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Topic: Nba

8 Stats That Show How Huge an Opportunity Instagram Is for Sports Marketers

Mobile app and the NBA dish data at Advertising Week

When people think of Instagram influencers, many of them automatically conjure up images of Kendall and Kylie Jenner. But marketers should know that sports is absolutely huge on the image-based…

The Tragedy of MLK's Death Is Woven All Through This Brilliant Memphis Grizzlies Jersey

Echoes of the Lorraine Motel are everywhere

Basketball jerseys might seem like an odd medium for honoring historical figures or making political statements, but maybe the post-Kaepernick sports era is more woke than the one before it.…

Twitter Hopes Its Burgeoning Livestreaming Business Will Help It Take Flight Again

Advertisers and TV networks think it might

In the past few weeks, Twitter has secured deals with several television companies and sports leagues hoping to get in early on the San Francisco-based social network's burgeoning livestreaming business.…

With Verizon Deal, Yahoo and AOL Are Finally Together

Rival web pioneers are now corporate siblings

Yahoo's long, winding and rocky road has finally come to its conclusion. Verizon announced this morning that it has acquired Yahoo's operating business for roughly $4.83 billion, which had long been…

Meet the 30 Most Powerful Women in Sports

From center court to C-suite, they're dominating the starting lineup

There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought…

What Makes This Year's NBA Finals Rematch So TV Friendly?

Play-by-play veteran Mike Breen on Curry and LeBron

Ever since last June, when Steph Curry and the Golden State Warriors were celebrating the franchise's first title in 40 years on the home court of their vanquished opponent, the…

How Facebook Data Is Helping the Golden State Warriors Sell Tickets

The team's digital game is nothing but net

The Golden State Warriors aren't just seemingly unstoppable on the court and—as we reported yesterday—in the realm of branding. The NBA's reigning champions, who advanced to the Western Conference Finals last…

Brands Can Sponsor NBA Jerseys Starting Next Season

League approves after debuting sponsorships at All-Star Game

Brands looking for ways to integrate themselves into professional sports now have another option in the NBA. After debuting sponsorship patches on jerseys at this year's NBA All-Star Game in…

How the NBA's TV Partners Have Cashed In On the Warriors' Historic Season

Kobe's farewell bumped to ESPN2 as Golden State goes for 73rd win

It seemed like an easy call for ESPN. Los Angeles Lakers guard Kobe Bryant playing in the final game of his storied 20-year career in front of the only fan base…

The Detroit Pistons Are Sending Emails That Change Every Time Fans Check Them

Movable Ink powers dynamic game-day communication

The company that owns the Detroit Pistons wants to keep fans better informed and more engaged at games—from being able to stand in line at restrooms without losing track of…

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