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Topic: NBCUniversal

Derek Zoolander Spoofs 'The More You Know' PSAs for NBCUniversal

His message: 'The Outside Matters'

Zoolander 2 might not be much of a movie—the upcoming Ben Stiller comedy has been "critically savaged"—but the movie's marketing campaign has been epic. In its latest masterstroke, Paramount Pictures has…

In an Effort to Woo Advertisers, Vox Will Turn Its 8 Brands Into TV Networks

Also launched Ezra Klein Show podcast today

Vox Media has come a long way since its days as SportsBlogs Inc. In the 12 years since launching SB Nation, through acquistions and new launches, the company now reaches…

Why Daytime Syndication Remains a Sunny Proposition for Advertisers

Buyers are undaunted by recent high-profile misses

Given the negatives that face the syndicated TV marketplace—a lack of successful new entries, immense competition from digital video for ad dollars and technology that allows viewers to watch on…

Facetime: Adweek’s Executive Lab and Miami's Art Basel Usher in December

Linda Yaccarino, Candace Cameron Bure, Mr. Brainwash and more

Media magnates came out in full force for the Adweek Executive Lab: YouTube and Facebook in the Media Mix, presented by Pixability. Art Basel kicked off in Miami with DuJour…

How Bravo Is Helping Fans Dress Like the Stars of Girlfriends' Guide to Divorce

An online shopping hub for comedy's 2nd season

Call it the girlfriends' guide to style. With a second-screen experience called The Loobook, Bravo is helping fans of its sophmore series Girlfriends' Guide to Divorce dress just like the…

NBCUniversal Merges Linear and Digital Ad Sales Teams and Creates a Client-Focused Group

Company says it will be more accessible

Two years after it began transacting all of its advertising under a single, companywide portfolio, NBCUniversal has unveiled another major reorganization of its ad sales teams. In the changes, which Linda…

Infographic: How the Late-Night Host Shuffle Has Changed the Price of Ads

Buyers place their bets on Fallon and Colbert

Networks and advertisers typically spend every fall focused on the new prime-time lineups. Not this year. All eyes are on late night, and with good reason. "Outside of sports, it's…

As Live TV Viewing Declines, How Can Networks Fully Monetize Their Viewers?

New, multiplatform tools could help

For years, NBCUniversal's ratings guru Alan Wurtzel has been criticizing the deficiencies of Nielsen's current ratings system—he says as much as 35 percent of NBC's audience for an average episode…

The Master of Millennial Horror Now Has a Branded Content Deal With NBCU

65% of Jason Blum's audience is under 25

With horror films like The Purge, Insidious and Paranormal Activity, producer Jason Blum has become a master at reaching millennials—and scaring them to death. Now NBCUniversal wants him to do…

Facetime: Fall Fetes Featuring Award Winners and Heavy Hitters

Agnes Chapski, Brooke Shields, Robert Greenblatt, Jennifer Salke and more

Magazines celebrated their fall issues with star-studded cocktail parties; Adweek’s Media Plan of the Year presented by The Trade Desk brought out media’s heavy hitters, and NBCUniversal celebrated the Emmys…

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