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Topic: Nbc

Mind the Gap: NBCU’s Burke Looks to Make Waves in the Upfront Peacock poised to strike

After spending the better part of the last 10 years at the very bottom of the broadcast ratings hierarchy, NBC is on pace to claim victory for the 2013-14 TV…

April 22, 2014, 3:08 PM EDT

The 2014 Upfront Preview How the big 4 stack up

Analogies are often facile things, contrivances designed to hammer home a theme when a light tap of the mallet would suffice. But in light of the fact that it’s a)…

April 21, 2014, 8:58 PM EDT

TiVo: Adherence to C3 Is Sucking Millions Out of TV Ad Market $87.8 million down the tubes—and that’s just the impact on the top 10 shows

In what may be the most cogent argument for the adoption of the C7 ratings currency, TiVo Research on Monday revealed that broadcasters beholden to the dated C3 metric are…

April 21, 2014, 12:58 PM EDT

Fizzy, Busy Finale for ABC’s Scandal As Beltway drama blows up, 3 other network series await word of their fate

With no fewer than four broadcast series calling it a day, Thursday night was a time for cliff-hangers and farewells. But as has been the case throughout the season, only…

April 18, 2014, 2:48 PM EDT

Colbert Is Crowned and HBO Goes Away in This Week's Wins, Fails and WTFs [Video] Adweek staff rate and review the week's top media stories

Stephen Colbert won Late Night, Community went super retro, HBO Go just went and while Captain America won the box office, his colleagues, the Agents of S.H.I.E.L.D., did not thrill…

April 11, 2014, 8:06 AM EDT

‘Game-Changer’ Episode of Agents of S.H.I.E.L.D. Fizzles Captain America: The Winter Soldier crossover hits a series low

Although Tuesday night’s installment of Marvel’s Agents of S.H.I.E.L.D. was heavily promoted as a tie-in to the newly released theatrical hit Captain America: The Winter Soldier, relatively few viewers were on…

April 9, 2014, 5:56 PM EDT

G.I. Joe-Themed Episode of Community Is Packed With Retro Awesomeness Fake ads, fake PSA, real entertainment

NBC's Community regularly pays tribute to its characters' pop culture obsessions, but it still came out of left field when the last episode focused on protagonist Jeff's love of G.I.…

April 8, 2014, 12:50 AM EDT

NBCU’s Steve Burke Declares Victory Asks to be judged on 18-49 performance, suggests better measurement

“We don’t want you to think that we were trying to hide or conceal anything but we didn’t want to talk about what we were doing. [We wanted] instead [to]…

April 7, 2014, 5:32 PM EDT

Dead Air: Zombies or No Zombies, Sunday Broadcast Ratings Continue to Slump Resurrection, Believe hit series lows

Now that The Walking Dead has staggered off for its customary six-month between-seasons break, broadcasters last night may have hoped to regain some of their lost potency in the Sunday…

April 7, 2014, 2:07 PM EDT

David Letterman Announces His Retirement During Late Show Taping Host will step down when contract expires in late 2015

Wake the kids and phone the neighbors, because David Letterman is hanging it up after his contract expires at the end of next year. The 33-year late night veteran and host…

April 3, 2014, 5:36 PM EDT

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