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Topic: Music

Sweet, Goofy Toyota Spot Transforms Prague Streets Into a Choose-Your-Own Musical Adventure

Lots of enthusiastic, off-key singing

In today's episode of “Fun Public Marketing Stunts That Aren't Firmly Connected to the Actual Product,” Saatchi & Saatchi Europe turned Prague into a giant karaoke machine on behalf of…

Levi's Banned Some Music Fans From Free Show for Not Wearing Its Jeans

Reasonable or self-defeating?

Levi's has landed itself in a little hot water, after shutting music fans out of a free concert for failing to wear the brand's clothes to the show. Last week, two…

With Sid Vicious' Help, Acura Aims to Shake Up Sedan Advertising

Anthem ad for the new TLX features the famous rocker crooning 'My Way'

Acura uses music to inject some sizzle into the sedan category in its soon-to-break campaign for the new Acura TLX. The new ads, from lead agency Mullen LA, include a 60-second…

Lars Ulrich Has the Best Line in the Outtakes From Metallica's SportsCenter Ad

Getting by in a post-Mariano world

Wieden + Kennedy's latest SportsCenter spot, featuring Metallica, has gotten lots of attention, and almost 800,000 YouTube views, since its debut a week ago. The veteran band visits ESPN HQ and…

Cinemas Are Teaming Up With Shazam for a Blockbuster Mobile Ad Experience

Could open up opportunities in other new venues

Despite incremental growth in second-screen viewing, marketers still haven’t cracked the code on how to effectively advertise to smartphone users who are also watching TV. But brands are hoping that…

Editor in Chief Craig Marks: Print 'Stands in the Way of Where Spin Needs to Be'

Digital music pub tries new direction

It's time to let go of the idea that music outlet Spin is meant to be a print magazine, according to newly appointed editor in chief Craig Marks. "It's very, very…

R&B Artist Trey Songz Has a Personal Social App for His Fans

Multiplatinum singer and actor closes the celebrity gap

Specs Who Trey Songz Age 29 Accomplishments Multiplatinum R&B artist (his sixth studio album, Trigga, debuts July 1); founder of The Angel Network fan club app; actor Base Los Angeles What’s the first information you consume…

What Happens When Two Creative Directors Make Their First Music Video

Martin guys cross over

IDEA: In their storytelling and filmmaking techniques, ads and music videos overlap only superficially. Having worked on plenty of the former at The Martin Agency, Brig White and Evan Parsons…

Study: Audiences Increasingly Going Mobile for Entertainment

84% of category ads contained video, rich media

A study conducted by global mobile video advertising firm Vdopia found that mobile consumption of entertainment-themed media is sharply on the rise. The information was pulled from the Vdopia Mobile Insights…

Ad of the Day: PETA and Morrissey Team Up in Powerful Plea for Veganism

Lends song to short film for his birthday

At its worst, PETA can be preachy, hypocritical and gratingly annoying. But at its best, the animal welfare group is a savvy emotional storyteller that can make even the most…

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