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Topic: NBCUniversal

From USA to Bravo, NBCUniversal's Cable Channels are in Transition One gets back to basics, two branch out

As NBC proper continues to build momentum—attracting more viewers ages 18 to 49 than any other broadcast network—many of parent NBCUniversal's cable networks are in transition. The USA Network, for one, is still…

January 17, 2015, 7:08 PM EST

NBCUniversal Is Using Big Data to Launch Its Audience Targeting Platform Will supplement, not replace, Nielsen metric

That was, in corporate terms, fast. After 18 months of development, NBCUniversal is leveraging third- and first-party data to create what the company is calling its Audience Targeting Platform (ATP). In…

January 15, 2015, 1:41 PM EST

NBC Ditched Tina Fey's New Sitcom—and She Couldn’t Be Happier As other TV comedies get canceled, she's glad to be on Netflix

The television landscape is changing by the day, and the networks are doing everything they can to hold on to their piece of the pie. As the Television Critics Association's…

January 8, 2015, 2:33 PM EST

Without a Pitch, República Wins Creative Work on Telemundo and NBC Universo NBCU gives its theme-park agency a crack at networks

In a sign of the vastness of NBCUniversal's empire, República has added creative responsibilities on the company's Telemundo network and NBC Universo, five years after the shop landed Hispanic marketing…

December 15, 2014, 12:56 PM EST

What Did TV CEOs Tell Investors About the Weak Ad Market? Telcos, cars and CPG underspent on television

Now that second-quarter earnings are over for the media sector, we can finally take a good look at what senior media company executives actually said on calls to investors when…

August 20, 2014, 6:00 AM EDT

Where Have All the Upfront Dollars Gone? Online is only part of the answer

It's obvious by now that something has gone wrong in the television advertising world—upfront dollar volume fell by 6.1 percent to $18.125 billion, including a 4.7 percent hit for cable,…

August 11, 2014, 3:04 PM EDT

Holy Shark! Syfy Builds a Franchise Without Traditional Ads Network relies on social, barter, word of mouth

Turns out your best marketing tool is word of mouth, especially if the mouth in question is filled with rows of gigantic, serrated teeth.  Dave Howe, president of Syfy, attributed the…

July 31, 2014, 5:31 PM EDT

GroupM's Maxus Wins NBCU Digital Duties Spending expected to grow to $200 million

GroupM’s Maxus has added NBCUniversal digital duties to the traditional media responsibilities it already handles for the media and entertainment giant after a review, reps at the company confirmed. The move…

July 11, 2014, 11:11 AM EDT

That's a $6 Billion Upfront Wrap for All of NBCUniversal Broadcast CPMs up 7.5-8%, volume rises

NBC broadcast has wrapped its upfront sales effort, securing $2.3 billion in ad dollars across prime time, sports and late night, said sources. It's a slight gain over the $2.25…

June 24, 2014, 5:11 PM EDT

Will Programmatic Advertising Take Over TV? Point, counter-point by Adweek experts

Illustration: Alvaro Dominguez YES Who needs ratings when you can buy TV impressions? All you need is a defined audience, the ability to deliver an ad wherever a person is viewing and…

June 24, 2014, 6:08 AM EDT

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