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Here’s What 8 Digital Execs Predict for Mobile in 2015 From new data-tracking tools to growth in video

From new data-tracking tools to the growth of video and native ads, mobile marketing has made great strides. But with progress comes new, complex challenges. It was clear from all…

October 6, 2014, 8:28 AM EDT

Imgur's Native Ads Get Between 1% and 4% Engagment Rate GIF content reaps results

Native content doesn't just have to come in the form of written stories: Digital image platform Imgur says it knows how to get audiences to pay attention with pictures and…

September 26, 2014, 11:09 AM EDT

8 Media Buzzwords That We've Lost Forever How precise industry terminology became vague and cliché

We’ve long lamented the rise of trendy language in advertising and business, but while we’ve played buzzword bingo and occasionally pointed fingers at those who speak in clichés, something more…

September 1, 2014, 7:51 PM EDT

Study: 69% of Marketers Believe That Native Advertising Is Valuable But how big the impact is still in question

The 614 Group, a digital media consulting player, has produced a benchmark study that is designed to help marketers make choices about native advertising. Working with digital company OneSpot, part…

August 7, 2014, 10:53 AM EDT

LinkedIn Ads Can Be Tested and Targeted Like Never Before Direct Sponsored Content give brands new flexibility

LinkedIn advertising is growing up. The company officially launched Direct Sponsored Content today, a sign of maturity that has brands and agencies ready to invest more in the platform. Direct Sponsored…

July 24, 2014, 6:16 PM EDT

Marissa Mayer: Marketers Need to Embrace Native Ads Cannes address delivered alongside new Tumblr ads integration

CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more…

June 17, 2014, 9:58 AM EDT

Social and Native Ads Are More Effective Than Email, Study Says Millward Brown finds surprising trends

Marketers say that social media ads and native promotions are better for brands than email, according to Millward Brown Digital's study for MediaBrix. When asked what ad types "meet their digital…

June 10, 2014, 12:06 PM EDT

How AOL Tapped Into the Power of Mom and Became No. 1 Maureen Sullivan led the way to the top of the lifestyle heap

“West Elm!” declares Maureen Sullivan, pointing to a metal pendant lamp as she brightly describes the workplace furnishings in her chic, exposed brick East Village office in New York. The…

May 13, 2014, 5:57 AM EDT

AOL Unveils Self-Serve Native Mobile Ads Claims huge conversion rates in test campaigns

AOL is rolling out a mobile native ad product today across its sites, including AOL.com, TechCrunch, Huffington Post, DailyFinance, Engadget and Autoblog. Some 50 brand advertisers are aboard initially, said a…

April 24, 2014, 9:00 AM EDT

LinkedIn Opens Ad Platform Launches API for new marketing partners

LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps…

April 24, 2014, 8:50 AM EDT

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