Advertisement

Topic: Nbc

What's Keeping Broadcast Presidents Up at Night as They Plan Pitches to Advertisers?

Rebuilding lineups and plugging holes

It all comes down to this. The broadcast upfronts are just days away, which means it's crunch time for the network presidents. They and their top execs will be spending…

Saturday Night Live Will Reduce Its Ad Load in Favor of Sponsored Content

The show wants to attract a larger live audience

After 41 years, NBC's venerable Saturday Night Live will get a major shake-up when it returns next fall, and we're not talking about the cast. NBC said today that it would…

NBC Will Try to Jump-Start Aquarius With an Ad-Free Season 2 Premiere

No commercials or promos during June 16 return

This season, several cable networks have successfully experimented with commercial-free debuts of new series. Now, NBC is hoping to keep the streak going with Aquarius, its '60s detective drama starring David…

Meet 5 Prime-Time TV Schedulers Whose Decisions Will Make or Break the Next Season

Their boldest moves ahead of the upfront

Kelly Kahl has been scheduling CBS' prime-time programming for two decades, but he knows that his job still remains a mystery to most people. "Scheduling is a weird thing: You…

NFL Reveals the 10 Games That Will Air on Twitter Next Season

Social platform paid $10 million for the Thursday matchups

The National Football League, in its attempt to remain relevant throughout the entire six-month offseason, turned the release of the 2016-17 schedule into a TV event. Thursday night, ESPN produced a…

Seth Meyers' Italian Greyhound Is One Adorable Backseat Driver in New Chrysler Ad

NBCU's native campaign debuts on National Pet Day

A week after NBCU and Vox Media announced a new advertising program called Concert, the cross-platform ad play is ready for its close-up. NBCU chose today, National Pet Day, to kick off the…

5 Things Advertisers Should Know About Twitter's NFL Livestreaming Deal

Brands seem to already approve

Twitter announced a deal with the NFL today to livestream 10 of the league's 16 Thursday Night Football games next season. The league chose Twitter over Amazon and Verizon for the…

NBCUniversal Will Combine Its Cable, NBC and Telemundo Upfront Presentations

All networks will present May 16 at Radio City Music Hall

The broadcast upfront week just got a lot more interesting—and a little bit shorter. NBCUniversal has decided to merge its NBC, Telemundo and NBCU cable entertainment upfronts into a single NBCU…

NBC Rings Up $1 Billion in Ad Sales for Rio Olympics, 4 Months Faster Than London

Looking at a record haul for 2016 Games

Earlier this year, NBC said ad sales for this summer's Olympic Games in Rio de Janeiro were pacing ahead of London in 2012. Now NBC Sports can put a number on…

Little Big Shots Draws 14.8 Million Viewers, and NBC Looks to Cash In With Advertisers

6 episodes left to woo new brands

NBC is used to dominating broadcast ratings on Sunday nights, but it usually only happens during football season. The network's Sunday fortunes routinely dry up once Sunday Night Football signs…

Advertisement