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Topic: NBC Sports

Why You Likely Won't See Too Much Political Advertising During the Olympics

Unless you live in a swing state

With the torch about to be lit at the 2016 Summer Olympics in Rio de Janeiro, all eyes are on NBC. And with the TV-friendly time zone—Rio is only an…

Despite Streaming Options, Millennial Women Plan to Watch the Olympics on TV

Only 18% will view the games online

The 2016 Summer Olympics are just a few weeks away, and it looks like the TV-friendly time zone of the host city, Rio de Janeiro, will pay big dividends for…

Meet the 30 Most Powerful Women in Sports

From center court to C-suite, they're dominating the starting lineup

There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought…

NBC Rings Up $1 Billion in Ad Sales for Rio Olympics, 4 Months Faster Than London

Looking at a record haul for 2016 Games

Earlier this year, NBC said ad sales for this summer's Olympic Games in Rio de Janeiro were pacing ahead of London in 2012. Now NBC Sports can put a number on…

Patriots Fan Parody Blames Deflategate, Refs, Illuminati for Ending Super Bowl Run

NBC Sports spoof rubs salt in the AFC wound

It's been a rough couple of days for fans of the New England Patriots. The defending Super Bowl champions were denied a return trip to the Big Game with a heart-breaking…

NBC Expects Another Billion-Dollar Olympics in Terms of Ad Sales

On pace ahead of London 7 months out from Rio

It might not be the Powerball jackpot, but NBC has been raking in the money for the Summer Olympics in Rio de Janeiro. Seven months before the opening ceremony, NBC Sports'…

How Will the Fantasy Football Fiasco Affect NFL Teams' Sponsorship Deals?

28 clubs are on the hook

To help keep stadium seats filled this season, teams like the New York Jets are offering sponsored fantasy football scores and TV highlights on their video boards to replicate the…

American Greetings' Mother's Day Video Takes Top Prize at Effie Awards

'World's Toughest Job' ad made by Mullen Lowe

After a strong showing at last month's One Show, Mullen Lowe's "World's Toughest Job" ad for American Greetings claimed the top prize tonight at the Effie Awards. The Grand Effie winner…

Step Aside Super Bowl: This Is 2015’s Craziest Sports Weekend

From Mayweather-Pacquiao to the Kentucky Derby, networks and advertisers anticipate big victories

This weekend, audiences will assemble in record-breaking numbers to cheer on an unprecedented assemblage of larger-than-life champions. And no, we're not talking about Avengers: Age of Ultron. After all, not even…

NBC, CBS, ESPN Set 2015 Prime-time Football Schedules

Super Bowl rematches and Brady-Manning XVII highlight season

With the 2015 NFL regular season matchups now set, the rights-holding networks have revealed their schedules. The NFL season kicks off on Thursday, Sept. 10 with the Pittsburgh Steelers at…

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