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Topic: native ads

WPP's Xaxis Is Bringing Its Native Advertising Arm to North America

They take on a crowded marketplace

Xaxis, WPP's programmatic media and advertising platform, will soon use its German native advertising arm for the first time in hopes of capturing part of North America's growing native programmatic…

Why WSJ's Sponsored Content Features the Economics of Sex and Drugs

Gives Starz, Netflix viewers background on their favorite shows

Want to know the cost of a royal wedding feast in 15th century Italy or a sex slave in ancient Rome? To promote The Girlfriend Experience, a new Starz show…

Why the Humble Banner Ad Is Not Dead

Programmatic creative platforms will bring it into the 21st century

It seems the writing's on the wall for the banner ad. In 2015, "banner blindness" is real and irrevocable: More than 80 percent of digital ads go ignored, while 63 percent…

Twitter Announces Native Video Ads and a New Polling Feature

Mobile viewing spiked in the past year

Twitter announced a limited beta test of native video ads Wednesday at the Twitter Flight developer conference in San Francisco. Developers will have access to more than 170 buyers on the…

Instagram's New Trending Tags and Places Search Have Real Ad Potential

Now based on user content, they'll interest brands

Instagram announced two updates today designed to allow users to more easily find content that interests them, and it's not hard to imagine advertising getting tucked into the features.  The mobile app…

How Doug Ellin Turned Entourage Into the New Paragon of Product Placement

A seamless collaboration of brands and bros

For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight. A few years ago, Ellin—creator of HBO's brilliant Hollywood send-up Entourage…

Teen Vogue Debuts Condé Nast's First Sponsored Cover Ad

Subscriber copies of the May issue will feature Tresemmé on false cover

Kylie Jenner has been the subject of plenty of online buzz this week for landing her first solo Teen Vogue cover, but it won't be the reality star's face subscribers…

Is Vagueness Killing Advertising?

Let's drop meaningless phrases like 'digital advertising' and 'content marketing'

The rise in popularity of mobile advertising, content marketing, native advertising and the continued focus on digital leads me to one question: Does anyone really know what they are? I’ve never…

New Content-Driven Ad Network Partners With Time Inc. and Meredith

OneSpot takes aim at big brands

With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an…

The New York Times Runs Its First-Ever Native Print Ad

The 8-page section was sponsored by Shell

The New York Times introduced its first native ad product, called "Paid Posts," on its website in January. But today, the Times is making its initial foray into sponsored print…

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