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Marketers Are Pushing Hard to Be Seen at This Year’s Super Bowl A look at some main activations around the city

Bud Light’s Rob McCarthy huddled with his marketing team in New Orleans on the eve of last year’s Super Bowl­—but last-minute strategizing for the Big Easy blowout was not on…

January 26, 2014, 8:56 PM EST

Golden Globes Rule Sunday Night At this point, Tina Fey and Amy Poehler should just host everything

NBC on Sunday posted a 10-year high with its presentation of the 71st Golden Globe Awards, and if the half-hour ratings are anything to go by, the night’s most compelling stars…

January 13, 2014, 2:18 PM EST

Dallas Cowboys Are Tops on TV, if Not in Your Hearts Some of you people have been hate-watching 'America’s Team'

Love ‘em or loathe ‘em—and according to a recent poll, most of us fall into the latter camp—the Dallas Cowboys always draw a crowd. So much so that five of…

January 7, 2014, 4:32 PM EST

Wild Card Weekend Puts Up Huge Ratings Last-minute heroics keep NFL fans glued to their sets

In a season of white-knuckle finishes, the NFL’s Wild Card Weekend did not disappoint, as three of the four playoff games came down to the wire. And as the nail-biting…

January 6, 2014, 4:38 PM EST

Lawmakers Use Impending Blackout of Miami-Buffalo Game to Push New Law Sen. Blumenthal calls Sunday's Bills contest ‘exhibit A’

Latching onto the impending TV blackout of the Bills-Dolphins game in Buffalo, N.Y., on Sunday, Sen. Richard Blumenthal (D-Conn.) and Rep. Brian Higgins (D-N.Y.) took the opportunity to push for…

December 20, 2013, 6:04 PM EST

Fox’s National NFL Games Are the Biggest Draw on TV Afternoon broadcasts up 24 percent versus prime-time showcase

Sunday Night Football may rule the prime-time roost, but it’s the late national games on CBS and Fox that boast TV’s biggest deliveries. According to Nielsen live-plus-same-day data (Sept. 5-Dec. 9),…

December 11, 2013, 3:58 PM EST

Fox Sells Out the Super Bowl In-game spots fetch $4 million per :30

Fox has sold the last of its available in-game Super Bowl spots, securing an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast. Media buyers…

December 4, 2013, 1:11 PM EST

NFL, MLB Urge Supreme Court to Take Aereo Case Sports would move to pay TV, leagues argue

The National Football League and Major League Baseball have joined with broadcasters in asking the Supreme Court to shut down Aereo. In an amicus brief filed with the court, the…

November 18, 2013, 4:49 PM EST

Senators Introduce Bill to Curb Sports Blackouts FANS Act would rewrite 50-year-old local broadcast rules

Never underestimate a lawmaker’s desire to make sure football games get aired in his market. Sens. Richard Blumenthal (D-Conn.) and John McCain (R-Ariz.), two lawmakers who have been outspoken on sports…

November 12, 2013, 4:36 PM EST

NFL Flex Schedule a Godsend for NBC Sunday Night Football swaps will keep ratings sky-high

For NBC, the National Football League’s flex schedule rules can’t kick in soon enough. Last night’s Sunday Night Football matchup (Colts-Texans) delivered relatively modest fast national ratings, drawing 15.6 million viewers…

November 4, 2013, 2:10 PM EST

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