Topic: NBC’s Sunday Night Football

NBC Nails First November Sweeps Win in Nine Years

'Astonishing' worst-to-first turnaround could hit a snag in Q1

NBC's comeback effort continues to draw dividends, as the network is on pace to win its first November sweeps in nine seasons. With 26 of the 28 sweeps nights in the bag,…

Weak Debut for Frosh Shows Dampens Q4 Scatter Chatter

Little urgency seen in the advertising marketplace

While the Nielsen ratings for the first two weeks of the new broadcast season likely left a few network executives scrambling to get their Xanax refilled, the advertising marketplace itself…