Advertisement

Topic: National Football League

24 Hours in Advertising: Wednesday, Jan. 28, 2015 GoDaddy pulls Super Bowl ad, Pierce Brosnan bonds with Kia and Newcastle goes brand crazy

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: GoDaddy pulls its Super Bowl ad Less than 24 hours after releasing its…

January 27, 2015, 6:33 PM EST

Come Super Bowl Sunday, Will the University of Phoenix Regret Its Naming Rights Deal? As school faces scrutiny, $155 million deal highlights deep pockets

When the expected 184 million viewers tune in to Super Bowl XLIX on Feb. 1, they'll see more than just the Seattle Seahawks face off against the New England Patriots—they'll…

January 23, 2015, 8:00 AM EST

With Super Bowl XLIX Just Days Away, NFL Brand Perception is Down by Half Following a year of controversy

With just two weeks to Super Bowl XLIX, the National Football League is still reeling from a string of domestic abuse controversies last fall: Consumer perception of the brand is…

January 22, 2015, 1:30 PM EST

Sporting News Revamps Mobile Ads as Its Audience Shifts to Handhelds Microsoft purchases the first run of cross-device takeover promos

In order to meet the growing business-side demand for mobile advertising, Sporting News Media is revamping its offerings to allow for a cross-platform experience. The publisher's homepage takeovers—heretofore only seen on…

January 5, 2015, 5:18 PM EST

Despite Domestic Abuse Scandal, The Baltimore Ravens Were a Hot Ticket for Women in '14 NFL club was No. 2 in sports on StubHub

Men and women truly have different tastes even when it comes to sports teams. According to data from ticket resale service from StubHub, the top purchased team tickets by women…

December 23, 2014, 1:40 PM EST

Richard Sherman Blasts NFL Sponsorship, Media Policies With An Insane Press Conference Prank mocks league's mandatory press appearances

Seattle Seahawks running back Marshawn Lynch may not have much to say to the press, but his teammates Richard Sherman and Doug Baldwin sure do. They held a bizarre press…

November 26, 2014, 2:08 PM EST

Microsoft's Marketing Totally Backfired When CNN Used Its Devices as iPad Stands Not quite ready for its close-up

Microsoft's Surface Pro 3 had a bad election night on CNN when the on-air talent used the device to prop up their iPads. Microsoft was a CNN partner as the…

November 5, 2014, 2:26 PM EST

Buffalo Bills Combine Social Media and Fantasy Football to Find New Fans Tech helps the team market outside their region

In early October, the Buffalo Bills and Independent Health issued a six-week competitive diet and exercise challenge for the football team's fans. Housed on a custom SparkPeople website, the contest…

October 24, 2014, 7:00 AM EDT

Katy Perry to Play Super Bowl Halftime Show Other contenders included Rihanna and Coldplay

According to multiple sources, the National Football League has chosen Katy Perry to perform at the Super Bowl XLIX Halftime Show on February 1, 2015. The Wall Street Journal reported in…

October 10, 2014, 1:47 PM EDT

Mobile NFL Fans Share via Facebook Far More Than Twitter RadiumOne survey shows a 6-1 differential between social platforms

According to research being unveiled by RadiumOne today, 91 percent of the self-identified 1,501 NFL fans it surveyed online said they check their smartphone on game days (Sunday, Monday or…

October 8, 2014, 7:04 AM EDT

Advertisement