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Topic: Nascar

Adweek and Clio Sports Celebrate the Craft of Sports Marketing

It has the power to enthrall—and engage—consumers like nothing else

We've all had them. They might have come via TV or a live event, through personal participation or from reading the paper or listening to the radio. They are those…

These Compelling Campaigns Are the Gold Standard for Sports Advertising

Clio honors Gatorade, Nike, NBA and Nascar

The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold…

How Virtual Reality Could Revolutionize Ads in the Sports Industry

Putting eyeballs on your digital billboards

From front row views during fashion week runways to 360-degree city tours, virtual reality is revolutionizing the way consumers experience video content. And, thanks to die-hard fans who can't get…

Mountain Dew Is Launching a New 'Throwback' Soda Inspired by Its Tennessee Roots

Old-school packaging brings back Willy the Hillbilly

Mountain Dew mascot Willy the Hillbilly is making another comeback with DewShine, the brand's new soda. To introduce the citrus-flavored beverage, which is made with real sugar and comes in clear…

Nearly 15,000 People Are Upset That Nascar's Super Bowl Ad Makes Fun of Being Gluten-Free

Another GoDaddy?

A Change.org petition with nearly 15,000 signatures is asking Nascar to ditch its Super Bowl spot. The ad features Nick Offerman, making fun of being gluten-free and, according to the petition, implies that…

Forget Football. Nick Offerman's Glorious Nascar Music Video Will Get You Pumped for Racing

Two minutes of pure awesome

You got a taste the other day. But now it's time for the whole damn gluten-stuffed main course, as NBC Sports has rolled out its complete two-minute video with Nick…

24 Hours in Advertising: Tuesday, Jan. 27, 2015

Nick Offerman promotes Nascar, Victoria's Secret reveals Super Bowl ad, and brands take on #Snowmageddon2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Victoria's Secret releases full Super Bowl spot The lingerie brand teased its…

Nascar Legends Richard Petty and Dale Earnhardt Loom Large in New Campaign

Goodby's spots hype the importance of the Xfinity race series

Stock car legends Richard "The King" Petty and the late Dale "The Intimidator" Earnhardt won the most Nascar season titles with seven apiece—putting them in rarified air among the many…

Nick Offerman Will Hilariously Pitch Nascar Right After the Super Bowl's Final Whistle

Here's the teaser

One of the better ads airing on Super Bowl Sunday won't be from a marketer paying $4.5 million for 30 seconds, but from the network broadcasting the game. NBC Sports has…

Nickelodeon Says It's Growing Audience by Adding Sports to the Mix

Programming block also opened a door for a new set of advertisers

It's been four months since kid-focused cable network Nickelodeon took the leap of dedicating a 2-hour prime-time block to sports programming. So how is it working out? Pretty well, say the…

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