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Topic: National Geographic Channel

In Global Rebrand, National Geographic Drops 'Channel' From Its Network Name

And introduces a new tagline: 'Further'

National Geographic Channel's recent reinvention, and National Geographic's expanded partnership with 21st Century Fox last fall, is ushering in a global rebrand for the entire company. As part of the rebrand,…

National Geographic and Bill O'Reilly Hope Killing Reagan Movie Extends Ratings Streak

First 3 films were network’s most-watched programs ever

Bill O'Reilly's Killing franchise has made a killing for National Geographic Channel. The cable network's first three movies based on O'Reilly's books— Killing Lincoln, Killing Kennedy and Killing Jesus—were its…

National Geographic Channel Will Reduce Ad Load by Up to 50 Percent for New Series and Specials

Documentaries will air commercial-free

Networks are making good on their promises to start creating less cluttered environments for consumers. TNT, truTV and NBC are experimenting with reducing ad loads in the coming season, and…

National Geographic Readies First Instagram Video Series for Its 49 Million Followers

10 new digital series and VR, too

Each year at NewFronts, there are a few companies that seem to have deluded themselves into believing they are (or will ever be) a player in the digital space. And…

National Geographic Channel's 'Epic, Audacious' Upfront Previews Emphasis on Scripted Programs

David Letterman heads to India in return to TV

National Geographic Channel is leveraging its global brand to take audiences and advertisers to new places—including the red planet. Courteney Monroe, CEO of National Geographic Global Networks, detailed a bold vision…

How Commercial-Free Series Premieres Are Paying Off for Cable Networks

TBS, Syfy and WGN America give new shows a boost

This winter, something big has been missing from the new series premieres on TBS, Syfy and WGN America: advertisements. Syfy aired a commercial-free sneak peek of The Magicians in December,…

In Overhaul, National Geographic Channel Stresses Quality Programming Over Quantity

Network's CEO promises big changes by year's end

In 2015, there were 412 scripted series and around 750 unscripted series. And as TV is flooded with more content than ever before, National Geographic Channel is going against the current…

How 'The Martian' Director Ridley Scott Is Shaking Up Movie Marketing

Plus, how he feels about his historic '1984’ Apple spot

More than three decades ago, Ridley Scott's 60-second ad for Apple, "1984," shook up advertising forever and helped establish the Super Bowl as a destination for the most ambitious marketing…

How GE Is Continuing Its Legacy of Innovation in the Digital Age

From lightbulbs to podcasts, CMO says being first matters

Fittingly, Linda Boff, General Electric's newly minted CMO, opened Thursday's Association of National Advertisers Master's Conference in Orlando by emphasizing the multinational conglomerate's storied history of being first, with experimentation…

Despite Empire, Fox Finishes Upfront Sales With CPM Declines

Volume was flat for the restructured Fox Networks Group

Even having the biggest new hit in decades—all hail, Empire!—couldn't keep Fox from taking a hit as it closed this year's upfront sales.  Fox's CPMs were flat to as much as…

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