NBCUniversal | Adweek NBCUniversal | Adweek
Advertisement

Topic: NBCUniversal

Where Have All the Upfront Dollars Gone? Online is only part of the answer

It's obvious by now that something has gone wrong in the television advertising world—upfront dollar volume fell by 6.1 percent to $18.125 billion, including a 4.7 percent hit for cable,…

August 11, 2014, 3:04 PM EDT

Holy Shark! Syfy Builds a Franchise Without Traditional Ads Network relies on social, barter, word of mouth

Turns out your best marketing tool is word of mouth, especially if the mouth in question is filled with rows of gigantic, serrated teeth.  Dave Howe, president of Syfy, attributed the…

July 31, 2014, 5:31 PM EDT

GroupM's Maxus Wins NBCU Digital Duties Spending expected to grow to $200 million

GroupM’s Maxus has added NBCUniversal digital duties to the traditional media responsibilities it already handles for the media and entertainment giant after a review, reps at the company confirmed. The move…

July 11, 2014, 11:11 AM EDT

That's a $6 Billion Upfront Wrap for All of NBCUniversal Broadcast CPMs up 7.5-8%, volume rises

NBC broadcast has wrapped its upfront sales effort, securing $2.52 billion in ad dollars across prime time, sports and late night, said sources. It's a significant gain over the $2.25…

June 24, 2014, 5:11 PM EDT

Will Programmatic Advertising Take Over TV? Point, counter-point by Adweek experts

Illustration: Alvaro Dominguez YES Who needs ratings when you can buy TV impressions? All you need is a defined audience, the ability to deliver an ad wherever a person is viewing and…

June 24, 2014, 6:08 AM EDT

Chelsea Handler Has Found That New Gig—at Netflix Unhappy at E!, she's on streaming starting in October

Chelsea Handler trashed her bosses at E! pretty hard on The Howard Stern Show earlier this year but that hasn't affected her hiring prospects. The comedian's hour-long special Uganda Be…

June 19, 2014, 11:13 AM EDT

CNBC Isn't Offering Nielsen Ratings Guarantees During the Day Anymore Financial network offers internal numbers instead

CNBC, the financial news network, is done with daytime Nielsen ratings. "They are no longer guaranteeing the business day, which is the most important daypart for a financial client," a source…

June 2, 2014, 1:19 PM EDT

Community Might Still Get Its 6 Seasons and a Movie on Hulu Sony 'in discussions' with streaming service

Human beings rejoice: the intricate misadventures of Greendale Community College's strangest clique may not be over yet. Community, Dan Harmon's critically beloved and nearly viewer-free sitcom, may yet get a reprieve…

May 29, 2014, 11:42 AM EDT

NBC Inks Deal for Facebook Video Ads First TV network to jump on board

Facebook has forged a deal with NBC, which is buying the nascent Facebook Premium Video Ads product to push a trio of mid-season/summer shows: Rosemary’s Baby, The Night Shift and…

May 7, 2014, 7:46 PM EDT

Jamie Horowitz Jumps From ESPN to NBC’s Today Show Veteran producer joins the morning wars on Dec. 1

The worst-kept secret in morning news officially was let out of the bag today, as NBC confirmed that veteran ESPN producer Jamie Horowitz will take the helm at the Today…

May 7, 2014, 5:27 PM EDT

Advertisement