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Topic: NBC Sports Group

Houston Astros Pull Off an Amazing 0.0 Nielsen Rating

No one—literally no one—watched Monday’s baseball game

Houston, we have a problem. According to Nielsen live-plus-same day data, the Astros’ Monday afternoon home game against the Los Angeles Angels of Anaheim scratched, delivering a 0.0 rating on Comcast…

Winter Olympics Update: NBC Is In the Pink

With ratings guarantees nailed down, network begins selling inventory held back for ADUs

While the conjunctivitis-plagued Bob Costas may not look back fondly on the 2014 Winter Olympics, Sochi’s stellar ratings performance has left NBC’s ad sales team in the pink. According to NBC…

NBC Gobbles Up NFL Ad Dollars

Historic Thanksgiving night broadcast commands a staggering unit cost of $975,000

On Thursday, tens of millions of Americans woozy on tryptophan and cranberry sauce will mark a brand new Turkey Day tradition, as NBC presents the first NFL game to be…

Golf Channel Tees Up Ad-Friendly Site

Revamped platform still in beta

NBCUniversal’s online golf destination, GolfChannel.com, is getting a much-needed overhaul, boosting its editorial and video content to provide fans a much more comprehensive user experience—including Facebook and Twitter tie-ins. Completed to…

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