Topic: Myspace

Stephen Colbert's 5 Funniest Lines as Emcee of the Ad Council Dinner A public service for the industry

FedEx CEO Fred Smith was ostensibly the main man at the Ad Council's annual fundraising dinner on Wednesday night, but it can be hard even for the winner of a…

November 20, 2014, 6:19 AM EST

AOL to Acquire Personalization Tech Firm Gravity Data company promises publishers higher engagement

AOL has agreed to acquire Gravity, a Los Angeles, Calif.-based technology company which aims to improve content discovery through vast reams of user data. According to The Wall Street Journal,…

January 23, 2014, 9:36 AM EST

Brands Can Use Images in Facebook Comments, Too Should change 'engagement' on social site

Facebook created buzz earlier today when it was revealed that it's rolling out the ability for consumers to insert images into comment threads. In a nod to sites like Tumblr…

June 19, 2013, 6:18 PM EDT

PopSugar Hires Two Execs to Lead Marketing, Advertising Efforts New staffers tasked with pushing 'growth and expansion'

The celebrity and lifestyle site PopSugar is staffing up its advertising and marketing team with two new executive-level hires. Colette Dill-Lerner, formerly vp of Internet marketing at Guthy-Renker, will work on…

June 13, 2013, 3:31 PM EDT

Myspace ad screen grab
Myspace Relaunches With $20 Million Ad Campaign Can the social network make a comeback with help from creatives?

Wednesday marks the official relaunch of Myspace, and the once-dominant social media property has invested in a $20 million ad campaign to reintroduce itself to the masses. The campaign will run…

June 12, 2013, 12:30 PM EDT

How to Attract Eyeballs to Branded Content Millions more pageviews

Web publishers and big brands are starting to feel the pull of Gravity. The four-year-old Web personalization tech firm, founded by former Myspace COO Amit Kapur, helps publishers surface more relevant…

May 13, 2013, 10:28 PM EDT

Sales Chief Out at Vevo David Kohl departs as music video brand approaches NewFront

Is there trouble at the top at Vevo? David Kohl, the top sales executive at the music video company, has left. He was hired as evp of sales and customer operations in…

April 2, 2013, 2:57 PM EDT

Fast Chat: Angela Courtin Exec discusses new Aegis Story Lab

In 2011, Aegis hired Angela Courtin to lead its branded content practice. Late last year, the media network spun out her team as a separate offering, dubbed The Story Lab.…

January 2, 2013, 12:00 AM EST

Warning: You Don't Want to Be MySpace Tom's Enemy Social icon burns hater to the ground with one tweet

Here’s one thing the Mayans never could have predicted about December 2012: The renewed relevance of all things MySpace. Not only is the relaunched site earning a decent amount of…

December 20, 2012, 12:48 PM EST

Justin Timberlake Tries to Bring Sexy Back to Myspace Tweets out video showing redesign

I can't believe I'm typing these words, but the new Myspace redesign is bringing sexy back. Gone are the glitter unicorn backgrounds that made the interface impossible to view or…

September 25, 2012, 10:36 AM EDT