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Topic: Music

OK Go Guys Ride Tiny Little Honda Unicycles in Their Fantastic New Video

Yes, it's a single take

Does OK Go release albums? Like, full-blown records with multiple songs on them? I don't know. I don't care. Their videos are enough for all of us. Japanese creative agency Mori…

Craigslist Is the Setting for This Interactive Music Video About Humanity, or at Least Weird Ads

72andSunny gets classified

Craigslist might be best for making a couple bucks off that one-wheeled leopard-print bicycle your ex left behind, and it's just that kind of random human curio that makes the…

Is Def Jam Pulling Away From YouTube?

Publishers turned off by lack of revenue, ad control

It's impossible to deny that YouTube is the dominant online video platform, but as competitors offer better terms, publishers are considering other partnerships. Def Jam and video platform Playwire, for…

Brand of the Day: If You Like Bush on Pandora, You Could Get a Free One-on-One Concert

Streaming music service breaks second spot in series

For a few lucky listeners, using Pandora can get you a personal concert with one of your favorite artists. The Internet streaming music service today breaks the new ad below from…

Are Brands Music’s New Bank?

Metallica's Lars Ulrich and top execs on the $1.3 billion up for grabs

Whether it's an established band trying to reach the widest audience possible, or a developing act trying to use TV to gain crucial exposure, brands more than ever are a…

Why Licensed Music Matters to Brands Like Hyundai and Chobani

Listen for Bruno Mars, Bob Marley and Joan Jett

Even though classic rockers like Led Zeppelin and Bob Dylan have finally warmed to licensing their songs to brands, marketing chiefs remain picky about when and how to use music…

Why Led Zeppelin, Billy Joel and Dylan Now Readily Sell Their Songs to Brands

Easy money, new audience appeal to classic rockers

When Led Zeppelin licensed “Rock and Roll” to Cadillac for its “Break Through” spot in 2002, it was a huge coup for the carmaker, as the band had never let…

BitTorrent Woos Advertisers and Publishers

Filesharing company fights association with piracy

BitTorrent, the popular peer-to-peer file sharing platform, is attempting to battle its association with piracy while pursuing publishers and advertisers, Digiday reported earlier today. While BitTorrent is supposedly responsible for as…

Sweet, Goofy Toyota Spot Transforms Prague Streets Into a Choose-Your-Own Musical Adventure

Lots of enthusiastic, off-key singing

In today's episode of “Fun Public Marketing Stunts That Aren't Firmly Connected to the Actual Product,” Saatchi & Saatchi Europe turned Prague into a giant karaoke machine on behalf of…

Levi's Banned Some Music Fans From Free Show for Not Wearing Its Jeans

Reasonable or self-defeating?

Levi's has landed itself in a little hot water, after shutting music fans out of a free concert for failing to wear the brand's clothes to the show. Last week, two…

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