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Topic: Nationwide

Nationwide Will Air 2 Very Different Ads During the Super Bowl One features a comic, another supports a cause

As it turns out, Nationwide's appearance during the Super Bowl will be a double feature. Not only will the insurance company air this fun ad featuring Mindy Kaling, from McKinney, it…

January 30, 2015, 3:30 PM EST

Mindy Kaling's Funny Fantasies Come True in Nationwide's Super Bowl Spot What she'd do if she were invisible

Nationwide is charging into its first Super Bowl since 2007, and not with recent frontman Peyton Manning, but with a seemingly less likely spokesperson—Mindy Kaling, the talent behind Fox's sitcom…

January 22, 2015, 11:10 AM EST

American Family Insurance Narrows Its Search to 2 Agencies BBDO, Grey compete for creative account

American Family Insurance (AFI) is down to two finalists in its search for a creative agency, BBDO and Grey, sources said. Last year, AFI spent nearly $157 million on measured media,…

November 10, 2014, 6:32 PM EST

Here Are Forbes' 50 Most Influential CMOs of 2014 Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

November 7, 2014, 8:00 AM EST

For Nationwide's Matthew Jauchius, Marketing Is the Best Policy 2014 Brand Genius winner for financial services

Promoting insurance services has traditionally relied on earnest pitchmen or scenes of car trips gone awry. But exotic birds? Nationwide’s spots in the recent past featured scenes like a guy sitting…

September 29, 2014, 12:04 AM EDT

McKinney Fills Its Top New Business Role Adam Levine is the new CMO

Adam Levine's on-again, off-again pursuit of new business is on again. The veteran account and business development chief who has worked at DDB, Draftfcb and most recently Deutsch, has filled the…

September 11, 2014, 12:09 PM EDT

Chris Kuenne, Rosetta Founder, Leaves The Publicis Groupe Shop Shifts focus on private equity firm

Chris Kuenne, who founded Rosetta in 1998, has stepped down from his non-executive role with the Publicis Groupe shop. Kuenne negotiated a $575 million sale to Publicis in 2011, and served as…

January 16, 2014, 12:32 PM EST

How Nationwide, and Then the Nation, Fell in Love With the World's Biggest Baby Child's play from McKinney

IDEA: Attack of the 50-foot baby! Sorry, false alarm: It's a Nationwide Insurance commercial. Ad agency McKinney came up with the eye-catching spot, one of Nationwide's cutest and most popular to…

November 26, 2013, 10:31 AM EST

Nationwide Consolidates Its Media Account at UM Account previously was split among several shops

Nationwide kept its U.S. media business in the family by consolidating its at UM, a longtime roster shop. UM, out of its offices in New York and Detroit, will handle planning…

August 2, 2013, 11:46 AM EDT

Adidas Makes Gains Among Black Consumers, L'Oréal Lags Brand study reveals the demo's feelings toward marketing

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the…

July 26, 2013, 7:17 AM EDT

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