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Topic: Nbc

Why the Macy’s Thanksgiving Day Parade Is a 'Dream' for Brands

Last year over 40 million viewers tuned in

Tomorrow is Thanksgiving, but it will seem more like Christmas morning to the dozens of brands who will get to reach one of TV's most receptive audiences each year: the…

Networks Rethink Midseason Hiatus Plans After Last Year’s Ratings Collapse

Can shorter breaks and big cliff-hangers stave off audience erosion?

In recent years, networks thought they had found the solution to a TV audience that no longer tolerated repeats, especially for nonprocedural series. They began scheduling their serialized dramas in…

How Green Giant Is Using Social Media to Promote Its First Breeders’ Cup Run

Brand backs top-ranked horse California Chrome

Green Giant will make its horse racing debut Saturday via California Chrome, the Breeders' Cup favorite at Santa Anita Park in Arcadia, Calif. The brand, historically known as Jolly Green…

Will Donald Trump’s Bad Behavior Hurt The Apprentice Franchise?

Spotlight turns on NBC’s reboot

During NBCUniversal's upfront presentation in May, NBC unveiled its first look at the Donald Trump-free Celebrity Apprentice, now hosted by Arnold Schwarzenegger and retitled The New Celebrity Apprentice. The footage…

NBC and American Express Team Up Again to Replace More Today Show Ad Time

But now, the branded content will be digital only

After replacing 30 minutes of prime-time spots with branded content on Leap Day, NBC and American Express are teaming up again next week. But this time, the partnership will feature…

A CEO by the Age of 40

Jeff Zucker returns to his news roots

Search the term "wunderkind" and several entries about Jeff Zucker will no doubt turn up. The ink had barely dried on Zucker's Harvard bachelor's degree when he joined NBC as…

Here's What We Learned From the First Week of the New TV Season

NBC has already given This Is Us a full-season order

The first week of the 2016-17 television season is in the books, and it's been a mixed bag for the broadcast networks so far. While a few shows had big…

Facetime: End of Summer Roundup

Lester Holt, Sarah Paulson, Ted Sarandos, Lauren Bush Lauren, Mayer Rus and more

The media world was out in full force, enjoying the last days of summer on both coasts. In Los Angeles, the Emmy Awards took everyone's attention, while in New York…

NBC Takes Over New World Trade Center Station With GIFs Promoting Superstore

First entertainment company to advertise in the space

NBC teamed with Giphy for a Superstore GIF installation that operates through Oct. 16. NBC New York commuters who travel through the new World Trade Center transportation hub were met with…

How NBC Got 10 Million People to Watch This Is Us Without Spoiling Its Big Twist

The viral upfront trailer definitely helped

The 2016-17 TV season is only a few days old, but NBC's new shows are off to a solid start. Last night's debut of its promising new drama, This Is…

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