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Topic: native ads

Instagram's New Trending Tags and Places Search Have Real Ad Potential

Now based on user content, they'll interest brands

Instagram announced two updates today designed to allow users to more easily find content that interests them, and it's not hard to imagine advertising getting tucked into the features.  The mobile app…

How Doug Ellin Turned Entourage Into the New Paragon of Product Placement

A seamless collaboration of brands and bros

For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight. A few years ago, Ellin—creator of HBO's brilliant Hollywood send-up Entourage…

Teen Vogue Debuts Condé Nast's First Sponsored Cover Ad

Subscriber copies of the May issue will feature Tresemmé on false cover

Kylie Jenner has been the subject of plenty of online buzz this week for landing her first solo Teen Vogue cover, but it won't be the reality star's face subscribers…

Is Vagueness Killing Advertising?

Let's drop meaningless phrases like 'digital advertising' and 'content marketing'

The rise in popularity of mobile advertising, content marketing, native advertising and the continued focus on digital leads me to one question: Does anyone really know what they are? I’ve never…

New Content-Driven Ad Network Partners With Time Inc. and Meredith

OneSpot takes aim at big brands

With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an…

The New York Times Runs Its First-Ever Native Print Ad

The 8-page section was sponsored by Shell

The New York Times introduced its first native ad product, called "Paid Posts," on its website in January. But today, the Times is making its initial foray into sponsored print…

Here’s What 8 Digital Execs Predict for Mobile in 2015

From new data-tracking tools to growth in video

From new data-tracking tools to the growth of video and native ads, mobile marketing has made great strides. But with progress comes new, complex challenges. It was clear from all…

Imgur's Native Ads Get Between 1% and 4% Engagment Rate

GIF content reaps results

Native content doesn't just have to come in the form of written stories: Digital image platform Imgur says it knows how to get audiences to pay attention with pictures and…

8 Media Buzzwords That We've Lost Forever

How precise industry terminology became vague and cliché

We’ve long lamented the rise of trendy language in advertising and business, but while we’ve played buzzword bingo and occasionally pointed fingers at those who speak in clichés, something more…

Study: 69% of Marketers Believe That Native Advertising Is Valuable

But how big the impact is still in question

The 614 Group, a digital media consulting player, has produced a benchmark study that is designed to help marketers make choices about native advertising. Working with digital company OneSpot, part…

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