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Topic: NBCUniversal

Without a Pitch, República Wins Creative Work on Telemundo and NBC Universo

NBCU gives its theme-park agency a crack at networks

In a sign of the vastness of NBCUniversal's empire, República has added creative responsibilities on the company's Telemundo network and NBC Universo, five years after the shop landed Hispanic marketing…

What Did TV CEOs Tell Investors About the Weak Ad Market?

Telcos, cars and CPG underspent on television

Now that second-quarter earnings are over for the media sector, we can finally take a good look at what senior media company executives actually said on calls to investors when…

Where Have All the Upfront Dollars Gone?

Online is only part of the answer

It's obvious by now that something has gone wrong in the television advertising world—upfront dollar volume fell by 6.1 percent to $18.125 billion, including a 4.7 percent hit for cable,…

Holy Shark! Syfy Builds a Franchise Without Traditional Ads

Network relies on social, barter, word of mouth

Turns out your best marketing tool is word of mouth, especially if the mouth in question is filled with rows of gigantic, serrated teeth.  Dave Howe, president of Syfy, attributed the…

GroupM's Maxus Wins NBCU Digital Duties

Spending expected to grow to $200 million

GroupM’s Maxus has added NBCUniversal digital duties to the traditional media responsibilities it already handles for the media and entertainment giant after a review, reps at the company confirmed. The move…

That's a $6 Billion Upfront Wrap for All of NBCUniversal

Broadcast CPMs up 7.5-8%, volume rises

NBC broadcast has wrapped its upfront sales effort, securing $2.3 billion in ad dollars across prime time, sports and late night, said sources. It's a slight gain over the $2.25…

Will Programmatic Advertising Take Over TV?

Point, counter-point by Adweek experts

Illustration: Alvaro Dominguez YES Who needs ratings when you can buy TV impressions? All you need is a defined audience, the ability to deliver an ad wherever a person is viewing and…

Chelsea Handler Has Found That New Gig—at Netflix

Unhappy at E!, she's on streaming starting in October

Chelsea Handler trashed her bosses at E! pretty hard on The Howard Stern Show earlier this year but that hasn't affected her hiring prospects. The comedian's hour-long special Uganda Be…

CNBC Isn't Offering Nielsen Ratings Guarantees During the Day Anymore

Financial network offers internal numbers instead

CNBC, the financial news network, is done with daytime Nielsen ratings. "They are no longer guaranteeing the business day, which is the most important daypart for a financial client," a source…

Community Might Still Get Its 6 Seasons and a Movie on Hulu

Sony 'in discussions' with streaming service

Human beings rejoice: the intricate misadventures of Greendale Community College's strangest clique may not be over yet. Community, Dan Harmon's critically beloved and nearly viewer-free sitcom, may yet get a reprieve…

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