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Topic: NBCU

Universal Partners With Wattpad to Take the Guesswork Out of TV Content Development

Storytelling platform provides cultural insights and data

With more than 300 million uploaded stories and the attention of 45 million people each month, Wattpad was already well-positioned to be a future leader in storytelling. Apparently, Universal Cable…

A CEO by the Age of 40

Jeff Zucker returns to his news roots

Search the term "wunderkind" and several entries about Jeff Zucker will no doubt turn up. The ink had barely dried on Zucker's Harvard bachelor's degree when he joined NBC as…

NBC Medals in Prime-Time Ratings, but Misses Out on Gold

Streaming options, cable news made hitting goals hard

Michael Phelps, Katie Ledecky, Usain Bolt and Simone Biles all struck gold at the 2016 Summer Olympics in Rio. And while NBC's wall-to-wall coverage across 11 linear networks with 6,755…

The 5 Buzziest Television Trends That Defined This Year's Upfronts

From digital disruption to Kiefer Sutherland

The annual broadcast upfronts week has wrapped, as the networks spent four days wooing buyers with their new schedules, lots of impressive-sounding stats (some figures were more accurate than others)…

Jimmy Kimmel Proves He’s Still the King of Upfront Week

Compares ABC to an 'enormous paper shredder'

Despite a strong set from Seth Meyers during NBCUniversal's upfront on Monday, fellow late night host Jimmy Kimmel proved this afternoon why his annual roast on ABC's upfront stage is…

Networks and Buyers Prepare to Stand Their Ground in the Upfront Showdown

Double-digit demands, new data options highlight this year’s talks

Look for a bit more swagger on display than usual during this week's broadcast upfronts. For the past several months, network execs have eagerly pointed to this season's exceptionally robust…

With DreamWorks Acquisition, Comcast Takes on Disney for Big Media Superiority

NBCU gets controlling stake in AwesomenessTV

When NBCUniversal announced this morning that it will acquire DreamWorks Animation for $3.8 billion, the deal was mostly hailed as a film play for NBCU's parent company, Comcast, as it…

Why Many TV Networks Are Scrapping Pricey Upfront Spectacles

And pitching buyers in more intimate settings

Discovery Communications used to hold one of the biggest events each upfront season, throwing a lavish presentation packed with big names like Oprah Winfrey. But the company began realizing that…

NBCU's New Studio Is Creating Branded Content for Viewers Beyond Its Own Platforms

Collaborating with advertisers

Over the past decade, NBCUniversal has had great success creating branded content campaigns for its advertising partners, which air across the NBCU portfolio of networks. But the company realized it…

NBC and American Express Will Replace 30 Minutes of Commercials With Sponsored Content

Includes first sales partnership with BuzzFeed

When BuzzFeed announced Thursday it had hired its first executive creative producer to start ramping up content for brands, we didn't think the results would come this quickly. BuzzFeed is working…

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