Topic: National Advertising Division

Purina Sues Blue Buffalo, Alleging False Advertising

Smaller brand boasted of better ingredients

Nestle’s Purina PetCare Company has filed a lawsuit against The Blue Buffalo Company, accusing Blue Buffalo of false advertising, commercial disparagement and unjust enrichment. Purina's complaint follows a March ruling by…

Study: Marketers Have Nothing to Fear From Advertising Self-Regulation

Little correlation to class-action suits

Self-regulation is great if it keeps the government off your back, but does it also give attorneys a green light to pursue class-action suits? As it turns out, class-action lawsuits against…

MillerCoors Rebuffs Ad Industry Review of Coors Light Claims

National Advertising Division sends case to FTC

The advertising industry's self-regulatory unit—which makes sure advertisers don't run afoul of regulators—took the extreme step of referring MillerCoors' ad claims to the Federal Trade Commission. The National Advertising Division of…

Ogilvy's Steve Simpson Calls for More Online Ad Transparency

Examples of broken trust threaten use of big data

In the age of big data, advertisers need to get their act together when it comes to online privacy. That was the takeaway from Ogilvy & Mather North America chief…

Verizon Advised to Slow Internet Speed Claims

Ads challenged by Comcast

Verizon and Comcast are locked in an advertising war over which service has the fastest Internet speeds. Both have gotten a little carried away with claims, leaving the advertising industry's…

Comcast Must Back Off Internet Speed Claims

Ad assertions examined after Verizon complaint

Comcast needs to slow down its advertising claims that its Xfinity Internet service is the "fastest in the nation," per a recommendation from the National Advertising Division, the ad industry's…

The Lash Stand

Will new attitudes and regulatory oversight hit delete on some photo retouching in print ads?

The Very Famous Pop Diva insisted that her magazine headshots were absolutely not retouched. That straight white smile? Hers. That luminous skin? Hers. The big beautiful eyes? Hers, all hers,…