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Topic: Nbc

How to Make Branded Content That Resonates With Millennials

James Deutch on 'quality and thoughtfulness'

Specs Current gig Branded entertainment creative director, AwesomenessTV Previous gig Executive producer and creator, Fashion Star Age 45 Which qualities does branded content require in order to resonate with millennials? We really work closely…

Why Networks Are Going for Broke This Summer

From binge-viewing to VOD, broadcasters offer big perks

For decades, the broadcast networks took the idea of summer vacation quite literally—programming reruns and other filler content from June through mid-September, much to the frustration of advertisers. Those days are…

Facetime: Networks Parade Casts and Execs During Upfront Presentations and Parties

Andy Cohen, Wolf Blitzer, Jeff Zucker, Miley Cyrus and more

This week, TV’s brightest stars and entertainment’s biggest execs took to auditoriums and concert halls across New York to show advertisers what they’ve got.  

Are These David Letterman's 10 Best Top 10 Lists?

From Snoop Dog to Snooki

As David Letterman prepares to deliver his final Top 10 list on his final show tomorrow night, we take a look back at 10 of his best ever. Letterman's very…

NBC Wins the 2014-15 TV Season in Adults 18-49

Just beats out CBS to take the crown for the second year in a row

There are still three nights to go in the 2014-15 TV season, but NBC has already declared victory, winning the September-to-May season among adults ages 18 to 49 for a…

Multicultural Talent Is Surging on TV and Winning Mainstream Audiences

A long-awaited shift

Hardly anyone was more surprised than Dana Walden at the ratings surge Fox midseason entrant Empire enjoyed following its Jan. 7 debut. She expected a lift but not to the…

Fall's 5 Biggest Time Slot Battles

It will be sink or swim for next season's new shows, especially those slated for these competitive face-offs

The broadcast upfronts week was full of buzzwords like "big data" and "viewability," but as usual, each presentation came down to content and which new shows viewers are going to…

Here's the 2015-2016 Broadcast TV Schedule

More superheroes, less CSI

With presentation season behind us and the selling season upon us, here's a look at the 2015-2016 broadcast TV schedule. You'll see some familiar faces in new places, more heroes—super…

Media Companies Take It on the Chin, Donating Ad Space for Red Nose Day

Outfront Media donates 3D billboards

More than 30 media outlets have donated ad space for an initiative to combat childhood poverty, culminating in a three-hour Red Nose Day "fun-raiser" on NBC. Julia Roberts, Will Ferrell, Jennifer…

NBC Pulls Facebook Post After Sneaking in an Ad for Subway

Tries to work around social network's video rules

As Facebook looks to turn itself into a bona fide video platform, it's tightening its rules on what publishers can and cannot post. Clips with ads not sold by Facebook…

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