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Topic: Nbc

People Magazine Editor Jess Cagle Dishes on the Brand's First Live Awards Show

The ceremony airs tonight on NBC

People magazine isn't just covering awards season from the sidelines this year. For the first time, the brand is hosting its own live awards ceremony, The People Magazine Awards, which…

#TBT: 'Come Home to NBC' With Michael J. Fox and Betty White in These '80s Promos

They're just like family

NBC was on top of the television universe in the late '80s, with an arsenal of TV's most-watched shows, including The Cosby Show, Cheers, Family Ties and The Golden Girls.…

NBC's Peter Pan Didn't Even Come Close to The Sound of Music

A 2.3 in the demo isn't bad, but it still loses the night

Though what seemed like all of Twitter live-hated NBC's broadcast of the Peter Pan stage play, starring Allison Williams and Christopher Walken, it was still better than a typical Tuesday…

#TBT: Long Before Peter Pan, Live Shows Were Promising 'Anything Can Happen'

From Jon Lovitz to ER, real-time specials are a classic attention-grab

Creating a suitable promo for a live TV show can be tricky. Given that the program hasn't been shot yet, there's no actual footage to show. But that hasn't stopped…

Can NBC Create Another Real-Time Sensation With Peter Pan Live?

Robert Greenblatt on what he learned from his Sound of Music gamble

As NBC Entertainment chairman Robert Greenblatt went to bed last Dec. 5, after watching his network pull off The Sound of Music Live!, he had no idea what the 18-49…

Why Broadcast TV Is So Thankful for Thanksgiving

Live shows and turkey draw people to the tube

When network executives and advertisers sit down for Thanksgiving dinner on Thursday, they will have plenty to be thankful for: Thanksgiving Day is now home to four of fall's most-watched…

How Bill Cosby Went From TV's 'Most Persuasive' Pitchman to Its Most Radioactive

NBC pulls the plug, Netflix backs away

Three years ago, as Bill Cosby prepared to be inducted into the Advertising Hall of Fame as the first winner of the President's Award for Contributions to Advertising, he spoke…

Viewership Is Up but Ratings Are Down—What's Going On?

Our show is especially popular among imaginary viewers

There's a problem with the metric that TV networks are asking everyone in the media to look at when it comes to viewership: At least from an advertising perspective, it…

Katherine Heigl's New Show Pulled the Viewers, but Will They Stick Around?

Ratings are positive, but not so much the reviews

State of Affairs, as we observed in September, has some problems. But it also has a high budget, a bankable star and a time slot after NBC's flagship show, The…

As of Halloween, This Season's TV Ratings Are So Low It's Scary

Fox cancels Utopia, NBC cancels Bad Judge and A to Z

It is the middle of the fall, when the leaves turn brown and die, as so do the sitcoms. This has been a notably bad year for new broadcast TV—multiple networks…

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