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Topic: NBCUniversal

Facetime: Networks Parade Casts and Execs During Upfront Presentations and Parties

Andy Cohen, Wolf Blitzer, Jeff Zucker, Miley Cyrus and more

This week, TV’s brightest stars and entertainment’s biggest execs took to auditoriums and concert halls across New York to show advertisers what they’ve got.  

NBCU's Horror Network Will Produce Its First Original Series

Chiller partners with Canadian broadcaster for 'Slasher' show

Chiller, the NBCUniversal network meant for horror aficionados, is partnering with a Canadian broadcaster for its first original series. Slasher follows a young woman who returns to the small town…

Fullscreen Wants to Satisfy Brands' 'Unquenchable Thirst for Video'

Web stars Jack and Jack perform for teen girls and ad execs at NewFronts

It's a good sign when the premiere trailer for your biggest show starts trending, but that's also what you'd expect when your stars are Vine celebrities. So, when Fullscreen showed…

Former DISH Executive Takes the Reins at The Weather Channel

Tasked with overseeing a new, 'fully integrated' TV group

The Weather Company is shaking up its management ranks and bringing in former DISH Network executive Dave Shull to operate a "newly formed, fully integrated division" called The Weather Channel…

Horizon Beats the Odds to Keep NBCU Business

Telemundo, NBC Universo stay put after pitch

It's rare to keep business that goes into review, but Horizon Media has surmounted the odds by retaining NBCUniversal networks Telemundo and NBC Universo. Horizon, an independent, has worked for the networks…

NBCU's Lifestyle Group Debuts Synchronized Joking With Complementary Comedy Shows

Living With Funny for Oxygen, Comedians of L.A. for Esquire

Just when you thought reality TV was totally out of ideas—like completely, entirely, woefully out of ideas—Oxygen and Esquire come along with a novel pitch: two shows with the same…

This Mika Brzezinski and NBCU Tour Is All About Empowering Women Leaders

Morning Joe co-host brings her bestseller to life

In 2011 Mika Brzezinski released her powerful New York Times bestselling manifesto, Knowing Your Value: Women, Money and Getting What You're Worth—a must read for women everywhere. And now, Brzezinski,…

From USA to Bravo, NBCUniversal's Cable Channels are in Transition

One gets back to basics, two branch out

As NBC proper continues to build momentum—attracting more viewers ages 18 to 49 than any other broadcast network—many of parent NBCUniversal's cable networks are in transition. The USA Network, for one, is still…

NBCUniversal Is Using Big Data to Launch Its Audience Targeting Platform

Will supplement, not replace, Nielsen metric

That was, in corporate terms, fast. After 18 months of development, NBCUniversal is leveraging third- and first-party data to create what the company is calling its Audience Targeting Platform (ATP). In…

NBC Ditched Tina Fey's New Sitcom—and She Couldn’t Be Happier

As other TV comedies get canceled, she's glad to be on Netflix

The television landscape is changing by the day, and the networks are doing everything they can to hold on to their piece of the pie. As the Television Critics Association's…

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