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Topic: National Scatter

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Stormy Weather: Analyst Downgrades Ad Market on Sandy Fears Storm may have cost media industry half a billion dollars

Already looking rocky at the start of the fourth quarter, the media economy this week was dealt a staggering blow by Hurricane Sandy. In disrupting local TV and radio broadcasts and…

November 1, 2012, 8:17 PM EDT

Cheaper by the Dozen: TVB Challenges Broadcast Efficiencies Spot TV a better value than national scatter

Local spot TV appears to offer quite a bargain when compared to national scatter market pricing, putting the lie to the notion that one-stop shopping is the only way to…

March 6, 2012, 12:01 AM EST

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