Topic: National Scatter

Stormy Weather: Analyst Downgrades Ad Market on Sandy Fears

Storm may have cost media industry half a billion dollars

Already looking rocky at the start of the fourth quarter, the media economy this week was dealt a staggering blow by Hurricane Sandy. In disrupting local TV and radio broadcasts and…

Cheaper by the Dozen: TVB Challenges Broadcast Efficiencies

Spot TV a better value than national scatter

Local spot TV appears to offer quite a bargain when compared to national scatter market pricing, putting the lie to the notion that one-stop shopping is the only way to…