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Topic: NBCUniversal

Why the Macy’s Thanksgiving Day Parade Is a 'Dream' for Brands

Last year over 40 million viewers tuned in

Tomorrow is Thanksgiving, but it will seem more like Christmas morning to the dozens of brands who will get to reach one of TV's most receptive audiences each year: the…

NBCUniversal Will Take a Bigger Role in BuzzFeed's Ad Sales After Investing Another $200 Million

Doubles down on its stake from last year

NBCUniversal is doubling down on last year's $200 million investment in BuzzFeed, finalizing a deal for another $200 million stake in the digital behemoth. As part of the deal, which was…

How Tasty's Addictive Cooking Videos Helped BuzzFeed Build a Food Empire

Social video will make up 50% of publisher's revenue

Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll…

Randi Zuckerberg Hopes to Battle Inequality in Silicon Valley With Her New Kids Show

Dot will air on NBCU's Sprout network

"I've spent a decade in Silicon Valley," said Randi Zuckerberg. "Innovation is everywhere. It's supposed to be the center of forward thinking. [So] why can I count the number of…

NBCUniversal Names Dan Lovinger as the New Sports Ad Sales Chief

It's part of Linda Yaccarino's reorganization of the team

The NBC Sports Group has filled its ad sales chief role with Dan Lovinger after Seth Winter stepped down last month. Linda Yaccarino, NBCUniversal's chairman of advertising sales and client partnerships,…

This San Francisco Indie Agency Takes Consumers Deep Into the Brand-Building Process

Odysseus Arms sees value in 'working with strangers'

Specs Who (L. to r.) Managing director Eric Dunn and co-founders Franklin Tipton and Libby Brockhoff Agency Odysseus Arms What Creative ad agency Where San Francisco Unlike the Trojan horse built by Odysseus of Greece, San Francisco-based Odysseus…

Nielsen Has Increased Its U.S. TV Homes Estimate for the First Time in 2 Years

2 million more households will have TV access

Audiences may no longer watch television the same way they did even a few years ago, but more U.S. households now have access to TV content than ever before, according…

NBCUniversal Is Bringing Its Biggest Shows to Snapchat

The Voice and Saturday Night Live are in the lineup

NBCUniversal is increasing the reach of some of its most popular shows with original content coming to Snapchat. The multiyear deal, announced this morning, will bring programming and advertising created specifically…

$1.2 Billion and Counting: How NBCUniversal Secured Its Biggest Olympics Advertising Windfall Ever

The time zone-friendly locale certainly helped

No matter what the final medal count looks like at the 2016 Summer Olympics, NBCUniversal is going to be Rio's big winner. One day before the games even begin, the company…

NBCUniversal Wraps Upfront With Huge 12.5% CPM Hikes for NBC

Finishes up a tough year for buyers

The final broadcaster has crossed the upfront finish line. NBCUniversal has finished its upfront business, securing CPM (cost per thousand viewers reached) increases of 12.5 percent for NBC in prime time,…

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