Topic: National Car Rental

Here’s How the NFL Is Beefing Up Its Digital Presence

More livestreaming and a new premium mobile subscription

National Football League games are the biggest draw in broadcast television, with national telecasts averaging more than 20 million weekly viewers last season for one network—NBC—alone. While the league's digital…

Brand of the Day: National Car Rental Meets its Toughest Customer in Patrick Warburton

New spokesperson wants control, and gets it

Next time you're stuck on a slow-moving line at the airport car-rental desk, fantasize that you're Patrick Warburton. Over 6 feet tall and built like a mountain, Warburton also has…

Perspective: Something Borrowed

It's not easy getting anyone else excited about renting a car

You almost have to feel bad for car-rental companies. OK, wait—not in the fiscal sense. Enterprise Holdings (parent of the Alamo, Enterprise and National brands) did $2.2 billion in business…