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Topic: Music

Why Today's Ads Need Amazing Soundtracks

Less stigma for bands, more resonance for brands [Video]

The way musicians and advertisers work together has undergone a revolution in the last decade. For starters, brands no longer get by with a friendly jingle—instead, they search for songs…

Jeff Bridges Stars in the First Super Bowl Ad That Actually Wants to Put You to Sleep

The Dude anchors Squarespace's return from W+K

Kia may have James Bond in its Super Bowl ad, but Squarespace has the Dude. Yes, Jeff Bridges, the Oscar winner and star of cult classic The Big Lebowski, is featured in Squarespace's 30-second ad, from Wieden…

Why the Super Bowl Halftime Show Has Become the Biggest Ad of All

Katy Perry, brands poised to win big

For brands that know the score, music and sports can be a winning combination—and nowhere more than the Super Bowl halftime show, the height of music, sports and pop culture…

Country and Reunion Tours Dominated Online Music Ticket Sales in '14

StubHub reveals this year's big trends

While it's probably not shocking that StubHub's top selling music ticket of the year was One Direction, numbers two and three may surprise. George Strait and Luke Bryan took over the…

An Ad Agency Made Meghan Trainor's New Video, and It's Great

180LA and HP team up on 'Lips Are Movin'

Meghan Trainor's "All About That Bass" video, posted to YouTube in June, is nearing 300 million views. So, what did the singer do for an encore to her No. 1…

OK Go Guys Ride Tiny Little Honda Unicycles in Their Fantastic New Video

Yes, it's a single take

Does OK Go release albums? Like, full-blown records with multiple songs on them? I don't know. I don't care. Their videos are enough for all of us. Japanese creative agency Mori…

Craigslist Is the Setting for This Interactive Music Video About Humanity, or at Least Weird Ads

72andSunny gets classified

Craigslist might be best for making a couple bucks off that one-wheeled leopard-print bicycle your ex left behind, and it's just that kind of random human curio that makes the…

Is Def Jam Pulling Away From YouTube?

Publishers turned off by lack of revenue, ad control

It's impossible to deny that YouTube is the dominant online video platform, but as competitors offer better terms, publishers are considering other partnerships. Def Jam and video platform Playwire, for…

Brand of the Day: If You Like Bush on Pandora, You Could Get a Free One-on-One Concert

Streaming music service breaks second spot in series

For a few lucky listeners, using Pandora can get you a personal concert with one of your favorite artists. The Internet streaming music service today breaks the new ad below from…

Are Brands Music’s New Bank?

Metallica's Lars Ulrich and top execs on the $1.3 billion up for grabs

Whether it's an established band trying to reach the widest audience possible, or a developing act trying to use TV to gain crucial exposure, brands more than ever are a…

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