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Topic: native advertising

Yahoo's Best Ad Growth in Years Comes With Costs

Revenue up 15 percent in Q2

Marissa Mayer reported Yahoo's best revenue growth in nearly a decade, but the company is spending a lot of money and actually took a loss, overall. Yahoo announced second-quarter results today…

Condé Nast's New In-House Native Ad Studio Debuts Its First Campaign

Samsung-branded cover to go out to Bon Appétit subscribers

Six months after its buzzy launch, Condé Nast's in-house native ad unit, 23 Stories, which allows advertisers to work directly with the publishing company's editors, is finally unveiling its first…

Meredith Corp. Bought an Ad-Tech Company to Make Grocery Shopping Easier

Brings together mobile, e-commerce and native ads

Women's magazine publisher Meredith Corp. has acquired Grocery Server, a digital firm that powers location-based ads for food and retail brands. Grocery Server was founded in 2008 as an ad platform…

Google Launches Key Ad Tech Tools for Publishers and Marketers

Hello cross-screen, native and programmatic

Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan…

Daily Mail Invests $3 Million in Native Partner Taboola

'We're all competing against Facebook,' CEO says

The Daily Mail is announcing today that it has invested $3 million in publishing-tech company Taboola, and there are two big reasons why—native ad dollars and speed. "At the end of…

AOL Debuts Makeover That's All About Mobile Video and Social-Friendly Content

Here's why: the data

AOL is unveiling a data-driven site overhaul today that should give marketers a sense of how it will zero in on mobile video and branded content as it plots its…

Why Branded Content Is Poised to Take Over

IAB's head of brand initiatives discusses native ads, viewability and the future

As more publishers launch branded content divisions, native advertising is taking over a larger part of digital marketing. Adweek caught up with Peter Minnium, the Interactive Advertising Bureau's head of brand…

4 Mobile Innovations That Are Hastening the Decline of Desktops

Smartphones are radically changing digital design, advertising and production

Earlier this winter I joined several hundred investors at Helsinki's annual Slush event, which started in 2008 as a cozy gathering of Nordic entrepreneurs and has since grown into a…

SNL's Vanessa Bayer Gives Sound Advice for Hyundai

IFC-licensed Web series pokes fun at native ads

Vanessa Bayer, the Saturday Night Live actress famously known for her impressions of Miley Cyrus, is teaming up with Hyundai to impart some unnecessary advice to musicians. In her Web series…

Emotional and Effective, Upworthy's Native Ads Have Brought in More Than $10 Million for the Site

Starbucks joins growing list of brand partners

When Starbucks wanted to share the uplifting story of how its local events helped a deaf woman discover a large, supportive community, the coffee chain turned to a somewhat obvious…

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