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Topic: Nascar

New Nascar Campaign Depicts Drivers as Nations Going to Battle Jimmie Johnson becomes 'Jimmie Nation'

Nascar has partnered with ESPN and is launching a promotional campaign for its upcoming playoffs, known as the Chase for the Nascar Sprint Cup, in which 16 drivers will race…

August 22, 2014, 5:26 PM EDT

New Head of Ogilvy New York Will 'Aggressively' Invest in Digital Lou Aversano seeks influence rather than control

Specs Name Lou Aversano Age 47 New gig Chief executive officer, Ogilvy & Mather, New York Old gig Chief operating officer, Ogilvy & Mather, New York   Photo: Alfred Maskeroni So how did you get into advertising? My dad…

July 27, 2014, 9:19 PM EDT

Coca-Cola Will Take Over Nascar, Yahoo Sites for Fourth of July Drumming up awareness for ongoing summer campaign

Coca-Cola is putting some digital marketing muscle into its sponsorship of the 56th annual Coke Zero 400 race at Daytona International Speedway this weekend. Coke Zero spokeswoman Danica Patrick will tout…

July 3, 2014, 9:08 AM EDT

Study: Americans Love Soccer More Than Nascar Marketing to a swelling fútbol fan base

Not often considered a leading American sport, soccer now trumps Nascar in terms of popularity among Americans—with 22 times the number of people watching online, according to advertising intelligence and…

June 11, 2014, 11:59 AM EDT

How Nascar Plans to 'Own' Father's Day New campaign builds on brand's multi-generational legacy

The brand marketer frenzy known as Mother's Day is only a few days behind us, but Nascar is already revving up for the holiday's under-celebrated spouse: Father's Day.  Family is a…

May 13, 2014, 9:42 AM EDT

Kids Dream of Being Racecar Drivers as Ogilvy Fine-Tunes Its Repositioning of Nascar Boys and girls, start your engines

IDEA: Astronaut? Firefighter? Movie star? All fine professions. But it's the dream of being a racecar driver that gets kids' pulses racing in many homes across America. A new 60-second Nascar…

March 4, 2014, 9:08 AM EST

BBDO N.Y. Launches Lowe's Daytona 500 Work Latest sports spot as shop gets MLB account

This weekend during the Daytona 500, BBDO New York will break a new Lowe’s TV spot supporting its twelve-year sponsorship of the #48 Chevrolet driven by Jimmie Johnson. The ad…

February 21, 2014, 12:58 PM EST

Time Inc. Announces Launch of New Sports Network Partners include MLB, NHL, NBA

Sports Illustrated is making a big bet on video with the planned launch of a streaming sports network to complement its existing brand. Called 120 Sports, the new standalone business…

February 20, 2014, 10:19 AM EST

Diet Dew Helps You Hunt Ducks with Dale Jr. and Rail-Grind a Horse 'The only diet with Dew in it'

One of my favorite ads from Super Bowl night actually ran before and after the game, when Diet Mountain Dew bought some slightly discounted time for its new spot, "Dale…

February 5, 2014, 9:33 AM EST

Sports Runs as a Theme for Almost All of This Agency’s Roster Events are even being created by mashing up clients

Specs Who Charlie Tombras (l.), president, CEO; Dooley Tombras, evp What Full-service agency Where Knoxville, Tenn. The second- and third-generation family members to run The Tombras Group, an independent in Knoxville, Tenn., Charlie Jr.…

January 30, 2014, 7:44 AM EST

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