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Topic: Music

Radio Station Runs Newspaper Obituaries for Beethoven in Bid to Keep Classical Music Alive

Composer dies all over again in TBWA ads

Beethoven died 187 years ago next month. So, why were apparently new obituaries for the composer only recently published? TBWA\Guate counted on that clever bit of shock value as part of…

K-Pop Group Twerks to the (Really) Oldies in First Classical Music Video Ever

Dvořák you can dance to

Belgium's B-Classic music festival, whose mission is to "give classical music the same recognition as pop and rock music," brings us a rather interesting sensory collision in the form of…

This Music Marketing Firm Mixes Brands, Bands and Fans

How do you create campaigns that seem organic, not contrived?

Mirrored Media Who Justin Lefkovitch, founder and CEO What Experiential music marketing firm Where Santa Monica, Calif. In marketing, the relationship among brands, bands and fans can be tricky. Brands want to appropriate artists’ “cool”…

Beats Music Uses Sound Headphone Marketing Strategies

Same savvy social, celebrity play

Beats Music’s announcement that in its first month of offering streaming music it signed up 1,000 subscribers a day is very impressive, but not surprising. The streaming music business is very…

How a Music Company Made Some of the Year's Best Sports Ads

Inside Beats by Dre's Cesc Fàbregas spot

IDEA: People listen to music before playing sports to find rhythm, focus, inspiration. But elite athletes do so for more complicated reasons—not just to connect to positive influences, but to…

How Do You Find the Right Scream for an Angry Goat in Your Ad?

Tunewelders will go to any length to find pitch-perfect melodies and organic sounds

Getting the right scream for an angry goat in a Doritos crowdsourced Super Bowl spot was just part of the job for the musicians at Tunewelders, a 5-year-old music production…

Capitol Music’s Brand Partnership Director Talks About How Marketing and Music Are Changing

A chat with Zoe Sonquist King

Specs Who Zoë Sonquist King New gig Director, brand partnerships, Capitol Music Group Old gig Account manager, Cimarron Group Age 31 Describe your role at Capitol. Our team does anything from product placement to music videos. We…

Dick Clark Productions Is Dramatically Increasing Its Output

A chat with Allen Shapiro and Mike Mahan

This year, dick clark productions will present some 100 televised musical performances, most of them live and in prime time. Roughly double 2013’s count, that tally includes regulars such as…

Daft Punk's Cool '70s-Era Merchandise Posters Are Dripping With Retro Style

Band goes old school with new ads

Is there anything Daft Punk makes that isn't amazing? Except maybe for the sweaty smell inside those helmets? Even stuff they don't make is awesome. And here's their latest stunning creation:…

Tegan and Sara Sing the Latest Oreo Commercial, and It's Pretty Great

Cookie's new flavors, though? Hmmm

I never thought I'd hear Tegan and Sara in an Oreo commercial, but I also never thought Tegan and Sara would make bouncy dance pop, so everything's up in the…

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