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Topic: National Advertising Division

Type
Purina Sues Blue Buffalo, Alleging False Advertising Smaller brand boasted of better ingredients

Nestle’s Purina PetCare Company has filed a lawsuit against The Blue Buffalo Company, accusing Blue Buffalo of false advertising, commercial disparagement and unjust enrichment. Purina's complaint follows a March ruling by…

May 6, 2014, 2:51 PM EDT

Study: Marketers Have Nothing to Fear From Advertising Self-Regulation Little correlation to class-action suits

Self-regulation is great if it keeps the government off your back, but does it also give attorneys a green light to pursue class-action suits? As it turns out, class-action lawsuits against…

September 30, 2013, 5:20 PM EDT

MillerCoors Rebuffs Ad Industry Review of Coors Light Claims National Advertising Division sends case to FTC

The advertising industry's self-regulatory unit—which makes sure advertisers don't run afoul of regulators—took the extreme step of referring MillerCoors' ad claims to the Federal Trade Commission. The National Advertising Division of…

August 13, 2013, 12:23 PM EDT

Ogilvy's Steve Simpson Calls for More Online Ad Transparency Examples of broken trust threaten use of big data

In the age of big data, advertisers need to get their act together when it comes to online privacy. That was the takeaway from Ogilvy & Mather North America chief…

October 2, 2012, 11:22 AM EDT

Verizon Advised to Slow Internet Speed Claims Ads challenged by Comcast

Verizon and Comcast are locked in an advertising war over which service has the fastest Internet speeds. Both have gotten a little carried away with claims, leaving the advertising industry's…

September 11, 2012, 6:47 PM EDT

Comcast Must Back Off Internet Speed Claims Ad assertions examined after Verizon complaint

Comcast needs to slow down its advertising claims that its Xfinity Internet service is the "fastest in the nation," per a recommendation from the National Advertising Division, the ad industry's…

June 12, 2012, 12:05 PM EDT

The Lash Stand Will new attitudes and regulatory oversight hit delete on some photo retouching in print ads?

The Very Famous Pop Diva insisted that her magazine headshots were absolutely not retouched. That straight white smile? Hers. That luminous skin? Hers. The big beautiful eyes? Hers, all hers,…

May 29, 2012, 12:01 AM EDT

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