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Topic: Nanigans

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Facebook Goes Big With Right-Hand Rail Ad Redesign Now it looks more like News Feed posts

Facebook’s right-hand rail is getting a rare ad redesign with photos that are twice as large, the social network announced today. The right-hand rail on desktop has been mostly overlooked…

April 9, 2014, 12:59 PM EDT

Facebook Ad Prices Are Rising Amid Organic Reach Squeeze 10 percent higher pricing in first quarter

It turns out that, far from fleeing Facebook, brands are willing to pay more to advertise on the social network after their pages started reaching fewer fans with unpaid posts.…

April 8, 2014, 8:44 PM EDT

Early Stats on How Facebook Exchange Ads Perform in News Feed Pricier at first but better value

It was easy money to bet that matching up what is arguably Facebook's most valuable ad offering with its most valuable real estate would pay off. But only a month after Facebook…

May 7, 2013, 5:47 PM EDT

How Facebook's Partner Categories Level the Playing Field—for Good Narrower targeting could mean more relevant ads, more ad dollars

Facebook would seem to be an ideal ad vehicle for small local businesses. But it's never lived up to its promise. Until maybe now. To date, a mom-and-pop dress shop may…

April 12, 2013, 12:00 AM EDT

Facebook Exchange Rolls Into News Feed Testing expansion with TellApart, MediaMath, Nanigans

Last summer, Facebook began letting advertisers retarget users with ads on the social network based on their off-Facebook browsing behavior through Facebook Exchange (FBX). For as much praise as the…

March 26, 2013, 1:24 PM EDT

Finding Facebook's Most Extravagant Mobile Users Ad tech firm Nanigans says it can target audiences based on in-app spending

The idea that all customers are created equal is cute. Too bad that it’s a lie, particularly for mobile app developers. Someone might download an app and use it once…

February 7, 2013, 9:00 AM EST

Mobile Apps Compete for Holiday Downloads Facebook emerging as key app discovery engine

Christmas morning is a gift to app developers. Once folks unwrap their new tablets or smartphones, among the first things they do is load them up with apps. “My understanding is…

December 13, 2012, 7:52 PM EST

Facebook Expands Mobile App Ads Offering App developers can now buy their way into mobile News Feeds

Back in August Facebook began letting a limited numbers of mobile app developers pay for their apps to be promoted within the Try These Games box right in the middle…

October 17, 2012, 5:21 PM EDT

Facebook Establishes Elite Partner List Social network announces Strategic Preferred Marketing Developer program

Facebook used to have several different groups focused on helping brands build applications on its platform. But back in April the company moved to consolidate these developer programs into the singular…

September 20, 2012, 6:05 PM EDT

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