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Topic: Nascar

Miller Lite Teams With Nascar Twitter Star on Charity Effort Brad Keselowski and brewer launch cool crowdsourcing campaign

Miller Lite sponsors Nascar driver Brad Keselowski, and today the brand is announcing a digital cause-marketing campaign, "Get on the 2," giving racing fans the chance to appear on his…

February 22, 2013, 2:19 PM EST

Ad of the Day: Nascar Ogilvy tries to capture the drama of the sport, on and off the track

Nascar isn't just a bunch of dudes driving heavily branded stock cars around in circles. It's also a bunch of dudes spinning out, flipping and smashing those heavily branded stock cars…

February 19, 2013, 12:24 PM EST

Your Brand Here Ever wonder what it costs to get a sticker on a Nascar car? Keep reading

Most of today’s racing fans are too young to remember the days when moonshiners souped up their Chevys and Fords to outrun the cops, their hot pursuits on the back…

January 28, 2013, 12:01 AM EST

Fox, Nascar Rev Up Multiyear Rights Deal Extension secures Sprint Cup races through 2022

Fox Sports and Nascar have inked an eight-year extension of their media rights deal, a move that will keep the first half of the Sprint Cup Series on the Fox…

October 15, 2012, 12:27 PM EDT

Scrap Value Chicago agency shows its auto industry mettle with 24-hour junk car race

Ric Van Sickle’s an ad man who bleeds gasoline. This weekend, he and a handful of his employees at Chicago agency Plan B will put their pedal to the metal in…

October 11, 2012, 5:06 PM EDT

AR, Nascar Score for Budweiser Fans hung out (virtually) with Nascar star Kevin Harvick

While augmented reality (AR) adoption in America has dawdled compared to markets like Brazil and Germany, Budweiser’s test last month targeting Nascar fans suggests the U.S. is catching up. The brand…

October 1, 2012, 12:02 AM EDT

Nationwide Tags New Ad With Danica Patrick's Cellphone Number Clever viewer voicemails might get a call back

Nationwide Insurance’s new ad features a call to action you don’t see very often: Danica Patrick’s cellphone number. In the spot, fellow racer Dale Earnhardt Jr. is seen holding up…

July 30, 2012, 8:22 AM EDT

Ogilvy Wins Nascar's Big Shop Battle Shop's first work will break in early '13

In Nascar's battle of the big boys, Ogilvy & Mather came out on top. The other contenders for Nascar's advertising account were Leo Burnett, McCann Erickson and Young & Rubicam. Y&R, however,…

July 19, 2012, 11:28 AM EDT

Perspective: One Tough Sell Trying to find the few, the proud

For those who rail against government spending on bridges to nowhere and $600 toilet seats, few things ruffle the feathers quite like the cash that the Department of Defense drops…

July 12, 2012, 12:06 AM EDT

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