Topic: Nascar
CANNES, France — Starcom Media Vest Group, along with a host of its Publicis brethren, took over The Majestic on the Croisette during the Lions Festival, holding court alongside companies…
As part of an ongoing eco-friendly initiative, Nascar on Sunday will roll out a new spot designed to illustrate how its drivers and corporate partners are chipping in to help…
Miller Lite sponsors Nascar driver Brad Keselowski, and today the brand is announcing a digital cause-marketing campaign, "Get on the 2," giving racing fans the chance to appear on his…
Nascar isn't just a bunch of dudes driving heavily branded stock cars around in circles. It's also a bunch of dudes spinning out, flipping and smashing those heavily branded stock cars…
Most of today’s racing fans are too young to remember the days when moonshiners souped up their Chevys and Fords to outrun the cops, their hot pursuits on the back…
Fox Sports and Nascar have inked an eight-year extension of their media rights deal, a move that will keep the first half of the Sprint Cup Series on the Fox…
Ric Van Sickle’s an ad man who bleeds gasoline. This weekend, he and a handful of his employees at Chicago agency Plan B will put their pedal to the metal in…
While augmented reality (AR) adoption in America has dawdled compared to markets like Brazil and Germany, Budweiser’s test last month targeting Nascar fans suggests the U.S. is catching up. The brand…
In Nascar's battle of the big boys, Ogilvy & Mather came out on top. The other contenders for Nascar's advertising account were Leo Burnett, McCann Erickson and Young & Rubicam. Y&R, however,…
For those who rail against government spending on bridges to nowhere and $600 toilet seats, few things ruffle the feathers quite like the cash that the Department of Defense drops…
