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Topic: NBCU Cable

How NBCU's Bonnie Hammer Plans to Dominate Cable

With USA, Syfy and Bravo humming, next task is to fix Oxygen

Bonnie Hammer | Photo: Mary Rozzi In Bonnie Hammer’s well-appointed office there is a large chunk of crystal-flecked granite, hewn into the rough shape of a heart, in a shallow square…

NBCU’s Esquire Network Will Now Unseat Style Rather Than G4

USA’s Wachtel elevated; Klarman out at Oxygen in major shake-up

After months of cleaning house at G4, the network has been granted a somewhat inadvertent reprieve, as NBCUniversal has decided that the low-rated women’s lifestyle outlet Style will now surrender…

Broadcast Boom Lifts NBCU in Q4

Cable unit lags on poor ratings, lower ad sales revenues

Hours after Comcast shocked analysts by announcing it would accelerate its buyout of General Electric’s remaining stake in NBCUniversal, Brian Roberts affirmed that “the opportunities for growth and value-creation available…

NBCU Ad Sales Picture Crystallizes

Yaccarino firms up her executive staff with promotions, new hires

Nearly two months after Linda Yaccarino became the head of advertising sales at NBCUniversal’s broadcast and cable networks units, the org chart is coming into focus. The company announced today that…

Burke: NBC Profits 'Could Be Dramatically Higher'

Exec cheered by early successes but says there’s 'long, long way to go'

NBCUniversal CEO Steve Burke on Friday (Oct. 26) told investors that he isn’t satisfied by recent improvements at the broadcast division. Speaking during Comcast’s third-quarter earnings call, Burke acknowledged that while…

NBCU Consolidates Ad Sales Under Yaccarino

A year after taking the cable reins, exec adds broadcast to her portfolio

Less than a year after being tapped to lead NBCUniversal’s cable and digital ad sales efforts, Linda Yaccarino is assuming oversight of the company’s broadcast sales business. In her new role…

Burke: NBC Is Leaving $1 Billion on the Table

Network exec vows to gain equal footing with rivals

NBC is consisting on crumbs while its broadcast television rivals dine like kings, and Steve Burke is fed up. Speaking to investors Thursday at the Bank of America Merrill Lynch 2012…

Handicapping the Cable Upfront

A roundup of the winners and losers

Cable networks have griped for years that it’s past time they achieved parity in ad rates with broadcasters—and at some conglomerates (namely, NBCU), cable outshines broadcast. But despite cable’s sturm…

NBCU's Burke: We'd Love to Be Average

NBC makes headway in Q1, but CEO admits it has 'a long way to go'

Steve Burke on Wednesday echoed a familiar refrain, telling investors that NBC has “a long way to go” before it truly can be said to have regained its standing with its…

NBCU Cable Clinches Record Upfront Haul

Sales chief Cassaro gets big rate increases for USA, Bravo

There are a few stray deals to wrap before a final 2011-12 tally may be formulated, but for all intents and purposes, the upfront marketplace is closed for business. All told,…

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