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Topic: Nbc

Macy's Is the First Retailer to Run Facebook's Auto-Play Video Ads Tested the social spots over the weekend

Following a sprinkling of ads from brands in other categories, Macy's is the first retailer to roll out Facebook's auto-play video ads within mobile newsfeeds, Adweek has learned. A rep…

May 19, 2014, 3:48 PM EDT

5 Time Slot Brawls to Watch This Fall Plus, Spanish-language nets serve up new music competition shows

With radically altered prime-time lineups at ABC and Fox, football on Thursday at CBS, and an NBC slate without its Thursday comedy block, the season is shaping up to be…

May 18, 2014, 9:25 PM EDT

The More Things Change: What's Old Is New Again at the CW Flash is a go, Carrie skips off into the sunset, Star-Crossed falls, and Tomorrow People is yesterday's news

There are few surprises on the CW's upfront schedule, besides virgins. It's a good time for the network's comic-book-heavy prime-time lineup: Arrow will be joined by spinoff The Flash in…

May 15, 2014, 11:53 AM EDT

ABC Dips a Toe Into the Programmatic Pool Partnership with FreeWheel furthers the cause of automated buying

While it executed all the expected dance moves, screening cut-downs of its fall series before letting late-night prankster Jimmy Kimmel off the leash for his annual Friar’s Club roast of…

May 13, 2014, 10:09 PM EDT

Upfront Uproar: NBC Guts Thursday Night Comedies, Shifts The Blacklist Big changes in store for fall

On the verge of winning its first seasonal ratings crown in a decade, NBC still has a lot of work to do if it’s going to repeat its title run…

May 11, 2014, 3:37 PM EDT

The Quick and the Dead: A Guide to TV’s Renewals and Cancellations Your real-time roundup starts here

On the eve of Upfront Week, when the five English-language broadcast networks will present their respective 2014-15 prime-time schedules to media buyers, advertisers and the working press, news of various renewals…

May 8, 2014, 3:53 PM EDT

NBC Inks Deal for Facebook Video Ads First TV network to jump on board

Facebook has forged a deal with NBC, which is buying the nascent Facebook Premium Video Ads product to push a trio of mid-season/summer shows: Rosemary’s Baby, The Night Shift and…

May 7, 2014, 7:46 PM EDT

Decent Turnout for 24: Live Another Day After a 4-year hiatus, Jack Bauer may still have legs

Jack Bauer’s return to prime time was met with a reception that hovered somewhere between a bang and a whimper. Per Nielsen live-plus-same-day ratings, the premiere of Fox’s limited series 24:…

May 6, 2014, 1:35 PM EDT

Here Are the Survival Odds for Your Favorite Prime-Time TV Shows With 38 programs in limbo, who will live to see another season?

With mere days to go before the annual rite of spring turns the broadcast TV business into a moneyed round of show-and-tell, the fate of dozens of legacy series remains…

May 4, 2014, 8:23 PM EDT

Fox Looks to ‘Sweep’ Its Rivals With 24 Reboot Live Another Day promises to be May’s biggest event series

A week of May sweeps has been burned off and yet the broadcast networks have yet to air a single tent pole event. But while it’s been business as usual…

May 2, 2014, 2:50 PM EDT

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