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Topic: Nba

Meet the 30 Most Powerful Women in Sports

From center court to C-suite, they're dominating the starting lineup

There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought…

What Makes This Year's NBA Finals Rematch So TV Friendly?

Play-by-play veteran Mike Breen on Curry and LeBron

Ever since last June, when Steph Curry and the Golden State Warriors were celebrating the franchise's first title in 40 years on the home court of their vanquished opponent, the…

How Facebook Data Is Helping the Golden State Warriors Sell Tickets

The team's digital game is nothing but net

The Golden State Warriors aren't just seemingly unstoppable on the court and—as we reported yesterday—in the realm of branding. The NBA's reigning champions, who advanced to the Western Conference Finals last…

Brands Can Sponsor NBA Jerseys Starting Next Season

League approves after debuting sponsorships at All-Star Game

Brands looking for ways to integrate themselves into professional sports now have another option in the NBA. After debuting sponsorship patches on jerseys at this year's NBA All-Star Game in…

How the NBA's TV Partners Have Cashed In On the Warriors' Historic Season

Kobe's farewell bumped to ESPN2 as Golden State goes for 73rd win

It seemed like an easy call for ESPN. Los Angeles Lakers guard Kobe Bryant playing in the final game of his storied 20-year career in front of the only fan base…

The Detroit Pistons Are Sending Emails That Change Every Time Fans Check Them

Movable Ink powers dynamic game-day communication

The company that owns the Detroit Pistons wants to keep fans better informed and more engaged at games—from being able to stand in line at restrooms without losing track of…

Former NBA Players Pick Which Presidential Candidate Would Make the Best Owner [Video]

Charles Barkley weighs in on Donald Trump

Being the President of the United States and owning a professional sports franchise has their share of similarities. You need to be a strong, decisive leader, you need to know…

A Bank Set Up This 10-Foot-Tall ATM to Celebrate the Arrival of NBA All-Stars

Not exactly easy money

It's not often you find yourself admiring a super inconvenient banking feature, but this time is a worthwhile exception. BMO Financial, also known as Bank of Montreal, sparked some digital buzz…

As NBA Moves Into Prime Time, ABC Hopes to Turn Sleepy Saturday Night Into a Slam Dunk

Get ready to see basketball every night of the week

Once the domain of true crime series and procedural drama reruns, Saturday nights are suddenly getting a lot more competiteve on broadcast TV. The networks have seen ratings hits with everything…

After Paris Attacks, Brands Try to Show Support on Social Without Being Insensitive

Adding to the conversation can be a challenge

When tragic events like Friday's terrorist attacks in Paris unfold, marketers face a challenge: Should they show their support for victims on social media, and if so, how do they do so…

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