Advertisement

Topic: Nascar

Millennial Males' Love for Drone Racing Might Help It Become the Next Nascar

DRL's first event attracted 40 million viewers

Last spring Nick Horbaczewski didn't have a clue what drone racing was. Now he's the CEO and founder of the Drone Racing League (DRL), with investors that include Miami Dolphins…

Nascar's New Campaign Celebrates the Racer in All of Us

Twitter and Snapchat promos help kick off season

Racing is innate to all of us, according to a new ad for Nascar debuting during Sunday's Daytona 500. The spot is part of an integrated marketing campaign for the…

How a Recipe Site Is Helping Fox Sports Promote 'Daytona Day'

Meredith brand creates food-focused social community

At first blush, a male-skewing sport partnering with a female-skewing food outlet seems odd. But for Fox Sports, which is revving up for the start of the Nascar season with…

Dale Earnhardt Jr. Tugs Nascar Fans' Heartstrings in Goodyear Spot

Inspiring ad will debut during Daytona 500

Goodyear is targeting Nascar's massive fan base in new ads featuring one of the sport's most recognizable faces, Dale Earnhardt Jr. The spot "Driven Like Jr.," by GSD&M, will debut during…

7 Under-the-Radar Accounts Sports Fans Should Really Be Following on Twitter

These people know how to entertain

For many sports fans, Twitter is still the social media platform of choice. It's often where sports reporters break news. Sometimes they get it wrong in a big, conspicuous way and…

Coca-Cola Brings Back This Classic 'Mean Joe' Commercial for Nascar Race

Greene relives the ad that changed his image

"Mean Joe" Greene is returning to television tonight as Coca-Cola resurrects the 1979 ad featuring the Pittsburgh Steelers' former defensive tackle shedding his tough-guy vibe—all thanks to a kid and,…

As Danica Patrick Shifts to New Sponsor, We Look Back at Her Memorable GoDaddy Moments

New direction with Nature's Bakery

Danica Patrick and GoDaddy shared a wild ride, teaming up over several years for some memorable Super Bowl commercials as the auto racing driver and Web domain giant helped build…

Adweek and Clio Sports Celebrate the Craft of Sports Marketing

It has the power to enthrall—and engage—consumers like nothing else

We've all had them. They might have come via TV or a live event, through personal participation or from reading the paper or listening to the radio. They are those…

These Compelling Campaigns Are the Gold Standard for Sports Advertising

Clio honors Gatorade, Nike, NBA and Nascar

The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold…

How Virtual Reality Could Revolutionize Ads in the Sports Industry

Putting eyeballs on your digital billboards

From front row views during fashion week runways to 360-degree city tours, virtual reality is revolutionizing the way consumers experience video content. And, thanks to die-hard fans who can't get…

Advertisement
Advertisement