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Topic: native advertising

The Atlantic Tries to Turn Native Inside Out, Beginning With the Biology of Porsche Drivers Heart rate and breathing become works of art

The Atlantic’s creative marketing arm, Atlantic Re:think, recently overhauled its native ad strategy, introducing a new responsive, immersive and highly customizable platform for long-form branded content. Today, the publisher is…

October 16, 2014, 1:13 PM EDT

Brand Awareness for Heineken's New Beer Quickly Reached 23% With Mobile Push Tactic pays off for tequila-inspired drink

Mobile advertising has long been regarded as a tactic for retailers and brands to drive conversions and lead generation, but that stereotype is changing to favor brand-building, according to Heineken's…

September 29, 2014, 1:22 PM EDT

Imgur's Native Ads Get Between 1% and 4% Engagment Rate GIF content reaps results

Native content doesn't just have to come in the form of written stories: Digital image platform Imgur says it knows how to get audiences to pay attention with pictures and…

September 26, 2014, 11:09 AM EDT

TotallyHer.com Joins the Ranks of Sites That Don't Use Display Ads Offers only native content for brands

If you head over to TotallyHer.com, you'll notice one notable difference: a lack of display ads. Instead, the only way to advertise brand on Evolve Media's latest site—which launched on…

September 4, 2014, 11:57 AM EDT

About.com Gets Into Native Advertising Site hopes to engage readers with redesign

After years of being one the most-sought out sites for advice online, About.com is changing its look for the first time in a decade to help it reach the modern…

September 2, 2014, 2:51 PM EDT

One of the dolls created by two female engineers Mic is highlighting in a series
Mic Forgoes Banners for Native Advertising Announces Cole Haan, Cadillac as first content partners

Millennial-targeted Mic believes that if you want to reach young people, you have to use methods they'll pay attention to. To them, it means skipping banner and other traditional display…

August 26, 2014, 1:08 PM EDT

Purch Mixes Editorial Reviews Into its Native Ads Higher click-through rate, but is it ethical?

Purch—the online tech and science publisher of sites like Live Science, Top 10 Reviews and Space.com— will allow brands to buy native ad pages that also contain editorial reviews, further…

August 13, 2014, 1:50 PM EDT

Key & Peele Look Back on What Made Their 'Liam Neesons' Spot a Promoted Clip Worth Watching Duo is selective about selling characters for ads

Jokesters Keegan-Michael Key and Jordan Peele—best known for their Comedy Central sketch comedy show Key & Peele—have created several hilarious, over-the-top characters, including super enthusiastic action movie fans The Valets. In…

July 28, 2014, 10:58 AM EDT

LinkedIn Ads Can Be Tested and Targeted Like Never Before Direct Sponsored Content give brands new flexibility

LinkedIn advertising is growing up. The company officially launched Direct Sponsored Content today, a sign of maturity that has brands and agencies ready to invest more in the platform. Direct Sponsored…

July 24, 2014, 6:16 PM EDT

How 'Honest Trailers' Picks (and Profits From) the Movies It Skewers Parody series is a hit with fans and advertisers alike

Whether it's pointing out the litany of forgettable characters on Game of Thrones or how Queen Elsa of Frozen is really a manic-depressive with god-like powers, Honest Trailers consistently entertains the…

July 23, 2014, 7:21 PM EDT

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