Topic: Nbc

NBC Takes Over New World Trade Center Station With GIFs Promoting Superstore

First entertainment company to advertise in the space

NBC teamed with Giphy for a Superstore GIF installation that operates through Oct. 16. NBC New York commuters who travel through the new World Trade Center transportation hub were met with…

How NBC Got 10 Million People to Watch This Is Us Without Spoiling Its Big Twist

The viral upfront trailer definitely helped

The 2016-17 TV season is only a few days old, but NBC's new shows are off to a solid start. Last night's debut of its promising new drama, This Is…

Dentsu's Mobile Agency Says a 'Significant Amount' of App-Install Ads Are Fraudulent

'Where there's money, there is fraud'

Only a couple of years ago, mobile advertising was thought to be fairly safe and protected from most forms of digital advertising fraud, but fraudsters continue to find new loopholes…

All 5 Broadcast Network Presidents Share Their Fall TV Playbooks

Inside the grand plans to attract audiences and advertisers

After a season where none of the five broadcast networks grew their 18-49 audience (and ABC, Fox and NBC lost viewers in that demo), they will try to reverse that…

NBC Could Be in a Much Better Place This Fall, Thanks to New Shows Like The Good Place

We ranked the network's best and worst new series

Adweek’s weeklong analysis of each broadcast network’s new fall shows continues with NBC, which slipped to No. 2 among 18- to 49-year-olds last season after two seasons on top. But the…

Chuck Todd on Why Donald Trump Probably Won’t Skip the Presidential Debates

Moderator reflects on final weeks of an unpredictable race

The longest-running show on American television is having a moment, once again. NBC's Meet the Press is beginning its new season with a formula that hasn't changed much since it debuted…

Adweek’s Fall TV Preview: Which New Broadcast Shows Deserve Your Time and Ad Budget?

In-depth look at all 20 fall freshman series

The 2016-17 season is almost upon us. Over the next month and a half, the five broadcast networks will premiere 20 new series, with most of those debuts coming in…

Facetime: The Television Critics Association's Summer Press Tour

Leslie Moonves, Channing Dungey, Gary Newman and more

The Television Critics Association Summer 2016 Press Tour was in full swing, and TV's biggest executives and stars were out in full force in Los Angeles. Back in New York,…

NBC Medals in Prime-Time Ratings, but Misses Out on Gold

Streaming options, cable news made hitting goals hard

Michael Phelps, Katie Ledecky, Usain Bolt and Simone Biles all struck gold at the 2016 Summer Olympics in Rio. And while NBC's wall-to-wall coverage across 11 linear networks with 6,755…

Why NBC Is Airing Superstore and The Voice During Its Olympics Coverage

Network won’t repeat Animal Practice blunder from 2012

NBC's Rio Olympics opening ceremony coverage upset some fans who complained about the heavy ad load and tape delay, but that uproar was nothing compared to the backlash the network endured four…