Advertisement

Topic: NBCUniversal

Inside the Delicate Mechanics of Marketing Mr. Robot’s Second Season

USA finds 'authentic' partners for anti-brand phenom

USA Network used to be best known for "blue skies" procedurals. But the network's signature show is now Mr. Robot, its Golden Globe-winning dark drama about a group of hackers…

NBC Olympics’ CMO on the Herculean Task of Marketing the Games

And his network’s promotional blitz

As one of the men behind NBC's storied '90s slogan "Must See TV," John Miller knows what it takes to win over an audience. And for the past dozen Olympics,…

The 10 Most Memorable Moments From This Year’s Upfronts

Which network was the funniest, and which had the best Hamilton parody?

That's a wrap on upfronts week, where the networks were unusually cordial to one another—well, except for Jimmy Kimmel—as they banded together to attack a common foe: digital video companies. But…

NBCUniversal Asserts Its Dominance Over Digital Video Players

Holds 'biggest upfront that has ever existed'

First things first: NBCUniversal did indeed follow through with its repeated promises to pull off its first combined upfront presentation—rolling together two broadcast networks, 15 cable networks and all of…

Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners

But will the honeymoon last?

Television its dead—long live television. That could become the unofficial motto, or at least the crawl at the bottom of the screen, to explain the recent flurry of hookups between…

Vox Media Launches Its First TV Show on A+E Network's FYI

Creates studio just for Snapchat content

Vox Media is crashing the NewFronts party. Though it doesn't have an official slot during the two-week digital video marketplace, Vox is still making its pitch to advertisers. While the official…

With DreamWorks Acquisition, Comcast Takes on Disney for Big Media Superiority

NBCU gets controlling stake in AwesomenessTV

When NBCUniversal announced this morning that it will acquire DreamWorks Animation for $3.8 billion, the deal was mostly hailed as a film play for NBCU's parent company, Comcast, as it…

Seth Meyers' Italian Greyhound Is One Adorable Backseat Driver in New Chrysler Ad

NBCU's native campaign debuts on National Pet Day

A week after NBCU and Vox Media announced a new advertising program called Concert, the cross-platform ad play is ready for its close-up. NBCU chose today, National Pet Day, to kick off the…

NBCUniversal and Vox Team Up to Sell Cross-Platform, Premium Digital Advertising

First partnership since NBCU’s $200 million investment last year

NBCUniversal is finally ready to start seeing some big returns on its $200 million investment in Vox Media. The two companies are teaming up to sell premium advertising across all…

NBCUniversal Will Combine Its Cable, NBC and Telemundo Upfront Presentations

All networks will present May 16 at Radio City Music Hall

The broadcast upfront week just got a lot more interesting—and a little bit shorter. NBCUniversal has decided to merge its NBC, Telemundo and NBCU cable entertainment upfronts into a single NBCU…

Advertisement
Advertisement