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Topic: Nba

10 Branded Instagram Videos That Beat All Competitors Porsche and Justin Bieber are among the No. 1s

The Adweek/Shareablee Instagram Video weekly chart is back after a brief hiatus, as we've tweaked our approach and will now regularly call out only the top-of-the-heap winners. The chart below features…

August 22, 2014, 4:03 PM EDT

Adidas Vows to Outsprint Nike in Ad Race German sportswear maker spending millions

Adidas is vowing to overtake archrival Nike to win the No. 1 spot in the sportswear world by spending millions of euros on an ad campaign set to launch next…

August 11, 2014, 6:32 PM EDT

NBA Stamps Its Twitter Handle on the League Ball Will the @NBA branding increase followers?

The National Basketball Association has 10.8 million Twitter followers, but it should have more by the end of next season: After all, it's putting its @NBA handle on the league…

July 31, 2014, 5:53 PM EDT

Hollister's Instagram Strategy Gives Hope to Social Retail Gains traction with music clips

While sports marketers continue to be mainstays in the Adweek/Shareablee top 10 brands on Instagram video weekly chart, Hollister is a rare retailer to garner a slot in our rankings. The…

July 18, 2014, 12:39 PM EDT

Major League Soccer Is Using World Cup Fever to Score New Fans CMO Howard Handler lays out his game plan

Since rolling out in 1996, Major League Soccer has struggled to gain prominence in the U.S. But thanks to World Cup fever, the spirited U.S. team and its hero Tim…

July 13, 2014, 7:56 PM EDT

LeBron's Brand Shifts to 'the Good Guy' and Cash Windfall Awaits Could mean $50 million to Cleveland franchise

In the first hour today after LeBron James revealed he was going back to play for the Cleveland Cavaliers, the development was mentioned on Twitter 1.44 million times, per Kontera.…

July 11, 2014, 3:45 PM EDT

World Cup Helps FC Barcelona Win Big on Instagram Social video rankings favor sports and simplicity

While sports fans around the globe have been glued to their TV sets for the World Cup, social media marketers for FC Barcelona have made great use of the huge…

July 10, 2014, 12:48 PM EDT

Instagram Users Show Their Love of World Cup Soccer They also underscore the randomness of the Internet

The Internet just fails to make sense sometimes, and this week's Adweek/Shareablee top 10 brands using Instagram video represents another example of its random nature. While it's not at all surprising…

July 3, 2014, 1:03 PM EDT

U.S. Soccer Team Scores on Instagram World Cup fever comes to social video

If your sports business friends don't know that the typical athletics-focused consumer seems to love Instagram video, do them a favor and tell them. United States Soccer is the latest…

June 27, 2014, 1:16 PM EDT

Instagram Data Shows NASA's Fútbol Fun Hit the Back of the Net From 230 miles up: Go-o-o-o-al!!!

Since the moon landing 45 years ago, National Aeronautics and Space Administration (NASA) has a fairly stellar track record for creating buzz from outer space through broadcast channels. Since its…

June 18, 2014, 10:47 AM EDT

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