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Topic: National Geographic Channel

National Geographic Channel Will Reduce Ad Load by Up to 50 Percent for New Series and Specials

Documentaries will air commercial-free

Networks are making good on their promises to start creating less cluttered environments for consumers. TNT, truTV and NBC are experimenting with reducing ad loads in the coming season, and…

National Geographic Readies First Instagram Video Series for Its 49 Million Followers

10 new digital series and VR, too

Each year at NewFronts, there are a few companies that seem to have deluded themselves into believing they are (or will ever be) a player in the digital space. And…

National Geographic Channel's 'Epic, Audacious' Upfront Previews Emphasis on Scripted Programs

David Letterman heads to India in return to TV

National Geographic Channel is leveraging its global brand to take audiences and advertisers to new places—including the red planet. Courteney Monroe, CEO of National Geographic Global Networks, detailed a bold vision…

How Commercial-Free Series Premieres Are Paying Off for Cable Networks

TBS, Syfy and WGN America give new shows a boost

This winter, something big has been missing from the new series premieres on TBS, Syfy and WGN America: advertisements. Syfy aired a commercial-free sneak peek of The Magicians in December,…

In Overhaul, National Geographic Channel Stresses Quality Programming Over Quantity

Network's CEO promises big changes by year's end

In 2015, there were 412 scripted series and around 750 unscripted series. And as TV is flooded with more content than ever before, National Geographic Channel is going against the current…

This Ad for Morgan Freeman's New Show About God Is the Answer to Our Prayers

National Geographic whets our spiritual appetites

TV promos are usually pretty straightforward, with footage cut from the shows they're pushing. But a new ad from National Geographic Channel puts original footage to great use in hyping…

It's Dolph Lundgren's Turn to Make a Comedic Comeback in an Ad

And he's brainier than you think, says NatGeo

Probably after seeing his Rocky IV nemesis Sylvester Stallone in all those Warburtons ads, Dolph Lundgren (or, if you prefer, Ivan Drago) has signed up for a commercial project of his…

How 'The Martian' Director Ridley Scott Is Shaking Up Movie Marketing

Plus, how he feels about his historic '1984’ Apple spot

More than three decades ago, Ridley Scott's 60-second ad for Apple, "1984," shook up advertising forever and helped establish the Super Bowl as a destination for the most ambitious marketing…

How GE Is Continuing Its Legacy of Innovation in the Digital Age

From lightbulbs to podcasts, CMO says being first matters

Fittingly, Linda Boff, General Electric's newly minted CMO, opened Thursday's Association of National Advertisers Master's Conference in Orlando by emphasizing the multinational conglomerate's storied history of being first, with experimentation…

Despite Empire, Fox Finishes Upfront Sales With CPM Declines

Volume was flat for the restructured Fox Networks Group

Even having the biggest new hit in decades—all hail, Empire!—couldn't keep Fox from taking a hit as it closed this year's upfront sales.  Fox's CPMs were flat to as much as…

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