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Topic: National Football League

How Will the Fantasy Football Fiasco Affect NFL Teams' Sponsorship Deals?

28 clubs are on the hook

To help keep stadium seats filled this season, teams like the New York Jets are offering sponsored fantasy football scores and TV highlights on their video boards to replicate the…

Here’s How the NFL Is Beefing Up Its Digital Presence

More livestreaming and a new premium mobile subscription

National Football League games are the biggest draw in broadcast television, with national telecasts averaging more than 20 million weekly viewers last season for one network—NBC—alone. While the league's digital…

Can a Deeper NFL Partnership Help Twitter Attract More Users?

The media players extended their social-video deal

Even if Twitter never attracts tens of millions more Baby Boomers and Gen Xers—people who generally think a Facebook account constitutes a large enough social-media footprint—it really should be able…

5 Ways Marketers Need to Rethink Their Approach to Sports Partnerships

Strategies to get brands on the field with today's consumers

Sports are inherently nostalgic. We all share memories of that game-winning play or agonizing defeat. These moments never leave us. They become a part of our lives. Greg D'Alba Illustration: Alex Fine With…

Why United Way Is Taking the Leap and Hiring Its First CMO

Plans to make a big digital push with millennials

Specs Current gig Evp, global CMO at United Way Worldwide Previous gig Evp and CMO at Clear Channel Outdoor Twitter @VickiLins Age 51 Adweek: How has digital changed the act of giving to United Way? Vicki…

ESPN Deportes Says Live Sports Coverage Is the Key to Reaching Hispanics

And it benefits advertisers, too

Hispanics love sports and watch them live. That is the takeaway from ESPN Deportes' annual upfront presentation on the 44th floor of the famed Hearst Tower in New York City…

J.J. Watt Creates Immediate Buzz for Reebok With a DIY Video

The NFL player's 'box jump' clip already has 2 million views

J.J. Watt, the Houston Texan and NFL defensive player of the year, has signed an agreement with Reebok to make the shoes he'll wear on the field. What's interesting is…

SnappyTV Powers Twitter's Video Strategy for Everything From March Madness to the President

7 clips that show how live TV gets online fast

If you see clips of buzzer-beaters from Turner Sports properties in your Twitter feed after the March Madness tips off tomorrow, you can thank SnappyTV for the excitement. Such moments…

24 Hours in Advertising: Wednesday, Jan. 28, 2015

GoDaddy pulls Super Bowl ad, Pierce Brosnan bonds with Kia and Newcastle goes brand crazy

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: GoDaddy pulls its Super Bowl ad Less than 24 hours after releasing its…

Come Super Bowl Sunday, Will the University of Phoenix Regret Its Naming Rights Deal?

As school faces scrutiny, $155 million deal highlights deep pockets

When the expected 184 million viewers tune in to Super Bowl XLIX on Feb. 1, they'll see more than just the Seattle Seahawks face off against the New England Patriots—they'll…

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