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Topic: NBCU

Web Video Companies Leaving Tons of Cash on the Table FreeWheel CEO says digital players could quadruple their ad output

FreeWheel sees a lot. The company helps power video content management and ad decisions for a number of big media companies, including Fox, NBCU, Turner, Vevo and AOL. As a result,…

June 3, 2013, 12:01 AM EDT

NBCUniversal Expands Licensing Deal With Amazon Will add more content to Instant and Kindle

NBCUniversal will bring a broader range of content to Amazon Instant, TechCrunch reported. The network has expanded its licensing deal with Amazon to include the shows Covert Affairs, Defiance, Grimm, Hannibal…

May 17, 2013, 12:32 PM EDT

Introducing NBCU's New Dream Team of Ad Sales Yaccarino's vision is platform agnostic

It’s an overcast February morning, and Linda Yaccarino’s day begins with a decidedly nontraditional repast of spaghetti and meatballs, a dish she cooks up at the request of the Today…

March 4, 2013, 12:01 AM EST

Comcast Bans Gun Ads Policy change aligned with NBCU guidelines

Comcast Spotlight, the local sales arm of the cable giant, will no longer accept ads for guns. And no, the policy change has nothing to do with the ongoing gun…

February 20, 2013, 2:21 PM EST

NBCU Ad Sales Picture Crystallizes Yaccarino firms up her executive staff with promotions, new hires

Nearly two months after Linda Yaccarino became the head of advertising sales at NBCUniversal’s broadcast and cable networks units, the org chart is coming into focus. The company announced today that…

November 15, 2012, 3:34 PM EST

Burke: NBC Profits 'Could Be Dramatically Higher' Exec cheered by early successes but says there’s 'long, long way to go'

NBCUniversal CEO Steve Burke on Friday (Oct. 26) told investors that he isn’t satisfied by recent improvements at the broadcast division. Speaking during Comcast’s third-quarter earnings call, Burke acknowledged that while…

October 26, 2012, 2:58 PM EDT

NBC Vet Gambelli Steps Down Another familiar face leaves network’s sales team

Veteran NBC sales executive Marianne Gambelli announced this afternoon that she is leaving the company, effective immediately. Gambelli broke the news to NBCUniversal staffers in a brief note. “After a great deal…

October 12, 2012, 3:43 PM EDT

NBCU Consolidates Ad Sales Under Yaccarino A year after taking the cable reins, exec adds broadcast to her portfolio

Less than a year after being tapped to lead NBCUniversal’s cable and digital ad sales efforts, Linda Yaccarino is assuming oversight of the company’s broadcast sales business. In her new role…

September 19, 2012, 1:12 PM EDT

Old Navy Back in Style With StyleCandy Deal Digital/network partnership gets its first big sponsor

Old Navy is teaming up with NBCUniversal's StyleCandy initiative, a partnership between the company's Style network and the Daily Candy digital platform that was the centerpiece of its NewFront presentation…

July 25, 2012, 2:19 PM EDT

Coke and Telemundo Team Up for the Olympics NBCU's Spanish-language broadcaster lands new business with Coke

Quieres una Coca-Cola? Telemundo is working with Coke in what will be the beverage giant's first Olympics-focused integrated marketing campaign keyed directly to Hispanics, and it's focusing not on hispanophone…

July 12, 2012, 3:39 PM EDT

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