Topic: Nbc

NBC Medals in Prime-Time Ratings, but Misses Out on Gold

Streaming options, cable news made hitting goals hard

Michael Phelps, Katie Ledecky, Usain Bolt and Simone Biles all struck gold at the 2016 Summer Olympics in Rio. And while NBC's wall-to-wall coverage across 11 linear networks with 6,755…

Why NBC Is Airing Superstore and The Voice During Its Olympics Coverage

Network won’t repeat Animal Practice blunder from 2012

NBC's Rio Olympics opening ceremony coverage upset some fans who complained about the heavy ad load and tape delay, but that uproar was nothing compared to the backlash the network endured four…

How NBC Decided Which Shows to Promote During the Olympics

Hits like The Voice and Superstore are priorities

NBC has been taking advantage of all the extra eyeballs on its network during its Rio Olympics coverage, by running several promos for its fall shows. But audiences might not…

The 5 Buzziest Moments From the Olympics' Opening Weekend

Team USA swimmer Madeline DiRado made a big impression

The Summer Olympics in Rio de Janeiro are now a few days in, and from here on out we'll be looking at the buzziest moments from the day before, by…

Who Is Lester Holt?

It's the 8th Olympics at NBC for the veteran newsman, sports fan and musician

From the political pageantry of Cleveland and Philadelphia to the global spotlight of Rio de Janeiro, it's been quite a summer for Lester Holt. He's now covering his eighth Olympic Games for NBC…

The Olympics May Give Virtual Reality Its Long-Anticipated Close-Up

NBC and Samsung will offer 85 hours of footage

How NBC and Samsung's virtual reality partnership plays out during the Olympics could easily end up being one the most interesting things—to tech observers, at least—to emerge during the Summer…

Here's Why NBC Believes Viewers Are So Frustrated With Olympics Ads

Binge-watching has changed the 'perception' of commercials

While 28 percent fewer people tuned into NBC's Rio Olympics opening ceremony than London's Summer Games four years ago, some of those who did watch Friday night weren't happy with…

NBC Stumbles Into the Olympics With Lowest Opening Ceremony Ratings Since 1992

Overnight ratings down 28% from London

For the past several weeks, NBC Olympics executives had insisted that despite all the problems leading up to Rio Summer Olympics, all indications pointed to viewers being more excited to…

Advertisers Beware: Audiences Are Taking Longer Than Ever to Watch TV Shows

Especially young, affluent viewers

Advertising is still sold based on the number of viewers within three or seven days of an episode airing, but audiences are taking their sweet old time when it comes…

Despite All the Problems in Rio, Ratings for the Olympics Could Be the Highest Ever

NBC plans 6,755 hours of programming

Three days before the Rio Olympics are set to kick off, NBC execs are keeping their fingers crossed that their coverage will be focused more on the athletes and competition,…