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Topic: Music

L.A. Band Posts Its New Single Online, but Only When Uber Surge Pricing Is in Effect

BBDO collaborates on promo

Los Angeles band YACHT is creating its own kind of "traffic jam" this week by making its new single, "L.A. Plays Itself," available for streaming online—but only when Uber surge…

Drought-Stricken SoCal Battles Wasteful Habits With a Water-Themed Pandora Station

Time your showers to tunes

This is the soundtrack of our dry-weather lives in Southern California: TLC's "Waterfalls," Blind Melon's "No Rain," Bruce Springsteen's "The River" and about 100 more H2O-themed ditties playing on an…

Netflix Transforms Viewer Brainwaves Into Music to Promote Telepathy Show

Playing on Sense8's sci-fi theme

To promote its Sense8 series, created by the Wachowskis and J. Michael Straczynski, Netflix and production company Tool crafted "Brainwave Symphony," an electronica recording made in part by attaching electroencephalograph—or…

Marilyn Manson Reflects on the Costs and Controversy of Crafting Your Own Persona

Singer is a Cannes case study in personal branding

CANNES, France—More than 20 years ago, Marilyn Manson created his persona and even booked his first performance without even having written a song. Best of all, he wrote his autobiography…

Lofty First Ads for Apple Music Want Everyone Marching to the Same Beat

Soundtrack of future domination?

Apple is promoting its highly anticipated streaming music service, and it's doing it characteristically grandiose style. The tech company is out with three new ads to accompany Monday's rollout of the…

Toyota's Scion Music Label Puts Artists First

Steve Aoki, The Black Lips and A$AP Rocky on board

In order to reach the coveted millennial demographic, Scion is attempting to speak to them through music. Since 2003—a year after the Toyota car brand was launched—it's run record label…

Pandora Increases Programmatic Offerings, Allows For Demographic Targeting

Brands can use data for unique opportunities

Brands that want to advertise on Pandora can now target users based on specific demographics, further emphasizing the streaming radio service's move toward programmatic advertising.  "When you are buying programmatically on…

4 Things You Need to Know to Market to Millennials

Warped Tour founder dishes decades of advice

If anyone understands the millennial mind (or that of Gen Z, coming up right behind it), it's Kevin Lyman. Since founding the live music event and brand strategy firm 4Fini…

Jay Z Says Tidal Is Dedicated to Solving the Music Industry's Woes

Streaming service has the backing of his VIP friends

Jay Z's heralded entry into the music-streaming industry is finally here. Joined on stage by some of the top names in music—including wife Beyoncé, Madonna, Jason Aldean, Nicki Minaj and…

OK Go's First Official Ad Is for Chinese Furniture, and It's Full of Optical Illusions

Lead singer Damian Kulash directs

OK Go has collaborated with plenty of brands—including Chevrolet, Google, Samsung and State Farm—on its own music videos. But here is the first truly traditional commercial the band has ever…

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