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Topic: Nbc

NBC Says Broadcast TV Is Thriving, Even as It Works on a Streaming Strategy

Must create services that don't conflict with cable parent company

NBC execs say their momentum proves that broadcast networks are still thriving. But that isn't stopping them from putting together an enhanced streaming offering to attract non-linear audiences. "Broadcast network television,…

Why You Likely Won't See Too Much Political Advertising During the Olympics

Unless you live in a swing state

With the torch about to be lit at the 2016 Summer Olympics in Rio de Janeiro, all eyes are on NBC. And with the TV-friendly time zone—Rio is only an…

Despite Streaming Options, Millennial Women Plan to Watch the Olympics on TV

Only 18% will view the games online

The 2016 Summer Olympics are just a few weeks away, and it looks like the TV-friendly time zone of the host city, Rio de Janeiro, will pay big dividends for…

Bob Costas Says He'll Stop Hosting the Olympics When He's 'Had a Long Enough Run'

Rio Games will be his 11th

Specs Who Bob Costas Current gig NBC Olympic prime-time host and Football Night in America host Age 64 Adweek: What's the biggest change you've seen in Olympics coverage in all the years you've…

NBC Olympics’ CMO on the Herculean Task of Marketing the Games

And his network’s promotional blitz

As one of the men behind NBC's storied '90s slogan "Must See TV," John Miller knows what it takes to win over an audience. And for the past dozen Olympics,…

NBC Sets Fall Premiere Dates and Will Use 'The Voice' to Launch Its 3 New Series

Sunday Night Football kicks things off

Because NBC's No. 1 series, Sunday Night Football, stretches well past 11 p.m., the network can't use it to help any of its new shows this fall. Instead, the network…

Supporters of Donald Trump and Hillary Clinton Both Loved a Canceled NBC Drama

The similarities begin and end there

We finally found something that supporters of Donald Trump and Hillary Clinton can actually agree on, and it's a canceled NBC drama. TiVo conducted a study of its PowerWatch panel, an…

How TV Networks Battled Back This Week Against Bold Claims by Digital Companies

At stake: the $17 billion advertising marketplace

"Is television dead?" During Turner's upfront presentation on Wednesday, truTV host Billy Eichner called that a silly question, adding, "It's so stupid. That's more stupid than not giving Samantha Bee The…

Jimmy Kimmel Proves He’s Still the King of Upfront Week

Compares ABC to an 'enormous paper shredder'

Despite a strong set from Seth Meyers during NBCUniversal's upfront on Monday, fellow late night host Jimmy Kimmel proved this afternoon why his annual roast on ABC's upfront stage is…

Why Telemundo's Boss Is Keeping His Sights Set on the Other Football

Cesar Conde takes the World Cup to ad buyers

Specs Current gig Chairman, NBCUniversal International Group and NBCU Telemundo Enterprises Previous gig President, Univision Networks Age 42 Twitter @cesarconde_ Adweek: You have a big portfolio as chairman of the NBCU International…

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