Topic: National Scatter
Type
Stormy Weather: Analyst Downgrades Ad Market on Sandy Fears
Storm may have cost media industry half a billion dollars
Already looking rocky at the start of the fourth quarter, the media economy this week was dealt a staggering blow by Hurricane Sandy. In disrupting local TV and radio broadcasts and…
Cheaper by the Dozen: TVB Challenges Broadcast Efficiencies
Spot TV a better value than national scatter
Local spot TV appears to offer quite a bargain when compared to national scatter market pricing, putting the lie to the notion that one-stop shopping is the only way to…
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