Naming Rights | Adweek Naming Rights | Adweek

Topic: Naming Rights

Jason Sadler Becomes Jason HeadsetsDotCom as Name Auction Ends Change nets him $45,500

What's in a name? $45,500, that's what. Jason Sadler will receive that amount for legally becoming "Jason HeadsetsDotCom" and promoting the name change through social media and other means next…

December 13, 2012, 8:39 AM EST

Social Media's Walking Billboard Now Selling His Name Jason Sadler offers last name to highest bidder

The name "Jason JLabAudio" has a certain ring to it—and some potentially serious bling to it. The currently named Jason Sadler stands to make $34,500 by changing his name to…

November 30, 2012, 1:25 PM EST

Sears Tower: No place for a brand name?

Chicago's Sears Tower has become Willis Tower, thanks to a deal struck with London-based insurance broker Willis Group Holdings, and locals are not happy about it. In fact, they've…

July 24, 2009, 10:33 AM EDT

Naming rights to agency stadium up for bid

With apparently way too much time on its hands, Charlotte, N.C., ad agency BooneOakley is auctioning off the naming rights to its in-house basketball stadium. Wait, BooneOakley has an…

March 31, 2009, 10:15 AM EDT