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Topic: Nascar

Fox, Nascar Rev Up Multiyear Rights Deal Extension secures Sprint Cup races through 2022

Fox Sports and Nascar have inked an eight-year extension of their media rights deal, a move that will keep the first half of the Sprint Cup Series on the Fox…

October 15, 2012, 12:27 PM EDT

Scrap Value Chicago agency shows its auto industry mettle with 24-hour junk car race

Ric Van Sickle’s an ad man who bleeds gasoline. This weekend, he and a handful of his employees at Chicago agency Plan B will put their pedal to the metal in…

October 11, 2012, 5:06 PM EDT

AR, Nascar Score for Budweiser Fans hung out (virtually) with Nascar star Kevin Harvick

While augmented reality (AR) adoption in America has dawdled compared to markets like Brazil and Germany, Budweiser’s test last month targeting Nascar fans suggests the U.S. is catching up. The brand…

October 1, 2012, 12:02 AM EDT

Ogilvy Wins Nascar's Big Shop Battle Shop's first work will break in early '13

In Nascar's battle of the big boys, Ogilvy & Mather came out on top. The other contenders for Nascar's advertising account were Leo Burnett, McCann Erickson and Young & Rubicam. Y&R, however,…

July 19, 2012, 11:28 AM EDT

Perspective: One Tough Sell Trying to find the few, the proud

For those who rail against government spending on bridges to nowhere and $600 toilet seats, few things ruffle the feathers quite like the cash that the Department of Defense drops…

July 12, 2012, 12:06 AM EDT

Nascar Picks SapientNitro to Rebuild Digital Engine Sports juggernaut wants offline sponsors to integrate with Web, mobile and tablet

Nascar has tapped SapientNitro to facilitate a complete digital overhaul by the beginning of 2013, the companies announced today. When the stock car racing brand emerges from the design and…

June 29, 2012, 9:00 AM EDT

Nascar Is Ready for Its Closeup Drivers, movie studios have become fast friends

After a four-year dry spell, Dale Earnhardt Jr. on June 17 raced to his first Nascar Sprint Cup win in 144 tries, beating the field at Michigan International Speedway with…

June 25, 2012, 5:23 PM EDT

The CW Wraps Upfront Deals; Turner Joins the Fray Digital packages boost ratings-challenged broadcaster

The CW is the first network to finish writing its upfront business, taking in approximately $400 million to $410 million in advance commitments for the 2012-13 TV season. Volume was…

June 7, 2012, 2:38 PM EDT

CEOs Add Creative to Their Mandates As pressure to generate organic growth mounts, chiefs are popping into reviews

In a string of recent and ongoing advertising reviews, marketing is getting a seat at the CEO table. Hewlett-Packard CEO Meg Whitman reacted to the creative concepts that agencies pitched in…

May 28, 2012, 5:36 AM EDT

Nascar Briefs Finalists in Advertising Review Big shops vie for the high-profile account

Nascar executives visited several agencies—some with as few as 10 employees—in its search for finalists to pitch its advertising business. In the end, however, the racing giant opted for the…

May 21, 2012, 1:59 PM EDT

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