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Topic: NatGeo

End of the Click-through? New Facebook Tool Lets Publishers Post Stories Directly to the News Feed

New York Times, BuzzFeed and NatGeo among first to test 'Instant Articles'

Mobile Facebook users may soon spend less time navigating directly to a publisher's website to check out an interesting article. Instead, they'll find some of that content posted directly to…

NBCU's Lifestyle Group Debuts Synchronized Joking With Complementary Comedy Shows

Living With Funny for Oxygen, Comedians of L.A. for Esquire

Just when you thought reality TV was totally out of ideas—like completely, entirely, woefully out of ideas—Oxygen and Esquire come along with a novel pitch: two shows with the same…

NatGeo's Instagram Video Shows Us Why Sherpas Climb Mount Everest

Check out this week's top 10 branded spots

National Geographic has been doing fantastic work on Instagram for months, but its recent social video can show marketers of all stripes just how to tease a larger effort. The publisher…

The 10 Hottest Branded Instagram Videos of the Week

Benefit Cosmetics sexily focuses on bottoms to get to the top

Benefit Cosmetics has gotten to the bottom of at least one way to rock an Instagram video—by playfully featuring the derrieres of a cute young lady in a baton twirler's…

National Geographic Ranked No. 1 in Social Media Among Publishers

Visual storytelling boosts brand

National Geographic is the king of the social media jungle, according to a top 10 list released by Shareablee. The New York-based digital data company has ranked NatGeo as the most…

Hollister's Instagram Strategy Gives Hope to Social Retail

Gains traction with music clips

While sports marketers continue to be mainstays in the Adweek/Shareablee top 10 brands on Instagram video weekly chart, Hollister is a rare retailer to garner a slot in our rankings. The…

World Cup Helps FC Barcelona Win Big on Instagram

Social video rankings favor sports and simplicity

While sports fans around the globe have been glued to their TV sets for the World Cup, social media marketers for FC Barcelona have made great use of the huge…

Instagram Users Show Their Love of World Cup Soccer

They also underscore the randomness of the Internet

The Internet just fails to make sense sometimes, and this week's Adweek/Shareablee top 10 brands using Instagram video represents another example of its random nature. While it's not at all surprising…

U.S. Soccer Team Scores on Instagram

World Cup fever comes to social video

If your sports business friends don't know that the typical athletics-focused consumer seems to love Instagram video, do them a favor and tell them. United States Soccer is the latest…

Instagram Data Shows NASA's Fútbol Fun Hit the Back of the Net

From 230 miles up: Go-o-o-o-al!!!

Since the moon landing 45 years ago, National Aeronautics and Space Administration (NASA) has a fairly stellar track record for creating buzz from outer space through broadcast channels. Since its…

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