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Ads Are Coming to the Comments Section of Publisher Sites

Disqus' sponsored messages will be targeted to what you say

You can tell a lot about people by their online comments, and that's why Disqus believes it could be sitting on an advertising gold mine. The third-party comments service, which…

Key & Peele Look Back on What Made Their 'Liam Neesons' Spot a Promoted Clip Worth Watching

Duo is selective about selling characters for ads

Jokesters Keegan-Michael Key and Jordan Peele—best known for their Comedy Central sketch comedy show Key & Peele—have created several hilarious, over-the-top characters, including super enthusiastic action movie fans The Valets. In…

LinkedIn Ads Can Be Tested and Targeted Like Never Before

Direct Sponsored Content give brands new flexibility

LinkedIn advertising is growing up. The company officially launched Direct Sponsored Content today, a sign of maturity that has brands and agencies ready to invest more in the platform. Direct Sponsored…

Another Social Media Marketer Goes Wild on Tinder

Toronto woman also spams her way into 2,000 hearts

Tinder "hacker" marketers are popping up everywhere. Now, a Toronto woman said she matched 2,000 men in 24 hours on the hot dating app, all by following a social media…

Coca-Cola Serves World Cup Trivia on QuizUp

App now advertising with branded topics

Coca-Cola is now sponsoring World Cup trivia on QuizUp, the fast-growing mobile app out of Iceland. The app from Plain Vanilla Games has been testing branded quizzes as its advertising…

How One Guy Wooed 2,000 Women on Tinder

Is spam good for the heart?

Blake Jamieson is trying to digitally play his way into women’s hearts, and it might actually be working. The aspiring content marketer applied a little branding to his profile on…

BlackBerry Messenger Debuts Slate of Ad Products

Sponsored content emerges

BlackBerry is introducing ads and virtual stickers into its messenger app as it tries to squeeze value from its core communication service. BlackBerry executives were in New York last week…

Messaging App Tango Raises $280 Million

Chinese e-commerce giant Alibaba helps

Tango is the latest messaging app to attract big dollars, with Alibaba Group leading a fundraising round of $280 million. The Mountain View, Calif-company is among the growing mobile messaging…

Yahoo CMO Kathy Savitt Talks SXSW, Music and Strategy

On lookout for tech and talent

Yahoo! CMO Kathy Savitt is heading the expanding editorial properties at her company, which has launched some new digital magazines and hired a slate of big-name media players like Katie…

Traditional Publishers Are Struggling as Buying Goes Automated

Where is the digital growth?

No one expected publishing companies’ digital revenue to catch up to print overnight, but what does it say when that revenue stream at The New York Times Co., Tribune Co.…

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