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Topic: Music

Eminem's 'Survival' Music Video Is a Four-and-a-Half Minute Ad for Call of Duty: Ghosts Interscope-Activision deal

As we've mentioned before, Activision and Interscope brought together two of its juggernaut franchises—Call of Duty and Eminem—for a cross-marketing push promoting the game's new Ghosts title and the rapper's…

October 8, 2013, 2:44 PM EDT

Sports Illustrated Is Testing a New Type of Paywall What’s more valuable, time or money?

Sports Illustrated is testing a paywall that lets readers access its print articles early if they watch a 30-second video ad first. The provider is Selectable Media, which has been testing…

October 7, 2013, 10:11 PM EDT

Breaking Bad Ender 'Baby Blue' Climbs Digital Charts Badfinger hit sees top 30 again four decades after release

Breaking Bad fans have fallen over themselves today lauding the show's producers for choosing the beautiful musical send-off—"Baby Blue" by Badfinger—for the drama's final episode Sunday night. And the immortalization…

September 30, 2013, 4:17 PM EDT

Pepsi Going for More Speed, Less Data in Music Marketing How the brand pursues relevance and influence

For Pepsi's pop music marketing, keeping up is essential. "Our mission is to move at the speed of culture," said Bozoma Saint John, Pepsi's head of music and entertainment marketing, during…

September 26, 2013, 2:32 PM EDT

What the Man Who Invented the Rolling Stones Can Teach You About Branding Image making by Andrew Loog Oldham

Andrew Loog Oldham, the manager and producer of the Rolling Stones from 1963 until 1967, still considers his work in branding the world's greatest rock band—he essentially built their image…

September 25, 2013, 4:50 PM EDT

CAA Marketing Discusses Chipotle's New Fiona Apple Animation Creative execs talk strategy

Last week, Chipotle launched "The Scarecrow," a short animation about a dystopian future ruled by overly processed food. The film's soundtrack features Fiona Apple singing "Pure Imagination" from Willy Wonka…

September 20, 2013, 3:35 PM EDT

Ad of the Day: Volkswagen Breaks Out No. 2 Pencil for Great Homage to A-ha's 'Take on Me' It's 1985 again

Today in semi-obscure but fantastic source material for ads: A-ha's famous video for "Take on Me" has inspired the fun new Volkswagen spot below by Deutsch LA. The VW spot, directed…

September 17, 2013, 7:19 AM EDT

CBGB Festival Gets Times Square Event Sponsors Coca-Cola and Spotify, among others

Sponsors this year for the CBGB Music and Film Festival in Times Square will be Coca-Cola, Spotify, Red Bull, MTV, Gibson Guitar, The Standard Hotel, Astral Tequila, J&R Music and…

September 16, 2013, 9:01 AM EDT

Pandora Says Its Mobile Video Ads Are Heating Up With Brands Taco Bell, BMW run pilot; local brands testing waters

Pandora's earnings call later today, per predictions, should include a boost in mobile revenues as it adapts to digital music listeners' shift from desktops to smartphones. And while mobile audio…

August 22, 2013, 6:00 AM EDT

Some Things That Reggie Watts Hates And one or two things he likes

Specs Who Reggie Watts Age 41 Accomplishments Comedian and musician; co-star of the IFC show Comedy Bang! Bang! (Fridays at 10 p.m.); contributor to YouTube comedy channel Jash Base Brooklyn, N.Y. What’s the first information…

July 25, 2013, 11:33 PM EDT

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