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Topic: Nascar

Nearly 15,000 People Are Upset That Nascar's Super Bowl Ad Makes Fun of Being Gluten-Free Another GoDaddy?

A Change.org petition with nearly 15,000 signatures is asking Nascar to ditch its Super Bowl spot. The ad features Nick Offerman, making fun of being gluten-free and, according to the petition, implies that…

January 30, 2015, 6:29 PM EST

24 Hours in Advertising: Tuesday, Jan. 27, 2015 Nick Offerman promotes Nascar, Victoria's Secret reveals Super Bowl ad, and brands take on #Snowmageddon2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Victoria's Secret releases full Super Bowl spot The lingerie brand teased its…

January 26, 2015, 6:47 PM EST

Nascar Legends Richard Petty and Dale Earnhardt Loom Large in New Campaign Goodby's spots hype the importance of the Xfinity race series

Stock car legends Richard "The King" Petty and the late Dale "The Intimidator" Earnhardt won the most Nascar season titles with seven apiece—putting them in rarified air among the many…

January 26, 2015, 5:16 PM EST

Nick Offerman Will Hilariously Pitch Nascar Right After the Super Bowl's Final Whistle Here's the teaser

One of the better ads airing on Super Bowl Sunday won't be from a marketer paying $4.5 million for 30 seconds, but from the network broadcasting the game. NBC Sports has…

January 26, 2015, 6:00 AM EST

Nickelodeon Says It's Growing Audience by Adding Sports to the Mix Programming block also opened a door for a new set of advertisers

It's been four months since kid-focused cable network Nickelodeon took the leap of dedicating a 2-hour prime-time block to sports programming. So how is it working out? Pretty well, say the…

January 14, 2015, 5:27 PM EST

New Nascar Campaign Depicts Drivers as Nations Going to Battle Jimmie Johnson becomes 'Jimmie Nation'

Nascar has partnered with ESPN and is launching a promotional campaign for its upcoming playoffs, known as the Chase for the Nascar Sprint Cup, in which 16 drivers will race…

August 22, 2014, 5:26 PM EDT

New Head of Ogilvy New York Will 'Aggressively' Invest in Digital Lou Aversano seeks influence rather than control

Specs Name Lou Aversano Age 47 New gig Chief executive officer, Ogilvy & Mather, New York Old gig Chief operating officer, Ogilvy & Mather, New York   Photo: Alfred Maskeroni So how did you get into advertising? My dad…

July 27, 2014, 9:19 PM EDT

Coca-Cola Will Take Over Nascar, Yahoo Sites for Fourth of July Drumming up awareness for ongoing summer campaign

Coca-Cola is putting some digital marketing muscle into its sponsorship of the 56th annual Coke Zero 400 race at Daytona International Speedway this weekend. Coke Zero spokeswoman Danica Patrick will tout…

July 3, 2014, 9:08 AM EDT

Study: Americans Love Soccer More Than Nascar Marketing to a swelling fútbol fan base

Not often considered a leading American sport, soccer now trumps Nascar in terms of popularity among Americans—with 22 times the number of people watching online, according to advertising intelligence and…

June 11, 2014, 11:59 AM EDT

How Nascar Plans to 'Own' Father's Day New campaign builds on brand's multi-generational legacy

The brand marketer frenzy known as Mother's Day is only a few days behind us, but Nascar is already revving up for the holiday's under-celebrated spouse: Father's Day.  Family is a…

May 13, 2014, 9:42 AM EDT

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