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Topic: Nbc

NBC’s Robert Greenblatt Has No Regrets About His Surreal Upfront Duet with Dolly Parton

'People thought, What is he thinking?'

NBC Entertainment chairman Robert Greenblatt hates sitting through upfront events as much as you do. "I think those upfronts tend to be just mind-numbing for the audience. They go on…

Guide to Broadcast TV’s Renewals and Cancellations

A roundup of which shows will make it to next season

With broadcast upfront week rapidly approaching, the five broadcast networks are putting the finishing touches on their fall schedules by making final decisions on which of their current shows will…

How The Voice and Twitter Plan to Use Augmented Reality to Boost Social Engagement

It's NBC's latest campaign on the platform

Twitter is setting up an augmented reality (AR) booth backstage tonight at The Voice, which will be shooting live from NBC studios in Universial City, Calif. The celebrity voice coaches—Blake…

What's Keeping Broadcast Presidents Up at Night as They Plan Pitches to Advertisers?

Rebuilding lineups and plugging holes

It all comes down to this. The broadcast upfronts are just days away, which means it's crunch time for the network presidents. They and their top execs will be spending…

Saturday Night Live Will Reduce Its Ad Load in Favor of Sponsored Content

The show wants to attract a larger live audience

After 41 years, NBC's venerable Saturday Night Live will get a major shake-up when it returns next fall, and we're not talking about the cast. NBC said today that it would…

NBC Will Try to Jump-Start Aquarius With an Ad-Free Season 2 Premiere

No commercials or promos during June 16 return

This season, several cable networks have successfully experimented with commercial-free debuts of new series. Now, NBC is hoping to keep the streak going with Aquarius, its '60s detective drama starring David…

Meet 5 Prime-Time TV Schedulers Whose Decisions Will Make or Break the Next Season

Their boldest moves ahead of the upfront

Kelly Kahl has been scheduling CBS' prime-time programming for two decades, but he knows that his job still remains a mystery to most people. "Scheduling is a weird thing: You…

NFL Reveals the 10 Games That Will Air on Twitter Next Season

Social platform paid $10 million for the Thursday matchups

The National Football League, in its attempt to remain relevant throughout the entire six-month offseason, turned the release of the 2016-17 schedule into a TV event. Thursday night, ESPN produced a…

Seth Meyers' Italian Greyhound Is One Adorable Backseat Driver in New Chrysler Ad

NBCU's native campaign debuts on National Pet Day

A week after NBCU and Vox Media announced a new advertising program called Concert, the cross-platform ad play is ready for its close-up. NBCU chose today, National Pet Day, to kick off the…

5 Things Advertisers Should Know About Twitter's NFL Livestreaming Deal

Brands seem to already approve

Twitter announced a deal with the NFL today to livestream 10 of the league's 16 Thursday Night Football games next season. The league chose Twitter over Amazon and Verizon for the…

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