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Topic: Myspace

Stephen Colbert's 5 Funniest Lines as Emcee of the Ad Council Dinner

A public service for the industry

FedEx CEO Fred Smith was ostensibly the main man at the Ad Council's annual fundraising dinner on Wednesday night, but it can be hard even for the winner of a…

AOL to Acquire Personalization Tech Firm Gravity

Data company promises publishers higher engagement

AOL has agreed to acquire Gravity, a Los Angeles, Calif.-based technology company which aims to improve content discovery through vast reams of user data. According to The Wall Street Journal,…

Brands Can Use Images in Facebook Comments, Too

Should change 'engagement' on social site

Facebook created buzz earlier today when it was revealed that it's rolling out the ability for consumers to insert images into comment threads. In a nod to sites like Tumblr…

PopSugar Hires Two Execs to Lead Marketing, Advertising Efforts

New staffers tasked with pushing 'growth and expansion'

The celebrity and lifestyle site PopSugar is staffing up its advertising and marketing team with two new executive-level hires. Colette Dill-Lerner, formerly vp of Internet marketing at Guthy-Renker, will work on…

Myspace ad screen grab

Myspace Relaunches With $20 Million Ad Campaign

Can the social network make a comeback with help from creatives?

Wednesday marks the official relaunch of Myspace, and the once-dominant social media property has invested in a $20 million ad campaign to reintroduce itself to the masses. The campaign will run…

How to Attract Eyeballs to Branded Content

Millions more pageviews

Web publishers and big brands are starting to feel the pull of Gravity. The four-year-old Web personalization tech firm, founded by former Myspace COO Amit Kapur, helps publishers surface more relevant…

Sales Chief Out at Vevo

David Kohl departs as music video brand approaches NewFront

Is there trouble at the top at Vevo? David Kohl, the top sales executive at the music video company, has left. He was hired as evp of sales and customer operations in…

Fast Chat: Angela Courtin

Exec discusses new Aegis Story Lab

In 2011, Aegis hired Angela Courtin to lead its branded content practice. Late last year, the media network spun out her team as a separate offering, dubbed The Story Lab.…

Warning: You Don't Want to Be MySpace Tom's Enemy

Social icon burns hater to the ground with one tweet

Here’s one thing the Mayans never could have predicted about December 2012: The renewed relevance of all things MySpace. Not only is the relaunched site earning a decent amount of…

Justin Timberlake Tries to Bring Sexy Back to Myspace

Tweets out video showing redesign

I can't believe I'm typing these words, but the new Myspace redesign is bringing sexy back. Gone are the glitter unicorn backgrounds that made the interface impossible to view or…

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