television Program Executives gathering this week in Miami—among them, cord cutting, binge viewing, social media and…

January 26, 2014, 8:52 PM EST

NBCU Olympic Ad Revenue Is Snowballing Report sees Peacock booking more than $1 billion in Sochi sales

NBCUniversal forked over some $775 million for the media rights to the 2014 Sochi Olympics, but if history is any guide, the network is all but certain to recoup the…

January 23, 2014, 11:22 AM EST

This Chicago-based Agency Specializes in Multicultural Work Commonground's clients include Coca-Cola, NBCUniversal, Miller Lite and Verizon

Specs Who Co-founders and managing partners Sherman Wright (l.) and Ahmad Islam What Marketing agency Where Chicago Agency vets Wright and Islam bumped into one another while vacationing in Cancun and bonded over the…

January 23, 2014, 5:42 AM EST

Digging Deeper Into Time Warner's Rejection of Charter's $37.8B Offer Charter CEO appeals to TWC shareholders. Might Comcast try next?

Charter's most recent offer for Time Warner Cable has earned jeers from TWC brass. The potential cable conglomerate merger would have cost Charter some $37.8 billion, but Time Warner rejected…

January 14, 2014, 1:09 PM EST

Advertisement