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Topic: native advertising

Google Is Targeting Travel Marketers to Buy Native Programmatic Ads

Brands like Hilton are testing it out

In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can…

Branded Content Leads to 59% Better Recall Than Other Digital Ads

IPG MediaLab-led study offers intriguing data

Branded content bests other online advertising in multiple ways, per a new joint study from IPG MediaLab, Forbes and Syracuse University's Newhouse School. Here are a few quick hits from their…

BuzzFeed Launches New Ad Format to Further Monetize Its Big Social Reach

CMO Frank Cooper talks scale at SXSW

BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During…

Sundance's First Digital Storytelling Conference Showcases the Best in Brand Videos

'Taking a bold stride away from interruptive advertising'

As digital video and streaming services continue to recast the viewing landscape, a handful of digital executives and Sundance Film Festival attendees pushed to have the burgeoning videosphere represented during…

Here's How to Avoid FTC Scrutiny of Your Clients' Native Ads

New guidelines detail disclosure requirements

The Federal Trade Commission has new guidelines for native ads—and a new commitment to cracking down on violators, which could include brands, agencies or others involved with creating branded content. "In…

How Jeep Got Tech Geeks and Lifestyle Enthusiasts to Watch Its Ads on Yahoo

Pinpointing specific mobile users shopping for cars

Despite all the negative chatter about Marissa Mayer's leadership and increasing pressure from Wall Street, brands like Jeep are seeing success advertising on Yahoo. The automaker recently ran a native video…

Google Unveils New Programmatic Native and Full-Screen Mobile Video Ads

Continues to expand its offerings

Google is now offering programmatic ads for native content and mobile video publishers, working with its DoubleClick clients like eBay. Such publishers can make native ad units available for programmatic demand…

Here's How Telemundo Plans to Help Brands Market to Millennials

NBCU network launches social-native strategy unit

Telemundo boasts one of the strongest reaches across social media, with roughly 60 million fans and followers. It now wants to share its expertise with brands. NBCUniversal Telemundo Enterprises' Digital and…

The Next Stop for Presidential Hopefuls Who Want to Reach Millennials: BuzzFeed Videos

Former Pandora exec leads native ad effort

As the race for the White House heats up, BuzzFeed is looking to grab a big piece of the political advertising pie. The millennial-skewing website has launched a new native advertising…

Now Marketers Can Buy Sponsored Content Programmatically

Sharethrough and Appnexus sign deal

Publishers' branded content is going programmatic. Today, Sharethrough and AppNexus are rolling out real-time bidding for Sharethrough's news feed-like promos. Publishers like Forbes, People, Men's Health and USA Today Sports work…

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