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Topic: Nbc

Fox Looks to ‘Sweep’ Its Rivals With 24 Reboot Live Another Day promises to be May’s biggest event series

A week of May sweeps has been burned off and yet the broadcast networks have yet to air a single tent pole event. But while it’s been business as usual…

May 2, 2014, 2:50 PM EDT

Game of Thrones Sets Another Ratings Record 6.95 million viewers turn out for Sunday night’s episode

Whether they’re going up against zombies or dragons, the broadcast networks can’t seem to catch a break in the Sunday night 9 p.m. slot. According to Nielsen live-plus-same-day data, last night’s…

April 28, 2014, 5:51 PM EDT

Fox Revs Up a Broadcast Revival of Grease There are worse things they could do

On the heels of NBC’s hugely successful revival of The Sound of Music, Fox on Monday announced it is prepping a three-hour live production of the musical Grease. Fox’s staging of…

April 28, 2014, 3:31 PM EDT

Sluggish Debuts for Bad Teacher, Black Box As season winds down, 2 new shows stumble

With just a month to go before the 2013-14 broadcast TV season slinks off into the murk of history, the networks on Thursday night launched a pair of last-gasp series.…

April 25, 2014, 1:22 PM EDT

Magna Global Eyes 6% Rise in U.S. Media Sales World Cup, political spend will give TV a shot in the arm

Magna Global announced today that it revised its 2014 U.S. advertising forecast slightly upward, eyeing a 6 percent increase in overall media sales, for a total of $168 billion. The media agency…

April 25, 2014, 9:53 AM EDT

C7 Ratings to Free Up Hundreds of Millions in Hidden Revenue Even incremental lifts will lead to a windfall

While the broadcast networks are pressuring agencies and clients to start writing more deals against a C7 ratings currency, at first blush, it would appear that there’s little cause to…

April 24, 2014, 10:10 AM EDT

Mind the Gap: NBCU’s Burke Looks to Make Waves in the Upfront Peacock poised to strike

After spending the better part of the last 10 years at the very bottom of the broadcast ratings hierarchy, NBC is on pace to claim victory for the 2013-14 TV…

April 22, 2014, 3:08 PM EDT

The 2014 Upfront Preview How the big 4 stack up

Analogies are often facile things, contrivances designed to hammer home a theme when a light tap of the mallet would suffice. But in light of the fact that it’s a)…

April 21, 2014, 8:58 PM EDT

TiVo: Adherence to C3 Is Sucking Millions Out of TV Ad Market $87.8 million down the tubes—and that’s just the impact on the top 10 shows

In what may be the most cogent argument for the adoption of the C7 ratings currency, TiVo Research on Monday revealed that broadcasters beholden to the dated C3 metric are…

April 21, 2014, 12:58 PM EDT

Fizzy, Busy Finale for ABC’s Scandal As Beltway drama blows up, 3 other network series await word of their fate

With no fewer than four broadcast series calling it a day, Thursday night was a time for cliff-hangers and farewells. But as has been the case throughout the season, only…

April 18, 2014, 2:48 PM EDT

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