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Topic: Nationwide

Here Are the Super Bowl Advertisers That Got the Biggest Brand Lifts GoDaddy and Bud flourished, while Nationwide floundered

Bully Pulpit Interactive surveyed 700 people before the Super Bowl and another 700 folks after to gauge which Big Game advertisers achieved the greatest brand lift, a metric designed to…

February 5, 2015, 5:41 PM EST

Top 10 Branded Videos: 5 Super Bowl Brands Got Major Pre-Game Buzz Plenty of perks to pre-releasing ads

Five of this week's videos on the Adweek/VidIQ top branded video chart (which tracked video views between Jan. 25 and Feb. 1) are Super Bowl advertisers, showing the advantages of…

February 4, 2015, 10:38 AM EST

Nationwide Defends the Super Bowl Commercial That Bummed Out America Wanted to 'start a conversation' about preventable accidents

Nationwide's morbid ad narrated by a dead child generated enormous and immediate backlash during the Big Game, so much so that the company issued a statement explaining why it wanted to…

February 2, 2015, 10:55 AM EST

Which Brands Proved Their Social Skills on Twitter During Last Night's Super Bowl? Quick reactions and pre-packaged content defined the discussion

Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments. But that's not…

February 2, 2015, 9:43 AM EST

McDonald's Was Lovin' Everyone Else's Super Bowl Ads on Twitter Brand follows through on ad's positive message

During tonight's Super Bowl, Nationwide, Fiat, Chevy Colorado, Snickers, Turbo Tax, Esurance, Skittles and other brands have trended nationally on Twitter, thanks to either in-game commercials or pregame activity that…

February 1, 2015, 10:07 PM EST

Nationwide Will Air 2 Very Different Ads During the Super Bowl One features a comic, another supports a cause

As it turns out, Nationwide's appearance during the Super Bowl will be a double feature. Not only will the insurance company air this fun ad featuring Mindy Kaling, from McKinney, it…

January 30, 2015, 3:30 PM EST

Mindy Kaling's Funny Fantasies Come True in Nationwide's Super Bowl Spot What she'd do if she were invisible

Nationwide is charging into its first Super Bowl since 2007, and not with recent frontman Peyton Manning, but with a seemingly less likely spokesperson—Mindy Kaling, the talent behind Fox's sitcom…

January 22, 2015, 11:10 AM EST

American Family Insurance Narrows Its Search to 2 Agencies BBDO, Grey compete for creative account

American Family Insurance (AFI) is down to two finalists in its search for a creative agency, BBDO and Grey, sources said. Last year, AFI spent nearly $157 million on measured media,…

November 10, 2014, 6:32 PM EST

Here Are Forbes' 50 Most Influential CMOs of 2014 Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

November 7, 2014, 8:00 AM EST

For Nationwide's Matthew Jauchius, Marketing Is the Best Policy 2014 Brand Genius winner for financial services

Promoting insurance services has traditionally relied on earnest pitchmen or scenes of car trips gone awry. But exotic birds? Nationwide’s spots in the recent past featured scenes like a guy sitting…

September 29, 2014, 12:04 AM EDT

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