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Topic: The Music Issue

Dolly Parton Just Said No to Another Playboy Cover Wearing the bunny costume once was plenty

Specs Who Dolly Parton Age 68 Accomplishments Singer, songwriter, producer, actress and author. Forty-one top 10 country albums, 8 Grammy Awards, 2 Academy Award nominations. Writer of more than 3,000 songs, including Whitney…

April 10, 2014, 10:19 PM EDT

This Music Marketing Firm Mixes Brands, Bands and Fans How do you create campaigns that seem organic, not contrived?

Mirrored Media Who Justin Lefkovitch, founder and CEO What Experiential music marketing firm Where Santa Monica, Calif. In marketing, the relationship among brands, bands and fans can be tricky. Brands want to appropriate artists’ “cool”…

April 9, 2014, 9:23 PM EDT

Want to Sell a Dorky Product? Just Add Electric Guitars From polyester slacks to milk

Fifty years ago, a clothing company called Glen Oaks Industries, renting office space in a faded building on 34th Street, was battling it out with countless other brands in New…

April 9, 2014, 9:22 PM EDT

Which Music Artists Transcend the Gender and Age Divides Who ranks high no matter the demo

Generationally speaking, there's often a vast divide in musical taste—as most parents of teenagers can attest. When it comes down to men versus women, some names easily top both Top…

April 8, 2014, 11:30 PM EDT

How a Music Company Made Some of the Year's Best Sports Ads Inside Beats by Dre's Cesc Fàbregas spot

IDEA: People listen to music before playing sports to find rhythm, focus, inspiration. But elite athletes do so for more complicated reasons—not just to connect to positive influences, but to…

April 8, 2014, 7:23 AM EDT

How Do You Find the Right Scream for an Angry Goat in Your Ad? Tunewelders will go to any length to find pitch-perfect melodies and organic sounds

Getting the right scream for an angry goat in a Doritos crowdsourced Super Bowl spot was just part of the job for the musicians at Tunewelders, a 5-year-old music production…

April 8, 2014, 6:07 AM EDT

Live Music on TV Is Experiencing Something of a Golden Age Awards shows by the numbers

Despite our fragmented, on-demand media landscape, live televised music events—from the to the Billboard Music Awards to the Super Bowl halftime show—are experiencing something of a golden age. These…

April 8, 2014, 6:02 AM EDT

Kickstarter Tips From Kawehi, Whose Cover Songs Are Conquering the Internet Her many successes and one humbling failure

Most startups and creative talents would be proud to pull off one successful Kickstarter. But multi-talented musician Kawehi has just wrapped up her fifth, this time bringing in 10 times…

April 7, 2014, 8:44 PM EDT

Capitol Music’s Brand Partnership Director Talks About How Marketing and Music Are Changing A chat with Zoe Sonquist King

Specs Who Zoë Sonquist King New gig Director, brand partnerships, Capitol Music Group Old gig Account manager, Cimarron Group Age 31 Describe your role at Capitol. Our team does anything from product placement to music videos. We…

April 6, 2014, 8:37 PM EDT

Dick Clark Productions Is Dramatically Increasing Its Output A chat with Allen Shapiro and Mike Mahan

This year, dick clark productions will present some 100 televised musical performances, most of them live and in prime time. Roughly double 2013’s count, that tally includes regulars such as…

April 6, 2014, 8:37 PM EDT

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