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Topic: National Geographic Channel

National Geographic Channel's 'Epic, Audacious' Upfront Previews Emphasis on Scripted Programs

David Letterman heads to India in return to TV

National Geographic Channel is leveraging its global brand to take audiences and advertisers to new places—including the red planet. Courteney Monroe, CEO of National Geographic Global Networks, detailed a bold vision…

How Commercial-Free Series Premieres Are Paying Off for Cable Networks

TBS, Syfy and WGN America give new shows a boost

This winter, something big has been missing from the new series premieres on TBS, Syfy and WGN America: advertisements. Syfy aired a commercial-free sneak peek of The Magicians in December,…

In Overhaul, National Geographic Channel Stresses Quality Programming Over Quantity

Network's CEO promises big changes by year's end

In 2015, there were 412 scripted series and around 750 unscripted series. And as TV is flooded with more content than ever before, National Geographic Channel is going against the current…

How 'The Martian' Director Ridley Scott Is Shaking Up Movie Marketing

Plus, how he feels about his historic '1984’ Apple spot

More than three decades ago, Ridley Scott's 60-second ad for Apple, "1984," shook up advertising forever and helped establish the Super Bowl as a destination for the most ambitious marketing…

How GE Is Continuing Its Legacy of Innovation in the Digital Age

From lightbulbs to podcasts, CMO says being first matters

Fittingly, Linda Boff, General Electric's newly minted CMO, opened Thursday's Association of National Advertisers Master's Conference in Orlando by emphasizing the multinational conglomerate's storied history of being first, with experimentation…

Despite Empire, Fox Finishes Upfront Sales With CPM Declines

Volume was flat for the restructured Fox Networks Group

Even having the biggest new hit in decades—all hail, Empire!—couldn't keep Fox from taking a hit as it closed this year's upfront sales.  Fox's CPMs were flat to as much as…

National Geographic Channel Brings Back Explorer, Partners with GE and Gets Funny

Science and comedy highlight Nat Geo's offerings

Guests were greeted Wednesday by a puppy named Marley, who's up for adoption, as they entered the National Geographic Channel's upfront event at swanky Má Pêche beneath the famed Momofuku…

Kal Penn Is Bringing Big Data to the Masses With New Nat Geo Show

The actor (and former politico) talks binge watching and Trivia Crack

Specs Who Kal Penn Age 37 Claim to fame Host and producer of National Geographic Channel's The Big Picture with Kal Penn (premieres March 30 at 9 p.m.); star of Battle Creek on CBS…

Neil deGrasse Tyson Is About to Get Yet Another Job Title: Late-Night TV Host

Astrophysicist's Star Talk podcast expands into National Geographic show

The National Geographic Channel is boldly going where it's never gone before: into late-night TV. Author, astrophysicist, Cosmos host and Cannes presenter Dr. Neil deGrasse Tyson will host Star Talk, the…

NBC Ditched Tina Fey's New Sitcom—and She Couldn’t Be Happier

As other TV comedies get canceled, she's glad to be on Netflix

The television landscape is changing by the day, and the networks are doing everything they can to hold on to their piece of the pie. As the Television Critics Association's…

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