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Topic: National Football League

Despite Domestic Abuse Scandal, The Baltimore Ravens Were a Hot Ticket for Women in '14 NFL club was No. 2 in sports on StubHub

Men and women truly have different tastes even when it comes to sports teams. According to data from ticket resale service from StubHub, the top purchased team tickets by women…

December 23, 2014, 1:40 PM EST

Richard Sherman Blasts NFL Sponsorship, Media Policies With An Insane Press Conference Prank mocks league's mandatory press appearances

Seattle Seahawks running back Marshawn Lynch may not have much to say to the press, but his teammates Richard Sherman and Doug Baldwin sure do. They held a bizarre press…

November 26, 2014, 2:08 PM EST

Microsoft's Marketing Totally Backfired When CNN Used Its Devices as iPad Stands Not quite ready for its close-up

Microsoft's Surface Pro 3 had a bad election night on CNN when the on-air talent used the device to prop up their iPads. Microsoft was a CNN partner as the…

November 5, 2014, 2:26 PM EST

Buffalo Bills Combine Social Media and Fantasy Football to Find New Fans Tech helps the team market outside their region

In early October, the Buffalo Bills and Independent Health issued a six-week competitive diet and exercise challenge for the football team's fans. Housed on a custom SparkPeople website, the contest…

October 24, 2014, 7:00 AM EDT

Katy Perry to Play Super Bowl Halftime Show Other contenders included Rihanna and Coldplay

According to multiple sources, the National Football League has chosen Katy Perry to perform at the Super Bowl XLIX Halftime Show on February 1, 2015. The Wall Street Journal reported in…

October 10, 2014, 1:47 PM EDT

Mobile NFL Fans Share via Facebook Far More Than Twitter RadiumOne survey shows a 6-1 differential between social platforms

According to research being unveiled by RadiumOne today, 91 percent of the self-identified 1,501 NFL fans it surveyed online said they check their smartphone on game days (Sunday, Monday or…

October 8, 2014, 7:04 AM EDT

The NFL Names Dawn Hudson as Its New CMO Pepsi marketing vet accepts challenging role

The National Football League, beleaguered by negative publicity in recent weeks, today announced that former PepsiCo CEO Dawn Hudson is its new chief marketing officer.  "We are looking forward to working…

September 22, 2014, 6:44 PM EDT

Nike Cuts Adrian Peterson as Brands Continue to Condemn NFL Marketers have reached a tipping point

Nike will no longer sponsor National Football League star Adrian Peterson, who was re-suspended by the Minnesota Vikings this morning stemming from allegations of abusing his 4-year-old son. "Nike in no…

September 17, 2014, 12:48 PM EDT

9 Women the NFL Should Consider for Next CMO Industry straw poll garners candidates for troubled league

The National Football League on Tuesday named Cynthia Hogan as svp of public policy and government affairs and appointed four women as advisors on domestic violence. These moves follow the NFL's…

September 17, 2014, 6:57 AM EDT

Brands Sound Off on the NFL's Brutal Episodes [Updated] Budweiser, Radisson send pro football a message

UPDATE: Castrol, PepsiCo, Procter & Gamble's Cover Girl, Campbell's Soup and Visa have joined the chorus of advertisers criticizing the NFL since this story published yesterday. Anheuser-Busch scolded the National Football…

September 16, 2014, 4:55 PM EDT

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