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Topic: Nascar

Mountain Dew Is Running Vine-Based TV Ads for the Nascar Race This Weekend

Check out the soda's six-second spots

Following in the footsteps of Dunkin' Donuts, Virgin Mobile and Trident, Mountain Dew is testing a couple Vine-based TV spots. As in Dunkin's effort, the soda is utilizing television's emerging five-second…

Marketing a $400 Cooler

Corey Maynard discusses growing the Yeti brand

Specs Who Corey Maynard New gig Vp, marketing, Yeti Coolers Old gig Vp, marketing, Gerber Legendary Blades Age 37 Your coolers have hard-core fans in the outdoor community. How do you take that base more mainstream? The solution is…

A Communications Strategist Discusses the Overlap of Politics and Branding

Kevin Hauswirth’s lessons learned in social media

Specs Who Kevin Hauswirth Age 29 New gig Senior strategist, Purple Strategies Old gig Chicago’s first director of social media What’s it been like to move to the private sector after working with Mayor…

Sports Fans Slowly Move From TV to the Internet

But only 9% pay for what they see

For sports fans, nothing beats the big screen, with 94 percent of fans watching sports on TV. However, digital media are gaining in popularity. Sixty three percent of fans went…

NBC Sports Drives Off With Nascar Rights

ESPN, TNT to take a final lap in 2014

On the eve of ESPN’s 18-race Nascar season, it appears that the network’s affiliation with auto racing is entering its final lap. According to multiple sources, ESPN will not renew its…

Fox Bows Double Box Ad Format in MLB Broadcast

Picture-in-picture execution to pop up in Sox-Tigers game

After kicking the tires on the “double box” ad format in Nascar races and during the Jan. 4 AT&T Cotton Bowl Classic, Fox Sports is taking its innovative break to…

How Starcom's Twitter Deal Was Born

Tide, and Laura Desmond's breakfast with Dick Costolo

CANNES, France — Starcom Media Vest Group, along with a host of its Publicis brethren, took over The Majestic on the Croisette during the Lions Festival, holding court alongside companies…

Nascar Goes All-In With Green Initiative

New O&M spot to bow during Fox’s STP 400

As part of an ongoing eco-friendly initiative, Nascar on Sunday will roll out a new spot designed to illustrate how its drivers and corporate partners are chipping in to help…

Miller Lite Teams With Nascar Twitter Star on Charity Effort

Brad Keselowski and brewer launch cool crowdsourcing campaign

Miller Lite sponsors Nascar driver Brad Keselowski, and today the brand is announcing a digital cause-marketing campaign, "Get on the 2," giving racing fans the chance to appear on his…

Ad of the Day: Nascar

Ogilvy tries to capture the drama of the sport, on and off the track

Nascar isn't just a bunch of dudes driving heavily branded stock cars around in circles. It's also a bunch of dudes spinning out, flipping and smashing those heavily branded stock cars…

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