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Topic: National Park Service

In Centennial Campaign, Grey N.Y. Offers New View of America's National Parks

It's not just about geysers and canyons

It's not America's national parks as you picture them: In a new campaign, Grey New York showcases sites like the Statue of Liberty, Alcatraz and Little Rock Central High School.…

New Logo Reintroduces the National Park Service

Public engagement campaign aims to reach millennials

The National Park Service’s 100-year anniversary isn’t until 2016, but it's celebrating early by getting a face-lift for its logo. It’s all part of a new campaign rolling out in…

Grey N.Y. to Lead National Park Service Effort

Assignment revolves around 2016 centennial

Grey, New York, is pitching a tent with the National Park Foundation, the philanthropic partner of the National Park Service. The flagship office of the WPP Group agency is spearheading a…

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